Many independent inventors longingly search for an invention that they can dream up and then license for great riches. Unfortunately, inventing isn’t quite so easy. If it were as simple as dreaming up an idea and a dump truck full of money would then back up to your front door then many, if not most, people would be quite rich. So there is more to licensing than merely dreaming up an idea, but an idea is always a critical first step in the process.
But how do you know if you have a licensable product? Perhaps we should start with a definition. In search for a definition for the term “licensable” I did what most of us probably do first when sitting at a computer — I typed the the term into Google to see what came up.
What is a Licensable Product?
There is really no workable definition for “licensable” that can be found in the variety of definitions available online. Online dictionaries seem to take you to the definition of “license” and then just point out that “licensable” is the adjective form of “license.” That really can’t be a useful way to attempt to define a term for a bunch of engineers, scientists and mechanically or electrically inclined inventors, many of use who are grammatically challenged.
Obviously, in very broad general terms, a “licensable product” is one that can be licensed. But, defining a term with the use of the term or a derivative is extremely unsatisfying though, and not at all illuminating. So I figured I would reach out to a well established licensing executive in my virtual Rolodex, Trevor Lambert of Lambert & Lambert.
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The Patent, Marketability & Feasibility Test
Trevor did not disappoint. He provided me the handy graphic to the left, which depicts where licensable products reside, at least for the most part. “There are three major things that need to intersect to make a licensable product,” Lambert said. “First of all, you have the patentable side. Either it is patented or patentable, because essentially what we are licensing is intellectual property. Second, is the product marketable, meaning people want to buy it? Does it have unique features that people like, or need, or want. Lastly is it commercially feasible? That means that you can sell it, or make and sell it, for certain margins.”
I like this graphic a lot myself because it conveys in simple terms what inventors struggle to understand and what patent attorneys and patent agents struggle to explain. There are a great many inventions that can be patented, but the fact that you have a patent is not going to necessarily entitle you to great riches. See A Better Mouse Trap: Patents and the Road to Riches. I always tell inventors that they need to be honest with themselves and answer several questions, chief among them is whether anyone will purchase the product that is represented by the patent.
Acquiring patents cost real money and the only way an inventor will recoup the money invested is if they can charge a premium for the product over and above everything else that is available on the market that can be used to accomplish the same task. And don’t fool yourself, there are almost always other products that can be used as a substitute for any invention.
For example, if you were the first person to invent a potato peeler you might be inclined to believe that nothing like it exists and then jump to the conclusion that there is no possible substitute available on the market. Not so fast! Even assuming that nothing like your invention exists the mere fact that nothing like your invention exists does not mean that there is no possible substitute available on the market. There will be some people who will use inferior products and solutions instead of your invention. Using this example, there will be those that will simply use a knife to peel potatoes even if a knife is significantly inferior. Thus, the need to charge a premium is essential to factor in virtually all cases.
Only if you have invented something that is a paradigm shifting invention or what some might call a disruptive technology, or others might call a pioneering invention, there is nothing out there like your invention and the comparison to whether your invention is marketable compared with other similar products is simply inapplicable.
In my experience, however, when inventors think they have a one of a kind invention that has never before existed they seldom do have such an invention. That isn’t to say they do not have something worth pursuing. Thomas Edison, the most famous American inventor of all time made an entire career out of improving upon other inventions to make them far superior. Most inventions are improvements, so don’t be discouraged if what you have is an improvement. Improvements to existing products or services can be and often are the best types of invention because you do not need to explain to consumers why they need your invention; a market already exists.
Commercial Feasibility is Essential
One thing that patent attorneys, including myself, are terrible at is advising clients about the commercial feasibility of their product, which as Lambert points out is essential to any licensing determination. Patent attorneys and patent agents are very good at telling you the likelihood of being able to get a patent and quite good about giving you an honest assessment of what you can expect in terms of breadth of protection. Patent attorneys and agents can also be good at working with you to compare your invention to others available on the market and those already patented or the subject of a patent application. This is what we do. We obtain patents and review previously issued patents and published patent applications to advice clients about the likely chances of getting a patent. During the patenting process we work with Patent Examiners distinguishing prior art and trying to convince the Patent Examiner to issue claims.
Patent attorneys and patent agents are far less good at is helping inventors with commercial feasibility. While it might come as a shock to some, the Patent Office never asks whether your invention is commercially feasible. That is for you to determine and the answer plays no role in determining whether a patent will be issued.
The simplicity of Lambert’s graphic is wonderful. There are a whole host of things that are patentable, some that are patentable and marketable, but only a small percentage that earn the trifecta of patentable, marketable and feasible. The same could be said about products that are marketable. There are a lot of marketable products, a smaller subset that can be manufactured and sold at a price that earns a respectable profit, and even fewer that can also be patented.
Exceptions to the Rule
Lambert did point out: “There are things that deviate from the rule, but this is the general rule.” He used the example of toys and games, saying “toy products generally aren’t patented, so there are things like that come into play, but generally speaking this is what we would call a licensable product.”
Thus, even in the search for the definition of “licensable products” there are no absolutes, but you will not go wrong spending time asking yourself if your invention satisfies the patentable, marketable and feasible test. Indeed, the exceptions to the rule do more to prove the rule than anything else. It will be the rare case where the patentable, marketable and feasible trifecta is not satisfied and there is still a licesable product.
If your invention meets the patentable, marketable and feasible test you are in the comfortable space where you have something that has all the right characteristics for a licensing deal. If you are not all hope isn’t lost, but you will be facing an uphill battle. Perhaps there are countervailing considerations, such as with toys and games, but do be honest with yourself. There is no reason to continue to try and pound a round peg into a square hole. You waste time and financial resources doing that when you could be looking for the square peg that will slip right into that square hole.
Remember, as an inventor you are a creative person and creative people seldom, if ever, have only one creative idea in their lifetime. Learning when to pursue an invention full force and when to put it aside to work on another project is critical. I wouldn’t recommend you ever throw away an invention or completely abandon one, but at times it can be useful to put it in box for a while. Who knows, you might be able to come back to it later on with fresh eyes and a new perspective.
For more information on invention basics please see:
- Advice for Young Inventors
- Enhance Product Development: Ideation, Design and Licensing for Inventors
- FTC wins preliminary injunction against operators of World Patent Marketing
- Should I File a Patent Application Before Licensing the Invention?
- Turning Your Idea into an Invention
- Inventing Strategy 101: Laying the Foundation for Business Success
- Inventing 101: Protecting Your Invention When You Need Help
- How do you know if you have a licensable product?
- Inventing to Solve Problems
- An Introduction to Patent Claims
- There is no such thing as a provisional patent
- First to File Means File First! The Risk of Not Immediately Filing a Patent Application
- Understanding Obviousness: John Deere and the Basics
- Describing an Invention in a Patent Application
- When should you do a Patent Search?
- Plausibly estimating the market for your invention
- Every invention starts with an idea
- Patent Drafting: Identifying the Patentable Feature
- The Importance of Keeping an Expansive View of the Invention
- Patent Application Drafting: Ambiguity and Assumptions are the Enemy
- Getting Your Invention to Market: Licensing vs. Manufacturing
- Obtaining Exclusive Rights for Your Invention in the United States
- Completely Describe Your Invention in a Patent Application
- The Successful Inventor: Patenting Improvements
- Protecting Ideas: Can Ideas Be Protected or Patented?
- When is an Invention Obvious?
- How to Find Valuable Invention Services
- A Better Mouse Trap: Patents and the Road to Riches
- I Can’t Find Prior Art for My Invention
- Keep Your Money In Your Wallet Until Proof of Concept
- Invention to Patent: Pitfalls, Perils and Process
- Turn Your Idea into an Invention with a Good Description
- Financially Responsible Inventing: Prototype Basics
- Patent Searches: A Great Opportunity to Focus on What is Unique
- The Business Responsible Approach to Inventing
- Inventing 101: Protecting Your Invention When You Need Help
- The Top 5 Mistakes Inventors Make
- Keeping a Good Invention Notebook
- Inventor Pitfalls: Causing Irretrievable Patent Damage
- Patentability Overview: When can an Invention be Patented?
- Invention Services: Finding Valuable Services & Avoiding Scams
- When Should a Do It Yourself Inventor Seek Patent Assistance?
- One Simple Idea: Turn Your Dreams into a Licensing Goldmine
- Moving Forward Responsibly with Your Invention Idea