Disney Slams Characters for Hire for Tarnishing the Disney Image

By Amanda G. Ciccatelli
December 5, 2017

Woman dressed in snow white costume. Stock image.

Woman dressed in snow white costume. Stock image.

On October 13th, Characters for Hire, LLC, filed a motion for summary judgment asking the court to find in favor of defendant costume company Characters for Hire on claims made in a copyright and trademark case filed by subsidiaries owned by The Walt Disney Company. The motion filed coincides with news that the entertainment company, which offers live performer rentals of characters based on Disney, Marvel or LucasFilm properties, plans on fighting Disney’s claims of infringement in the case.

Disney, Marvel and LucasFilm allege that Characters for Hire’s unlicensed use of characters, including Mickey Mouse, Elsa, Snow White, Iron Man, Darth Vader and Chewbacca, infringes Plaintiffs’ trademarks and copyrights. Plaintiffs also allege that the poor quality of the knock-off characters dilutes the value of Plaintiffs’ valuable marks. Citing the “F” rating given to Characters for Hire by the Better Business Bureau, Disney asserts that Characters for Hire’s shoddy services would tarnish the image of Disney characters and the company.

The first complaint was filed on March 30, 2016. Then later that year in November, the parties filed motions for summary judgment. Now, Disney, Marvel and LucasFilm are asking the Court to hold as a matter of law that Characters for Hire infringed their trademark and copyright rights and did so willfully. Meanwhile, Characters for Hire is asking the Court to hold that it does infringe Plaintiffs’ trademarks and copyrights as a matter of law. After Disney filed its first complaint against Characters for Hire on March 30th, Disney amended that complaint twice – on June 24, 2016 and July 10, 2017. The Second Amended Complaint contains more detail about the Plaintiffs’ trademark and copyright registrations and about Character for Hire’s infringing conduct.

Jennifer B. Furey, director with Goulston & Storrs PC, sat down with IPWatchdog to discuss this case. As a Director in and Co-Chair of the firm’s Litigation Group, she represents individuals and businesses with intellectual property matters concerning utility and design patents, trademarks, trade dress, trade secrets, false advertising and copyrights, and with high-stakes class action employment litigation matters.

According to Furey, in the related pending case filed by Capitol Specialty Insurance Corporation and seeks a declaratory judgment to determine Characters for Hire’s rights to insurance coverage for the lawsuit filed by Disney, Marvel and LucasFilm under a policy issued by Capitol Specialty Insurance. Disney claims that Characters for Hire uses unauthorized images of its copyrighted characters to promote and conduct its business. Disney alleges that Characters for Hire displays Disney characters on its website and arranges for Disney costumed characters to appear at its customers’ parties.

“Elsa and Anna from Frozen were displayed on website videos and Facebook images and their characters performed at two corporate events and twelve birthday parties.  Similarly, LucasFilms asserts that Star Wars characters were shown on Character for Hire’s website and other social media outlets and appeared at 51 birthday parties.

One of the interesting theories posed by the case is Character for Hire’s claimed right to use Disney characters, which derive from Norse mythology or centuries-old fairy tales, said Furey. In its response to Disney’s motion for summary judgment, Characters for Hire argues that many of the Plaintiffs’ copyrights are based on prior works that have been in the public domain for hundreds of years such as Cinderella, Snow White, Rapunzel, Sleeping Beauty, Aladdin, Princess Aurora, Beauty and the Beast, the Little Mermaid, Thor and Loki.

“It will be interesting to see how the Court delineates between established fairy tale characters and the original expression added to them by Disney,” she said.

Over the years, Disney fairy tale movies have strayed farther from the original fairy tales upon which they are based. For example, Disney’s films Cinderella and Snow White were very close to the original material, while Frozen and The Princess and the Frog are only loosely based on the original stories long in the public domain.

“This trend may represent an intentional strategy by Disney to further strengthen its intellectual property rights in the films’ characters to better protect the merchandising revenues derived from the films,” explained Furey. “Disney’s unique depiction of the character provides the original expression necessary to seek copyright and even trade dress protection.”

Another interesting theory is Character for Hire’s argument that costumes, as useful articles, are not subject to copyright protection, according to Furey. It is well established that original two dimensional artistic designs of characters, including their costume, are copyrightable as artistic expressions. So, simply copying the designs into costumes does not necessarily circumvent copyright protections. This year’s Supreme Court decision in Star Athletic, LLC v. Varsity Brands, Inc. held that, while an article of clothing may comprise a useful article that is not copyrightable, such article (in that case, cheerleader uniforms) may be the subject of copyright protection if the artistic features of the design could be perceived as a two or three-dimensional work of art separate from the article.

“One may argue, for example, that the design of Belle’s dress from the iconic ballroom scene in Disney’s Beauty and the Beast film is its own copyrightable expression that is recognized as the dress designed for and worn by Disney’s original depiction of the fabled character,” she explained.

Furey thinks it is likely that the Court will grant the Plaintiffs’ motion for summary judgment on liability. In other words, the Court will hold that Characters for Hire is infringing the Plaintiffs’ trademarks and copyrights as a matter of law. She added, “It is unlikely that the Court will find that the infringement is willful, but rather will find that the issue of Character for Hire’s knowledge and state of mind is best left for a jury to determine at trial.”

The Author

Amanda G. Ciccatelli

Amanda G. Ciccatelli is a Freelance Journalist for IPWatchdog, where she covers intellectual property. She earned a B.A. in Communications and Journalism from Central Connecticut State University in 2010. Amanda is also currently the Lead Strategist of Content Marketing, Social Media & Digital Products at Informa, a leading global business intelligence, academic publishing, knowledge and events business. She also works as a Freelance Journalist for Inside Counsel. Amanda was formerly a Web Editor at Technology Marketing Corporation. Follow her at @AmandaCicc.

Warning & Disclaimer: The pages, articles and comments on IPWatchdog.com do not constitute legal advice, nor do they create any attorney-client relationship. The articles published express the personal opinion and views of the author and should not be attributed to the author’s employer, clients or the sponsors of IPWatchdog.com. Read more.

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There are currently 1 Comment comments. Join the discussion.

  1. Benny December 6, 2017 5:25 am

    Why would the manufacturer or distributor of the costume not be liable for copyright infringement, rather than the person wearing the costume? Would liability be dependent on the actor acting out the character’s script ? Would the character actor still be held liable if they performed a parody of the original script?

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