Advertise on IPWatchdog.com

For years we have had requests to allow advertising on our site but have opted against doingso because we truly take pride in our reputation and didn’t want just anyone featured on our site. We’ve come to the decision that we would like to assist our many different readers in connecting with businesses in different areas of expertise that we’ve come to know and trust. As the Director of Marketing at IPWatchdog, I have taken on an entirely new approach to advertising on our site. We are not looking for a typical advertising situation where you pay for an ad and forget it. We are looking to build lasting business relationships with organizations that we know and trust and that we are comfortable sending our readers too. Given that I know our audience and you know yours, if you choose to advertise on IPWatchdog.com, I will work one on one with you to build a marketing strategy that is mutually beneficial to us both.

If you are interested in advertising on IPWatchdog.com please contact me directly by filling out our contact form. For information about our website traffic, blog and demographics please see the information below:

About the IPWatchdog.com Blog
Traffic Statistics
IPWatchdog.com Compared with Other Sites
Advertising Rates & Ad Types

About the IPWatchdog.com Blog

The founder of IPWachdog.com is Gene Quinn , a patent attorney, law professor and a leading commentator on patent law and innovation policy. He launched IPWatchdog.com in October of 1999, and since that time the site has been a trusted resource on intellectual property for many millions of unique visitors who have come for information and news. With IPWatchdog.com being active on the Internet since October 10, 1999, we enjoy strong visibility in the free search engine rankings and we are indexed by Google News. As a result of his writings for IPWatchdog.com, Gene has been quoted in the Wall Street Journal, the New York Times, the LA Times, Popular Mechanics, CNN Money, USA Today, the ABA Journal, Milwaukee Journal Sentinel, The Oklahoman, Patent World and various other newspapers and magazines worldwide.

In January 2011, as a part of the Fourth Annual ABA Journal Blawg 100, the ABA Journal announced that IPWatchdog.com was the top IP Law blog for 2010. In total, IPWatchdog.com has been selected by the American Bar Association as a top 100 legal blog for four years in a row – 2009, 2010, 2011 and 2012. See also Third Annual ABA Journal Blawg 100, Fifth Annual ABA Journal Blawg 100 and Sixth Annual ABA Journal Blawg 100.

During 2010 we also published a number of well received exclusive interviews with the likes of Chief Judge Randall Rader, Chief Judge Paul Michel, Former U.S. Senator Birch Bayh, USPTO Director David Kappos and former USPTO Directors Todd Dickinson and Nick Godici and others. We have stayed busy. During 2010 we put more emphasis this year on reporting live from industry news events, such as from the BIO 2010 International Convention and the AIPLA Annual Meeting. Of course, the familiar opinion commentary has been a mainstay.

During 2011 our number of readers again grew by year to year comparison. For 2011 we averaged over 71,000 unique visitors a month.

During 2011 we managed to get several interviews with high level industry insiders and politicos. These included interviews with Commerce Secretary Gary Locke, Congressman Jason Chaffetz and IBM Chief Patent Counsel Manny Schecter. It was also a thrill for us to have Senator Jon Kyl (R-AZ) refer to the writings of Gene Quinn to make his case for patent reform on the floor of the U.S. Senate on March 1, 2011. See Patent Reform Gaining Steam. Senator Kyl followed this up with a second mention of Gene’s writings in the following days.

During 2012 we had our best year ever in terms of traffic. For 2012 we averaged 82,632 unique visitors per month. We also finished 2012 with our top three monthly totals for unique visitors, with 90,656 in October 2012, 89,541 in November 2012 and 87,583 in December 2012.

During 2012 we again had a number of top flight interviews with industry news makers. During 2012 we interviewed a whose-who of the United States Patent and Trademark Office: David Kappos (USPTO Director), Teresa Rea (USPTO Deputy Director), Margaret Focarino (Commissioner for Patents), Deborah Cohn (Commissioner for Trademarks), Peter Pappas (USPTO Chief of Staff), Bernie Knight (USPTO General Counsel) and Ray Chen (USPTO Solicitor General) and Bob Stoll (former Commissioner for Patents) and Todd Dickinson (AIPLA Executive Director and former USPTO Director). We interviewed Supreme Court super-advocate and former Solicitor General Seth Waxman, and We interviewed AIPLA Presidents Bill Barber and Jeff Lewis, and also interviewed AUTM President Todd Sherer. We also interviewed author, inventor and inventor coach Stephen Key and Erik Iverson, who is Executive VP for Business Development and External Affairs at the Infectious Disease Research Institute.

Moving forward into 2013 we plan to continue to seek out and accept guest contributions from thought leaders on a variety of topics. Our news features and op-ed articles, a mainstay for years, will continue to make up a big part of what we publish, as will our interviews. In 2013 we already published our first big interview with Chief Judge James Smith and Vice-Chief Judge James Moore of the Patent Trial and Appeal Board. Several interviews are already complete and awaiting publication and more are planned.

Traffic Statistics

Below is a summary of our traffic since January 2008. As you can see from this chart, here are our traffic highlights:

19 months in a row we over 70,000 unique monthly visitors
17 months in a row over 75,000 unique monthly visitors
11 of the last 12 months over 80,000 unique monthly visitors
7 months in a row over 87,500 unique monthly visitors
4 months in a row over 100,000 unique monthly visitors
2 months in a row over 110,000 unique monthly visitors

IPWatchdog.com Compared to Other Sites

As of December 5, 2012, our Technorati Rank was 986 out of over 1.3 million blogs indexed, which means that according to the Technorati Rankings IPWatchdog.com is the top .07% of all blogs on the Internet. To put this in perspective, our Technorati Authority on December 5, 2012 was 576, which makes us tied for 986th position. The Wall Street Journal Technology News and Insights blog — Digits — had a Technorati Authority of 559, which ranks this WSJ blog tied for 1,245. Technorati Rank is important because it measures a site’s standing & influence in the blogosphere. For more see Technorati Authority FAQs.

To give you an idea about how IPWatchdog.com compares with other popular websites in the intellectual property area please see the chart below provided through Compete.com. Compete.com statistics are taken from a diverse sample of 2,000,000+ U.S. Internet users that have given permission to analyze the web pages they visit and ask them questions via surveys. While this may not be a perfect sampling, it is at least useful information to provide you comparative information.

Advertising Rates & Ad Types

In addition to the below size ads, we are willing to work with you to create an advertising package that makes sense for you. Our goal is to make advertising worthwhile on IPWatchdog.com, so we attempt to work together with advertisers. We do, however, retain the right to deny advertising at our sole discretion. Our reputation is important to us, so with this in mind allow us to say that we are happy to work with reputable professionals and businesses to provide exposure for quality and valuable services and products.

Minimum term is 1 month. To receive the discounts compared with the month to month price, which are already reflected in the 3, 6 month prices, the complete advertising fee must be paid in advance. Placement of advertisers is determined based on the length of commitment and size of advertising campaign. For example, those choosing a 300 X 200 ad for 3 months would be placed above those choosing a 300 X 200 ad for 1 months. Similarly, those choosing a 300 X 150 ad for 3 months would be placed above those choosing a 300 X 75 ad for 6 months.

Super Sponsor

The Practising Law Institute and Article One Partners would be an example of a Super Sponsor. They have multiple advertisements on pages throughout IPWatchdog.com and we actively promote their offerings. In fact, whenever possible links are included within articles to the services and products offered by Super Sponsors. Because our primary arrangement with PLI is to promote their Patent Bar Review Course, they are the exclusive Patent Bar Review Course we advertise and we actively and aggressively promote the PLI Patent Bar Review Course whenever and however possible. We also promote a variety of other PLI programs and to the extent possible include promotion by writing substantive articles that correspond with topics addressed in PLI programs. Super Sponsors are also given exclusivity. Super Sponsor packages are specially negotiated and ad placement will appear in multiple locations throughout IPWatchdog.com.

Here is what a Super Sponsor receives:

Exclusivity in the defined market of the Super Sponsor
1 Article per month about the Super Sponsor’s offerings/programs
4 Articles per month include an inline-ad up to 500 X 100
A profile page on IPWatchdog.com including upcoming events & programs
Multiple ads per page throughout IPWatchdog.com (sizes vary by location)
Unlimited guest contributions from company representatives

For a sampling of articles promoting a Super Sponsor:

Varsity Sponsor

Here is what a Varsity Sponsor receives:

300 X 250 advertisement in the top of the sidebar section throughout IPWatchdog.com.
3 Articles per month include an inline-ad up to 500 X 100
Summary bio on the About/Sponsors & Advertisers Page
Dedicated Sponsor page under About/Sponsors & Advertisers/Company or Firm Name
Unlimited guest contributions from company representatives

JR. Varsity Sponsors

Here is what a JR. Varsity Sponsor receives:

300 X 150 advertisement in the JR. Varsity sidebar section throughout IPWatchdog.com.
1 Articles per month include an inline-ad up to 500 X 100
Summary bio on the About/Sponsors & Advertisers Page

Intramural Sponsors

Here is what a JR. Varsity Sponsor receives: