Comic-Con Considerations: Cosplay, the Right of Publicity, and Copyright Concerns

By Amanda Bacoyanis
July 31, 2015

Padmé Amidala cosplay

Padmé Amidala cosplay at Japan Expo 2012.

For as much as Comic-Con is about comics, TV, and upcoming movies, it’s not hard to see that a large portion of its allure for fans is cosplay. Cosplay (a Japanese portmanteau of costume and play) consists of fans who create and wear costumes and outfits based on their favorite characters in media, spanning all forms of entertainment but most notably, video games, comics, movies, and TV shows. Most cosplayers do not buy their costumes, but rather physically sew and “design” the ensembles themselves, including sculpting foam to look like armor, obtaining elaborate wigs and headgear, and spending hours applying makeup.

Because cosplays are based off existing characters, and sometimes even objects, any copyright attorney worth their salt can tell you that these are derivative works, if not outright copies. The Copyright Act of 1976 defines derivative works as “a work based upon one or more preexisting [copyrightable] works such as a translation, musical arrangement, dramatization . . .or any other form in which a work may be recast, transformed, or adapted. A work . . . which, as a whole, represent[s] an original work of authorship,” (emphasis added). Merely changing the medium is not enough to be considered an original work; however, a derivative work must have some independent artistic expression sufficient to support a copyright, generally referred to as non-trivial distinguishable variation. The variation requirement is an important distinction, because it tells a potential plaintiff whether their work has been copied, or whether a derivative work has been created.

Either way, cosplays fit into this category, as most cosplayers change mediums in their creation, such as from animation to real life, and involve many artistic decisions and choices in the process. After all, the idea/expression dichotomy, which limits the scope of copyright protection by separating an idea itself from the expression of that idea, is difficult to apply across different formats. Think about how many changes and choices are made when a novel becomes a film; thus, it’s reasonable to assume that most cosplays meet the requisite amount of creativity sufficient to be considered derivative works. Some cosplays may even combine multiple characters at once. So, we know that cosplay only exists because of preexisting works, but that most involve some independent creativity. The question remains- what rights are really at issue?

Costumes

In 1991, the Copyright Office released a policy decision stating that costumes are “useful articles, and will be registrable only upon a finding of separable artistic authorship.” A “useful article,” the Copyright Act tells us, is “an article having an intrinsic utilitarian function that is not merely to portray the appearance of the article or to convey information.” So, the classic useful article that costumes fall under is clothing, which is why they are sometimes difficult to register and protect. Courts are reluctant to afford a limited monopoly, in the form of a copyright, on clothing designs and patterns because taking them out of the public domain could wreak havoc with every day outfits and bestow a windfall on a particularly litigious owner, whose work may be derivative or non-original in its own right.

Since the policy decision, courts have examined costume registrability several times, fluctuating between finding that costumes are unregistrable useful articles, and other times finding separate artistic expression. 1 2 Melville B. Nimmer & David Nimmer, Nimmer on Copyrights § 2.08[F][3] (2014). In short, costumes must meet the requisite “modicum of creativity” to be considered an original work of authorship, excluding what is necessary to allow a person to wear them as useful articles.

The interesting thing about cosplay is that it is truly only the “creative aspect” that is copied, because much of what is added that is necessary to make a fictional costume from a cartoon into a reality would fall under the definition of a useful article. Of course, this is assuming someone creates an exact replica (or as close as possible given the laws of nature) of a character’s costume. Changing the costume, such as by making a medieval version or doing a genderswap, but maintaining the original aesthetic opens up new questions on exactly what parts of the costume are protectable.

Captain America cosplay

Captain America cosplay WonderCon 2011.

Characters

But cosplay isn’t just about costumes, it’s about the characters. Many cosplayers commit to the character they are emulating. It’s not just about wearing the costume, it’s about walking the walking and talking the talk. When discussing the copyrightability of characters, the idea/expression dichotomy is strongly in play because certain elements of any character will be part of the public domain, but it is the unique expression and combination of elements that makes a character copyrightable. Thus, mere stock characters or archetypes are not subject to copyright protection. A stock character is an embodiment of the concept of scènes à faire, which are those elements of an image (or character) that flow naturally and necessarily from the choice of a given concept and thus cannot be claimed as original, such as the absent-minded professor or cowboy cop. So, characters need to be especially distinctive to obtain copyright protection outside of their own story; names, unique appearances, and distinguishing features all play a role in determining distinctiveness. It’s worth noting, especially in the cosplay context, that animated and drawn characters tend to have stronger copyrightability than their physical counterparts because of their many design elements.

The other way a character can be copyrightable comes from the character being so central to the story being told, that the character is the actual reason people engage in the story. A classic example of this is James Bond, or, going back a bit further, Sam Spade from the Maltese Falcon. If the character constitutes the story being told, then that character’s separate copyright is bundled into the story’s copyright. Essentially, the character must be the vehicle for the story, rather than the story carrying the characters. However, copyright protection of a fictional character does not change based on character development, as the Klinger v. Conan Doyle Estate case showed us, the copyright of a fictional character (Sherlock Holmes), cannot extend beyond the expiration of the first copyright in which it appeared. 755 F.3d 496, 502-03 (7th Cir. 2014).

But can cosplay trigger the copyright in a character? After all, copyright only extends to original works of authorship fixed in a tangible medium for more than a temporary period. Are cosplayers “fixed?” That is, are living, breathing, people considered sufficiently permanent or stable to be perceived for more than a transitory duration? Obviously, in the traditional sense they exist and are perceived, but from a legal standpoint, the cosplayers themselves may be too transitory to trigger copyright concerns. Just as a voice, as opposed to the recording of a voice, cannot be fixed in a tangible medium, neither can a person.

Right of Publicity

We’ve devoted a lot of time to copyright owners, but what about the cosplayers themselves? Even though cosplay is about the characters, there are still normal people behind the armor (for a given value of normal), and these people all have their own right of publicity. The right of publicity is an individual’s right to control the commercial use of their identity; however, unlike copyright, the right of publicity is a state law action. In a minority of states, a right of publicity action requires a showing of fame or commercial value, but in the majority a successful claim generally only requires showing:

  1. Defendant used their identity, persona, or likeness,
  2. Defendant appropriated their identity to their advantage, commercial or otherwise,
  3. Lack of consent, and
  4. Resulting injury.

A person’s identity, persona, or likeness can encompass their name, signature, photograph, image, voice, or even a catchphrase, so long as the characteristic identifies the person. And the injury suffered doesn’t even have to be purely to the plaintiff, in Fraley v. Facebook, the class-action plaintiffs showed their economic injury through Facebook’s using their likenesses in paid commercial endorsements targeting other consumers (“sponsored stories”). 830 F.Supp. 2d 785, 809 (N.D. Cal. 2011). The plaintiffs were able to overcome a motion to dismiss based on this theory before ultimately settling the case. Id.

So, would it be possible for a cosplayer to a have a right of publicity claim? It seems like it could be a shaky cause of action considering the costume aspect, but it could be plausible. After all, many cosplayers show their faces and highlight their own creative talents in arranging and creating their costumes, simply dressing up doesn’t necessarily negate or waive their personal publicity rights.

Comic-Con and other conventions are a great means for people to meet up and discuss their favorite TV shows, books, and movies. And considering the media attention Comic-Con gets and the amount of planning that goes into it, nobody ever fooled themselves into thinking it was a simple gathering to arrange. Although it’s unlikely (and extremely unwise, from a PR standpoint) that a right’s holder would ever bring a copyright action based on cosplay or Comic-Con shenanigans, it is interesting to see the rights at issue and know that the cosplayers themselves have some protection in their own right. Now if you’ll excuse me, I’ve got some movie trailers to catch up on. . .

The Author

Amanda Bacoyanis

Amanda Bacoyanis is admitted to practice law in Illinois state and federal court. She has an LL.M. in Intellectual Property Law with a focus in trademarks, copyrights, and internet security issues. In addition to brand management and protection, she understands the value of helping others and being part of a team sharing similar goals and principles. In her spare time, Amanda runs the blog Pop IP Law and can be contacted at Amanda.Bacoyanis@gmail.com.

Warning & Disclaimer: The pages, articles and comments on IPWatchdog.com do not constitute legal advice, nor do they create any attorney-client relationship. The articles published express the personal opinion and views of the author and should not be attributed to the author’s employer, clients or the sponsors of IPWatchdog.com. Read more.

Discuss this

There are currently 7 Comments comments.

  1. Anon2 July 31, 2015 10:54 am

    Although it may be in large corporation’s legal interests to be more vigilant re. their copyrights and control of their characters’ depictions etc. it clearly is in their economic interests to allow if not encourage fan’s celebration and promotion of their valuable and cherished characters.

  2. Dick Schulze August 1, 2015 2:45 pm

    “… it’s unlikely … that a rights holder would ever bring a copyright action based on cosplay or Comic-Con shenanigans…” Not necessarily. The owner of Barney the purple dinosaur has been aggressive in bringing copyright suits against individuals who for a nominal fee perform in Barney costumes at children’s birthday parties, and against mom-n-pop costume shops that make & sell Barney costumes. Would they go after someone who makes their own Barney costume and gets no consideration for wearing it in public? Perhaps not, but as copyright attorneys we should be aware of such cases in advising our clients.

  3. Gene Quinn August 2, 2015 12:58 pm

    Dick-

    Are they bringing copyright actions really? Under what theory? I suppose if they are making money off the name Barney the dinosaur there could be a trademark infringement action, but how are they bringing a copyright case? Is it just copyright bullying?

    If you have any information or want to write on the topic please let me know.

    -Gene

  4. Patrick P. Zaretski August 3, 2015 10:02 am

    Well, this also brings to mind the arrests a few months ago of costumed performers in Times Square for harassing and bullying spectators and pedestrians. If I recall correctly, one of the performers was dressed as Spider-Man. I believe the city’s response was to require licenses from the performers. However, I don’t think there was any response from DC or Marvel on the issue.

    I guess in my mind, the most analogous activity to cosplay and copyright enforcement is Elvis Presley and the aggressive stand the Presley estate took against some impersonators back in the day. If there’s a modicum of money to be made, the IP owners will seek it…but to me, like Gene said, I think the theory of liability would be more trademark/trade dress infringement for fictional branded characters and right of publicity for performers (even deceased ones). I see little to no meritorious copyright cause of action in wearing a costume unless the IP owner themselves owns a copyright to a particular sewing pattern…and even then, as the article brings up, most cosplayers create their own costumes or modify them so much as to bring a modicum of creativity to the process.

    Incidentally, here’s some trivia: Elvis Presley’s infamous jumpsuits were purportedly designed for him based on his love of the old Fawcett character Captain Marvel, Jr.! Now THAT’S tangled IP…

  5. Handsome Jack October 7, 2015 9:18 pm

    Ah, lawyers, The bane of any creative endeavor of humanity.

  6. Handsome Jack October 7, 2015 9:20 pm

    >individuals who for a nominal fee perform

    Well, that’s sort of the difference, right? If you are an artist performing for $, then by all means cosplay is off the table entirely.

  7. Gene Quinn October 7, 2015 9:44 pm

    Handsome Jack-

    I understand your dim view of lawyers, but there are an awful lot of us lawyers who represent creators and help them establish rights and develop their business.

    -Gene