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	<title>Comments on: Managing Costs of Patent Litigation</title>
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	<link>http://www.ipwatchdog.com/2013/02/05/managing-costs-of-patent-litigation/id=34808/</link>
	<description>Patents, Software Patents, Patent Applications &#38; Patent Law</description>
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		<title>By: Paul Cole</title>
		<link>http://www.ipwatchdog.com/2013/02/05/managing-costs-of-patent-litigation/id=34808/#comment-489415</link>
		<dc:creator>Paul Cole</dc:creator>
		<pubDate>Thu, 07 Feb 2013 12:06:55 +0000</pubDate>
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		<description><![CDATA[I should have said how do we get...]]></description>
		<content:encoded><![CDATA[<p>I should have said how do we get&#8230;</p>
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		<title>By: Paul Cole</title>
		<link>http://www.ipwatchdog.com/2013/02/05/managing-costs-of-patent-litigation/id=34808/#comment-489413</link>
		<dc:creator>Paul Cole</dc:creator>
		<pubDate>Thu, 07 Feb 2013 12:05:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.ipwatchdog.com/?p=34808#comment-489413</guid>
		<description><![CDATA[When we consider purchase of an automobile, we have some regard to economy in terms of miles per gallon. When an aircraft is designed, economy in terms of passenger miles per gallon is of paramount importance.

In the UK in recent years, the courts have given consideration to cost reduction and rule changes have been made for that purpose. In  particular, the value of discovery has been found by experience to be issue-related, although on occasions discuvered documents have had a decisive influence. But in many cases litigation bloat and large teams rule. The US suffers from this problem to a greater degree than us, and the disproportionate cost of discovery was commented on at the Florida Experts Conference only two days ago.

So who do we get more bangs per buck in litigation, or more decisions of practical utility to the parties for each invested $?]]></description>
		<content:encoded><![CDATA[<p>When we consider purchase of an automobile, we have some regard to economy in terms of miles per gallon. When an aircraft is designed, economy in terms of passenger miles per gallon is of paramount importance.</p>
<p>In the UK in recent years, the courts have given consideration to cost reduction and rule changes have been made for that purpose. In  particular, the value of discovery has been found by experience to be issue-related, although on occasions discuvered documents have had a decisive influence. But in many cases litigation bloat and large teams rule. The US suffers from this problem to a greater degree than us, and the disproportionate cost of discovery was commented on at the Florida Experts Conference only two days ago.</p>
<p>So who do we get more bangs per buck in litigation, or more decisions of practical utility to the parties for each invested $?</p>
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		<title>By: Chris Neumeyer</title>
		<link>http://www.ipwatchdog.com/2013/02/05/managing-costs-of-patent-litigation/id=34808/#comment-488222</link>
		<dc:creator>Chris Neumeyer</dc:creator>
		<pubDate>Thu, 07 Feb 2013 00:57:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ipwatchdog.com/?p=34808#comment-488222</guid>
		<description><![CDATA[Mark,

Thanks for the comments.  Actually, you misjudged me.  When assisting my Asian clients in retaining litigation counsel, I often recommend small firms rather than mega-firms.  I fully agree that one can find equally talented attorneys in a small firm, who will charge substantially less, may be more attentive to the case, more genuinely concerned about obtaining a good outcome for the client, and won&#039;t pass it off to a colleague who knows nothing about the case and never spoke with me.  

Despite their higher rates, I&#039;ve had good experiences with mega-firms, too, in particular with joint representation.  But, like you, I tend to prefer smaller firms and have several that I work with regularly, whose attorneys previously worked for top-notch global firms, but now perform the same services for substantially reduced rates.

I&#039;ve also heard of the practice you describe, of some in-house counsel hiring top brand-name firms, so if things go badly they can inform management &quot;we hired the best; there was nothing more we could have done.&quot;  In fact, I had a former boss who was always talking of &quot;cover your ass&quot; and sometimes employed the above strategy, but I prefer to cover my ass by doing a great job: by carefully reviewing the facts and law, doing research, writing precise correspondence and documents, retaining skilled, honest, counsel who genuinely care, working with them closely, reviewing their work, and communicating regularly with them and with management.

It&#039;s the lazy, unskilled approach for in-house counsel to hand a case over to a mega-firm, or any attorney or expert, and expect them to constantly look out for the client&#039;s best interest, only performing tasks that truly advance the objective in the most effective and cost-efficient manner.  It&#039;s not that outside counsel are dishonest, but it&#039;s surprising how many very bright, experienced lawyers, experts at their particular legal field, are too busy or don&#039;t seem to understand that most companies struggle extremely hard to make every dollar, are constantly seeking to minimize all costs, and don&#039;t want to get caught up in legal maneuvering, instead wanting only the end objective at the lowest possible cost.  

Consequently, in-house counsel should hire the lawyer, not the firm.  They should obtain fee quotes and preliminary advice from several attorneys.  They should evaluate which one seems to best understand the client&#039;s objectives and how to best achieve them.  They should demand that the attorney provide fee caps or some other means of certainty, because it may be true that &quot;it&#039;s difficult to estimate how much time will be required,&quot; but that doesn&#039;t matter one bit to the client, because companies require foreseeability.  And they should work closely with outside counsel to ensure the most effective, cost-efficient strategy and sound execution of the strategy.

So, I guess we agree.  Regrettably, sometimes one does get forced into patent litigation and it&#039;&#039;s invariably expensive, but careful management of the case and counsel can make a difference.

Chris]]></description>
		<content:encoded><![CDATA[<p>Mark,</p>
<p>Thanks for the comments.  Actually, you misjudged me.  When assisting my Asian clients in retaining litigation counsel, I often recommend small firms rather than mega-firms.  I fully agree that one can find equally talented attorneys in a small firm, who will charge substantially less, may be more attentive to the case, more genuinely concerned about obtaining a good outcome for the client, and won&#8217;t pass it off to a colleague who knows nothing about the case and never spoke with me.  </p>
<p>Despite their higher rates, I&#8217;ve had good experiences with mega-firms, too, in particular with joint representation.  But, like you, I tend to prefer smaller firms and have several that I work with regularly, whose attorneys previously worked for top-notch global firms, but now perform the same services for substantially reduced rates.</p>
<p>I&#8217;ve also heard of the practice you describe, of some in-house counsel hiring top brand-name firms, so if things go badly they can inform management &#8220;we hired the best; there was nothing more we could have done.&#8221;  In fact, I had a former boss who was always talking of &#8220;cover your ass&#8221; and sometimes employed the above strategy, but I prefer to cover my ass by doing a great job: by carefully reviewing the facts and law, doing research, writing precise correspondence and documents, retaining skilled, honest, counsel who genuinely care, working with them closely, reviewing their work, and communicating regularly with them and with management.</p>
<p>It&#8217;s the lazy, unskilled approach for in-house counsel to hand a case over to a mega-firm, or any attorney or expert, and expect them to constantly look out for the client&#8217;s best interest, only performing tasks that truly advance the objective in the most effective and cost-efficient manner.  It&#8217;s not that outside counsel are dishonest, but it&#8217;s surprising how many very bright, experienced lawyers, experts at their particular legal field, are too busy or don&#8217;t seem to understand that most companies struggle extremely hard to make every dollar, are constantly seeking to minimize all costs, and don&#8217;t want to get caught up in legal maneuvering, instead wanting only the end objective at the lowest possible cost.  </p>
<p>Consequently, in-house counsel should hire the lawyer, not the firm.  They should obtain fee quotes and preliminary advice from several attorneys.  They should evaluate which one seems to best understand the client&#8217;s objectives and how to best achieve them.  They should demand that the attorney provide fee caps or some other means of certainty, because it may be true that &#8220;it&#8217;s difficult to estimate how much time will be required,&#8221; but that doesn&#8217;t matter one bit to the client, because companies require foreseeability.  And they should work closely with outside counsel to ensure the most effective, cost-efficient strategy and sound execution of the strategy.</p>
<p>So, I guess we agree.  Regrettably, sometimes one does get forced into patent litigation and it&#8221;s invariably expensive, but careful management of the case and counsel can make a difference.</p>
<p>Chris</p>
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		<title>By: Mark Graham</title>
		<link>http://www.ipwatchdog.com/2013/02/05/managing-costs-of-patent-litigation/id=34808/#comment-486926</link>
		<dc:creator>Mark Graham</dc:creator>
		<pubDate>Wed, 06 Feb 2013 16:38:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.ipwatchdog.com/?p=34808#comment-486926</guid>
		<description><![CDATA[Chris,
I feel for you man.  I don&#039;t see how you do it!
I&#039;ve practiced IP law, as a private firm IP litigator/prosecutor/counselor, for 30 years.  One of the sad realities of this is that guys like you understandably feel compelled to go out and hire what you believe to be the &quot;best IP litigation firm money can buy.&quot;  Spoken or unspoken, this seems to be the driving force for decision-making when in-house counsel hires a US firm to represent them in patent/IP litigation. Why?  Two words-&quot;job security&quot;!  
In your situation, I might do the same thing; that is, if I had not been &quot;in the trenches&quot; all these years where I have seen, first hand, how all these alleged &quot;top-notch&quot; IP litigators screw up, over and over again, doing stupid stuff I can use to help my clients leverage a reasonable settlement or win a case.
Anyway, in most cases, If the matter goes bad, in-house counsel can almost always go back to management and say, in essence, &quot;Hey, guys, I hired the &#039;best&#039; IP litigation firm money can buy, under the circumstances.&quot;  Then in-house counsel is almost always off the hook.  
But if you dig deeply, you should find that most of the alleged &quot;top&quot; IP litigation firms are said to be the &quot;best&quot; because, long ago, they started a very subtle campaign of spreading the word that they are &quot;the best&quot; and, of course, doing so in just the right way.  Then, when what started as pure &quot;myth&quot; becomes reality, they are off to the promised land--with what is akin to a money-printing machine.  AND ITS YOUR COMPANY&#039;S MONEY THEY ARE PRINTING!  I&#039;m sure you know how that works.
The truth is those simply are NOT the best IP litigators money can buy--nowhere close.  They might be the best at throwing scores of overpaid associates/junior partners at a patent/IP case on a so-called litigation &quot;team&quot; who, in reality, have little or no idea what they are doing (but who are deluded into thinking they do), so their firm can bill YOU hundreds of thousands or even millions of dollars doing largely wasteful or unnecessary stuff that does not meaningfully advance your company&#039;s position in the case, especially on the MERITS, to help enhance your prospects for a reasonable settlement or to &quot;win&quot; the case on the merits, if necessary.
It is a shame, really.
I&#039;ve done lots of so-called &quot;big-time&quot; patent/IP litigation all over the country, and I have usually been quite successful.  Its just not that complicated.  I have found that it often takes people who don&#039;t know what they are doing (or who are trying to gin up fees) many hundreds of thousands of dollars to figure out how simple and straightforward a patent case is, if they EVER do!  
The people managing &quot;big business&quot; in Corporate America need to be educated about these facts.  Excellent quality IP litigators exist all over the place in small or even solo practice firms.  It is simply NOT necessary to hire these mega-IP firms to handle even seemingly substantial or complex IP litigation--absolutely not!  Again, these cases are never really that complex--they almost always end up being about a few relatively simple issues where the outcome is driven by relatively clear legal principles applied to a few relatively straightforward facts.  Ask the Federal Circuit (I&#039;ve been there many times).  The &quot;best&quot; IP litigators are able to figure this out very QUICKLY!  Then they can sit back and watch their adversaries go off on tangent after wasteful tangent, spending untold amounts of the other side&#039;s money. 
Excellent, experienced IP litigators in small or even solo IP law firms, who really know what they are doing, can attain superb patent/IP litigation results for a small fraction of what it costs to hire these mega-IP firms.  The sooner management learns this and gives guys like you the freedom to seek out competent, experienced IP/patent litigators, without feeling you have to hire these ultra-expensive, IP mega-firms, the sooner these stupid &quot;fee-fests&quot; will stop!
Mark S. Graham, Esq.-Knoxville, TN]]></description>
		<content:encoded><![CDATA[<p>Chris,<br />
I feel for you man.  I don&#8217;t see how you do it!<br />
I&#8217;ve practiced IP law, as a private firm IP litigator/prosecutor/counselor, for 30 years.  One of the sad realities of this is that guys like you understandably feel compelled to go out and hire what you believe to be the &#8220;best IP litigation firm money can buy.&#8221;  Spoken or unspoken, this seems to be the driving force for decision-making when in-house counsel hires a US firm to represent them in patent/IP litigation. Why?  Two words-&#8221;job security&#8221;!<br />
In your situation, I might do the same thing; that is, if I had not been &#8220;in the trenches&#8221; all these years where I have seen, first hand, how all these alleged &#8220;top-notch&#8221; IP litigators screw up, over and over again, doing stupid stuff I can use to help my clients leverage a reasonable settlement or win a case.<br />
Anyway, in most cases, If the matter goes bad, in-house counsel can almost always go back to management and say, in essence, &#8220;Hey, guys, I hired the &#8216;best&#8217; IP litigation firm money can buy, under the circumstances.&#8221;  Then in-house counsel is almost always off the hook.<br />
But if you dig deeply, you should find that most of the alleged &#8220;top&#8221; IP litigation firms are said to be the &#8220;best&#8221; because, long ago, they started a very subtle campaign of spreading the word that they are &#8220;the best&#8221; and, of course, doing so in just the right way.  Then, when what started as pure &#8220;myth&#8221; becomes reality, they are off to the promised land&#8211;with what is akin to a money-printing machine.  AND ITS YOUR COMPANY&#8217;S MONEY THEY ARE PRINTING!  I&#8217;m sure you know how that works.<br />
The truth is those simply are NOT the best IP litigators money can buy&#8211;nowhere close.  They might be the best at throwing scores of overpaid associates/junior partners at a patent/IP case on a so-called litigation &#8220;team&#8221; who, in reality, have little or no idea what they are doing (but who are deluded into thinking they do), so their firm can bill YOU hundreds of thousands or even millions of dollars doing largely wasteful or unnecessary stuff that does not meaningfully advance your company&#8217;s position in the case, especially on the MERITS, to help enhance your prospects for a reasonable settlement or to &#8220;win&#8221; the case on the merits, if necessary.<br />
It is a shame, really.<br />
I&#8217;ve done lots of so-called &#8220;big-time&#8221; patent/IP litigation all over the country, and I have usually been quite successful.  Its just not that complicated.  I have found that it often takes people who don&#8217;t know what they are doing (or who are trying to gin up fees) many hundreds of thousands of dollars to figure out how simple and straightforward a patent case is, if they EVER do!<br />
The people managing &#8220;big business&#8221; in Corporate America need to be educated about these facts.  Excellent quality IP litigators exist all over the place in small or even solo practice firms.  It is simply NOT necessary to hire these mega-IP firms to handle even seemingly substantial or complex IP litigation&#8211;absolutely not!  Again, these cases are never really that complex&#8211;they almost always end up being about a few relatively simple issues where the outcome is driven by relatively clear legal principles applied to a few relatively straightforward facts.  Ask the Federal Circuit (I&#8217;ve been there many times).  The &#8220;best&#8221; IP litigators are able to figure this out very QUICKLY!  Then they can sit back and watch their adversaries go off on tangent after wasteful tangent, spending untold amounts of the other side&#8217;s money.<br />
Excellent, experienced IP litigators in small or even solo IP law firms, who really know what they are doing, can attain superb patent/IP litigation results for a small fraction of what it costs to hire these mega-IP firms.  The sooner management learns this and gives guys like you the freedom to seek out competent, experienced IP/patent litigators, without feeling you have to hire these ultra-expensive, IP mega-firms, the sooner these stupid &#8220;fee-fests&#8221; will stop!<br />
Mark S. Graham, Esq.-Knoxville, TN</p>
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