On May 9, 2013, IPWatchdog’s very own Gene Quinn will be attending and presenting at the Business Development Institute’s Social Media Marketing Summit for Law Firms in NY. When they first reached out to IPWatchdog to ask Gene to present at this event, I offered to speak as the Social Media Diva, but given that the program specifically targets Law Firms, they declined my offer expressing their desire to have an attorney who not only knows and understand the importance of social media but one who also utilizes social media on a regular basis as part of the work he does each day! So Gene is definitely their guy!
The summit was put together as a result of increased awareness of social media by law firms and how these platforms can be used to attract new clients and to expand business with existing clients. According to the Summit’s Event Summary, “Most lawyers use social media networking tools such as LinkedIn, Facebook, and Twitter and most firms have at least one blog. Many firms now recognize that blogging and social networking have helped produce new client leads.” Gene himself gets all of his client work as a result of his blogging and other social media efforts. So BDI recognized that he is the perfect person to present at the Summit.
The ½ day Summit, which will be held at the Graduate Center of the City University of NY on 5th Avenue in the Elebash Recital Hall, will feature the President of Greentarget, John Corey who will be presenting the findings of the 2013 In-House Counsel New Media Engagement Study conducted by Greentarget, InsideCounsel and the Zeughauser Group. This is the third year of the study with this year’s report reflects the input of 379 in-house counsels, giving “ample evidence that social media tolls have gone mainstream.” It provides detailed analysis of four specific trends aimed at guiding the marketing efforts of law firm marketers whose target market consists of in-house counsel. The four trends include:
- The use of social media has gone mainstream with particular emphasis on blogs, LinkedIn and Wikipedia
- Consumption of media “on the go” is increasing as large numbers of in-house counsel are consuming information on smartphones, tablets and mobile apps
- Wikipedia is widely regarded as a legitimate professional tool for research and information
- Blogs continue to serve as an important information resource and, when executed well, are influencing hiring decisions
In addition, the program will be offering case studies and lessons learned from leading firms about how they use social media and content marketing to highlight expertise, build new business and expand relationships with existing clients. Gene, himself, will be discussing the topic of how to use blogging to establish yourself as an expert in your legal industry and how to use blogging to drive business. He will discuss how he, himself, has established himself as one of the most prominent patent attorneys in the US through the use of his blog, IPWatchdog.com, which is now the #1 intellectual property blog on the Internet with more than 110,000+ unique visitors following his blog each and every month.
The program’s Keynote Speaker this year is Michael Hertz, Chief Marketing Officer of White & Case, LLP. In addition to Gene Quinn, other confirmed speakers include:
- Maziel Abrego, President, Metro NY Chapter of The Legal Marketing Association; Senior Manager of Marketing and Client Services, Troutman Sanders LLP
- Guy Alvarez, Chief Engagement Officer, Good2BSocial
- Seth Apple, Business Development Manager, Davis Polk & Wardwell
- Jennifer Bankston, Chief Marketing Officer, Labaton Sucharow LLP
- Thomas Duggan, Group Publisher, InsideCounsel
- Scott Mozarsky, Executive Vice President, Global Chief Commercial Officer, PR Newswire
- Kevin O’Keefe, CEO and Publisher, LexBlog, Inc.
- Ben Ortman, Global Accounts, LinkedIn
- Linda Recupero, Global Corporate Communications Leader,
Other topics that will be covered include:
- How do law firms create and execute a content marketing strategy?
- How do you inspire successful lawyers to become recognized thought leaders that attract new clients?
- What are the leading case studies for integrating social media marketing with traditional marketing and client development approaches?
- How do leading firms deal with client confidentiality, security and compliance issues associated with social media marketing?
- Why do you need to understand how clients consume information including emerging platforms such as tablets and mobile devices?
- How do you create effective firm-branded blogs that will attract new clients and influence existing ones?
- Why is LinkedIn the top public social media platform for clients and new recruits?
- How do firms attract and retain top talent by embracing social media?
Program sponsors include:
PR Newswire; Critical Mention; Good2B Social; Cinchcast; Content Marketing Institute; Econsultancy; InsideCounsel; IPWatchdog.com; Legal Marketing Association – Metropolitan New York Chapter; LexBlog; New York City Bar Association; The New York Enterprise Report ; International Association of Business Communicators – New Jersey Chapter; International Association of Business Communicators – New York Chapter; New York University School of Continuing and Professional Studies; Public Relations Society of America – New York Chapter; Social2B; Social Media Club of New York; Social Media Today; The Social Media Monthly
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