The Importance of Using Social Networking for Business; Part II – Twitter
|Written by Renee C. Quinn
B.S. Pennsylvania State University
M.B.A. University of Phoenix
Posted: April 4, 2010 @ 12:45 pm
ReneeQuinn.com | Blog | Twitter | LinkedIn
In Part one of this series, The Importance of Using Social Networking for Business; Part 1, I discussed the Social Networking site Facebook. Although it is considered a ‘Play” site, most notable for games such as Farmville (which is my favorite) and Mafia Wars, it is also one that can be utilized by your business to reach out to new potential customers. Some, however, do not wish to forego their personal Facebook pages in order to do business, so they seek out other alternatives for social networking. One alternative that has taken America by storm and is widely used by politicians, most media outlets, authors and musicians alike is Twitter. And Twitter is not just for fun, but it is an important business tool as well. Twitter reports that Dell Outlet has generated more than $3 million in revenues as a result of Twitter posts. While you might not be as big as Dell, if you have a product you can’t ignore free resources such as Twitter.
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About the Author
Renee C. Quinn acquired a Masters of Business Administration with her course work focusing on e-Commerce and e-Business, with an emphasis on marketing via the World Wide Web. Her particular career focus to date has been on business-to-business and business-to-consumer marketing. She writes on various business and social media topics for IPWatchdog.com. You can follow Renee on Twitter at IPWatchdog_Too. Renee is available to consult with individuals and businesses on how to set up and effectively use social media and social networking tools to establish a successful marketing campaign. You can contact Renee via e-mail.