Strategies for Turning Intangible Assets into Profits: What Every Corporation Needs to Know

Every corporation must answer to shareholders. Randomly throwing money and resources at innovation without a having a reasonable anticipation of success is wasteful and unlikely to result in success. By its nature true innovation is speculative due to the pursuit of something new, and for that reason, corporate decision makers must stay well grounded and pursue innovation only after a thoughtful and strategic plan is put in place.

Of course, by its very nature innovation requires at least some imagination, a vision for the future, and risk taking. The key, however, is to have the right proportions of each, which is easier said than done.

Does your CEO, CFO, CTO and General Counsel have the most relevant information regarding the innovation in process to make informed choices about what to pursue? Do your scientists and engineers know enough about what can be protected as proprietary to identify when they have created something of value? Do your middle managers understand enough about the science, engineering and law to ensure they don’t weed out the next billion-dollar idea as something not worth pursuing? Does your corporation have policies in place to determine the best path to proprietary protection once an innovation of consequence has been realized?

Join me for a free webinar on Thursday, October 19, 2017 at 12pm ET to discuss these critical questions and decision-points on the path from idea to intangible asset to tangible profit.

Joining me for this discussion is James Pooley, a nationally recognized expert on trade secret law and former Deputy Director of the World Intellectual Property Organization (WIPO). We will focus on the business implications of patents, trade secrets and innovation, discussing the information needed at every stage to allow executives to pursue a thoughtful, strategic plan.

In addition to taking as many questions from the audience as possible we will discuss:

• Implementing procedures to identify, manage and green-light innovation
• How to prioritize innovations for patent filling vs. keeping trade secrets
• Developing a domestic and international patent filing strategy to meet 2017 realities
• Developing a trade secret regime to ensure maximum protection

CLICK HERE to REGISTER.