Advertise on IPWatchdog.com


Welcome to IPWatchdog.com

We are looking to build lasting business relationships with organizations that we know and trust and that we are comfortable sending our readers too. Given that we know our audience and you know yours, if you choose to advertise on IPWatchdog.com, we will work one on one with you to build a marketing strategy that is mutually beneficial to us both.

If you are interested in advertising on IPWatchdog.com please contact our Marketing Director, Renee C. Quinn by filling out our contact form. For information about our website traffic, blog and demographics please see the information below:

About the IPWatchdog.com Blog

IPWatchdog.com is the leading IP Law Blog on the Internet. We have been recognized as one of the top 100 legal blogs by the American Bar Association for 5 years in a row. In January 2014 we were also honored to be inducted into the ABA Blawg Hall of Fame.

The founder of IPWachdog.com is Gene Quinn, a patent attorney and a leading commentator on patent law and innovation policy. He launched IPWatchdog.com in October of 1999, and since that time the site has been a trusted resource on intellectual property for many millions of unique visitors. With IPWatchdog.com being active on the Internet since October 10, 1999, we enjoy strong visibility in the free search engine rankings and Google News indexes us. As a result, media outlets such as The Wall Street Journal, the New York Times, the LA Times, Popular Mechanics, CNN Money, USA Today, the ABA Journal, Milwaukee Journal Sentinel, The Oklahoman, Patent World, Inventors Digest and publications worldwide have frequently quoted Gene’s writing on IPWatchdog.com.  In fact, Gene was cited by name, on several occasions on the Senate floor, as a trusted resource on the Patent Reform debate.  In addition, Gene has been interviewed multiple times by various National Public Radio shows, including Morning Edition and Marketplace.

We have a sophisticated social media strategy, and every article published on IPWatchdog.com is sent out in our daily e-mail blast and is also pushed out via Twitter, Facebook, and LinkedIn. We also enjoy strong visibility in the free search engine rankings where Google News indexes us, and our articles generally appear in the Google News patent daily e-mail update.

Media outlets such as The Wall Street Journal, the New York Times, the LA Times, Popular Mechanics, CNN Money, USA Today, the ABA Journal, Milwaukee Journal Sentinel, The Oklahoman, Patent World, Inventors Digest and publications worldwide have frequently quoted Gene’s writing on IPWatchdog.com. Gene has also been interviewed multiple times by various National Public Radio shows, including Morning Edition and Marketplace.

World Class Interviews on IPWatchdog

Over the years, we have had a number of top flight interviews with industry news makers including a whose-who of the United States Patent and Trademark Office.  Those interviews include, but are not limited to: Jay Walker (Priceline.com founder), Congressman Jason Chaffetz, Congressman Doug Collins, U.S. Senator Birch Bayh (ret.), Gary Locke (former Commerce Secretary), Chief Judge Randall Rader (CAFC, ret.), Chief Judge Paul Michel (CAFC, ret.), Judge Richard Linn (CAFC), David Kappos (former USPTO Director), Margaret Focarino (Commissioner for Patents), Judge Ray Chen (USPTO Solicitor General and current CAFC Judge), Chief Judge James Smith (PTAB), Bob Stoll (former Commissioner for Patents), Seth Waxman (former U.S. Solicitor General), Manny Schecter (IBM Chief Patent Counsel), Micky Minhas (Microsoft Chief Patent Counsel), Bart Eppenauer (former Microsoft Chief Patent Counsel), Jim Pooley (former WIPO Deputy Director General), Teresa Rea (Former USPTO Deputy Director), Bernie Knight (USPTO General Counsel), Todd Dickinson (Former AIPLA Executive Director and former USPTO Director), Gary Locke (former Commerce Secretary), Hall of Fame inventor Dr. Gary Michelson, Don Dunner (Finnegan), Nick Godici (former Acting Director of the USPTO) and many others.

We have also published op-ed and other articles by the following representative list of people: Congreesman Dana Rohrabacher, Congresswoman Marcy Kaptur, Chief Judge Paul Michel, Manny Schector (IBM Chief Patent Counsel), David Kappos, Bob Stoll, Joseph Allen, Laurie Self (Vice-President, Government Affairs – Qualcomm), Beth Hutchens, Brian Pomper (Executive Director of the Innovation Alliance), Bart Eppenauer (Managing Partner of the Seattle office of Shook Hardy & Bacon), Robert Litan, Hal Singer, and many others.

IPWatchdog.com Traffic Highlights

During February 2013 we started using OpenTracker.net, which is a “cookies based” tracker. This sets the floor with respect to unique monthly visitors. Below is our OpenTracker data from February 2013 through January 2017.  Over the years IPWatchdog has grown substantially and we continue to grow each and every month. In January of 2017, we reached an all time high 271,059  unique visitors coming to the pages of IPWatchdog.

Thanks to OpenTracker, we know that we are widely read on a month-to-month basis by those within the White House, the U.S. Senate, House of Representatives, the USPTO, Department of Commerce, National Institutes of Health, the U.S. Courts, the Department of Justice, the Federal Trade Commission, the Department of Defense, Department of Homeland Security, USDA, Securities and Exchange Commission, the United States International Trade Commission, Lawrence Berkeley National Laboratory and many other agencies and government bodies. Our writings are also read by virtually every high-tech corporation, including but not limited to IBM, Microsoft, Google, Intel, Qualcomm, GE, Facebook, 3M, Abbot Labs, Cisco, P&G, AT&T, Honeywell, Bank of America, JP Morgan Chase, Citigroup, Monsanto, Oracle and numerous other corporations. Still further, my readership includes individuals from the top law firms in the world, and numerous Universities, including but not limited to MIT, Johns Hopkins, New York University, University of Virginia, Georgetown University, University of Wisconsin, Stanford University, Columbia University, Cornell University, Duke University, University of Pennsylvania, Harvard, Yale, the Office of the President of the University of California, UC Berkeley, UCLA, USC, Northwestern, University of Illinois, Vanderbilt and numerous others. Further still my international audience includes the individuals at the United Nations, European Commission, European Patent Office, the Japanese Patent Office, World Bank, Royal Bank of Canada, World Health Organization, Oxford University, University of Cambridge, Max Planck Institute, Siemens AG, Bayer AG, Novartis, Canadian Broadcasting Corporation, British Broadcasting Corporation, and other institutions, agencies and corporations.

IPWatchdog.com Demographics

Below is basic demographic information, which was last updated on February 1, 2017. If more detailed demographic and affinity information would be useful such information can be provided. As you can see, we have a highly educated audience (i.e., 3 times the U.S. average in terms of graduate school readers) and a highly affluent audience (i.e., nearly 3 times the U.S. average in terms of readers with household income over $150,000 per year, and 43% more readers in the $100,000 to $150,000 range than the U.S. average).

demographics-may-2016

A Variety of Advertising Opportunities

Our goal is to make advertising worthwhile for you, so we will work with you to make sure your campaign is a worthwhile investment for you!. In addition to the below illustrative advertising campaigns, we also offer Custom Sponsorships of various “features” on IPWatchdog.com, as well as non-traditional promotional programs such as co-branded webinars with Gene, email Newsletter advertisements, Premium Calendar Events, a JobOrtunities™ Job Board and/or having Gene attend your company’s live event.

The minimum term for our banner ad Advertising or sponsorship programs is 1 month. Although we highly recommend a minimum of 3 months to increase the impact your ads will have on our reader.  We do retain the right to deny advertising at our sole discretion. Placement of advertisers is determined based on the length of commitment and size of advertising campaign. For example, those choosing a 350 X 250 ad for 3 months would be placed above those choosing a 350 X 250 ad for 1 month. Discounts are available for 6 and 12-month terms. Pricing includes a static ad, although we do offer animated ads for an additional monthly premium.

Illustrative Advertising Campaigns

Super Sponsor

As a Super Sponsor, you would have multiple advertisements on the pages throughout IPWatchdog.com and we would actively promote your company’s product and service offerings. In fact, whenever possible we will include links within articles to the services and products offered by Super Sponsors.  Super Sponsors are given exclusivity within their defined marketplace and to the extent possible we will include promotion by writing substantive articles that correspond with topics addressed with your company’s programs. Super Sponsor packages are specially negotiated and ad placement will appear in multiple locations throughout IPWatchdog.com.  Your program would include:

 

  • Exclusivity in the defined market of the Super Sponsor
  • Placement of Static Ad in upper most top right corner of every page on IPWatchdog.com
  • 1 Article per month featuring the Super Sponsor’s offerings
  • 8 Articles per month include an inline-ad up to 500 X 100
  • A profile page on IPWatchdog.com including upcoming events & programs
  • Multiple ads per page throughout IPWatchdog.com (sizes vary by location and page)
  • Unlimited guest contributions from company representatives

Varsity Sponsor

  • Unlimited guest contributions from company representatives with an additional inline-ad up to 600 X 100
  • Up to 2 FREE Premium Calendar entries for upcoming events & programs
  • 350 X 250 static advertisement in the top of the sidebar section on homepage and blog pages
  • 4 Articles per month (written by an IPWatchdog author) include an inline-ad up to 600 X 200
  • Summary bio on the About/Sponsors & Advertisers Page

JR. Varsity Sponsors

  • 350 X 150 static advertisement in the Junior Varsity sidebar section on homepage and blog pages
  • 1 Article per month (written by an IPWatchdog author) include an inline-ad up to 600 X 200

Intramural Sponsors

  • 350 x 7 static advertisement in the Intramural Sponsor sidebar section on homepage and blog pages

Supplement Your Ad Campaign with these additional advertising opportunities:

**NEW – WEBINARS WITH GENE

Gene will collaborate with you on a topic and a date.  He will then secure the participants of the webinar, prepare a PowerPoint presentation, write text you can use for a registration page, moderate the webinar, and promote the webinar in the following ways:

  • One article promoting the webinar on IPWatchdog.com
  • A 700 X 150 static advertisement at the very top of every page of IPWatchdog for one full week prior to event.
  • A 600 X 200 static advertisement in the Daily Newsletter for one full week prior to event.
  • A Calendar Listing on the IPWatchdog Events Calendar
  • Social Media promotion via Facebook, Twitter and LinkedIn on all IPWatchdog social media accounts

**NEW – Email Newsletter Advertisements

  • Up to 600 x 340 static advertisement in the Daily Newsletter goes out to all our email subscribers 7 days a week

**NEW – Premium IPWatchdog Calendar Events

**NEW – Post Job Openings on our JobOrtunities™ Job Board 

Job posts are published as articles on IPWatchdog and are included in our email newsletter the morning after it is published.