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For years we have had requests to allow advertising on our site but have opted against doing so because we truly take pride in our reputation and didn’t want just anyone featured on our site. We’ve come to the decision that we would like to assist our many different readers in connecting with businesses in different areas of expertise that we’ve come to know and trust. As the Director of Marketing at IPWatchdog, I have taken on an entirely new approach to advertising on our site. We are not looking for a typical advertising situation where you pay for an ad and forget it. We are looking to build lasting business relationships with organizations that we know and trust and that we are comfortable sending our readers too. Given that I know our audience and you know yours, if you choose to advertise on IPWatchdog.com, I will work one on one with you to build a marketing strategy that is mutually beneficial to us both.
If you are interested in advertising on IPWatchdog.com please contact me directly by filling out our contact form. For information about our website traffic, blog and demographics please see the information below:
- About the IPWatchdog.com Blog
- Traffic Statistics
- IPWatchdog.com Compared with Other Sites
- Advertising Rates & Ad Types
About the IPWatchdog.com Blog
The founder of IPWachdog.com is Gene Quinn , a patent attorney, law professor and a leading commentator on patent law and innovation policy. He launched IPWatchdog.com in October of 1999, and since that time the site has been a trusted resource on intellectual property for many millions of unique visitors who have come for information and news. With IPWatchdog.com being active on the Internet since October 10, 1999, we enjoy strong visibility in the free search engine rankings and we are indexed by Google News. As a result of his writings for IPWatchdog.com, Gene has been quoted in the Wall Street Journal, the New York Times, the LA Times, Popular Mechanics, CNN Money, USA Today, the ABA Journal, Milwaukee Journal Sentinel, The Oklahoman, Patent World and various other newspapers and magazines worldwide.
In January 2011, as a part of the Fourth Annual ABA Journal Blawg 100, the ABA Journal announced that IPWatchdog.com was the top IP Law blog for 2010. In total, IPWatchdog.com has been selected by the American Bar Association as a top 100 legal blog for three years in a row – 2009, 2010 and 2011. See also Third Annual ABA Journal Blawg 100 and Fifth Annual ABA Journal Blawg 100.
During 2009 we had a big year in terms of traffic to the IPWatchdog Blog. Our top 8 articles each received over 10,000 page views, 18 articles received over 5,000 page views, 33 articles received over 4,000 page views, 62 articles received over 2,500 page views and a staggering 304 articles were viewed over 1,000 times during 2009.
During 2010 we had an even better year, with at total of 811,683 unique monthly visitors, which corresponds to an average of 67,640 monthly uniques during 2010. This represents a steep increase compared with 2009. During 2009 we had a total of 684,196 unique monthly visitors, which corresponds to an average of 57,016 monthly uniques. This represents a growth of more than 10,000 unique monthly visitors during 2010, for a monthly unique growth rate of 18.3% for 2010 compared with 2009.
During 2010 we also published a number of well received exclusive interviews with the likes of Chief Judge Randall Rader, Chief Judge Paul Michel, Former U.S. Senator Birch Bayh, USPTO Director David Kappos and former USPTO Directors Todd Dickinson and Nick Godici and others. We have stayed busy. During 2010 we put more emphasis this year on reporting live from industry news events, such as from the BIO 2010 International Convention and the AIPLA Annual Meeting. Of course, the familiar opinion commentary has been a mainstay.
During 2011 our number of readers again grew by year to year comparison. During 2011 we averaged over 71,000 unique visitors a month. During 2011 we also published 447 articles, including 98 guest contributions, 34 articles by Renee Quinn — The Social Media Diva™ and 292 articles (or interviews) by me. The remaining posts were largely press releases from the USPTO or AIPLA.
During 2011 we managed to get several interviews with high level industry insiders and politicos. These included interviews with Commerce Secretary Gary Locke, Congressman Jason Chaffetz and IBM Chief Patent Counsel Manny Schecter. It was also a thrill for us to have Senator Jon Kyl (R-AZ) refer to the writings of Gene Quinn to make his case for patent reform on the floor of the U.S. Senate on March 1, 2011. See Patent Reform Gaining Steam. Senator Kyl followed this up with a second mention of Gene’s writings in the following days.
We have also been lucky to get guest contributions from some of the biggest names in the industry. See Thank You Guest Contributors and Industry Insiders Make Patent Wishes.
Moving forward into 2012 we plan to continue to seek out and accept guest contributions from thought leaders on a variety of topics. Our news features and op-ed articles, a mainstay for years, will continue to make up a big part of what we publish.
Traffic Statistics
Below is a summary of our traffic from January 1, 2009 through January 31, 2012.
IPWatchdog.com Compared to Other Sites
As of September 1, 2011, our Technorati Rank places us at 1,985 out of nearly 1.2 million blogs indexed, which means that according to the Technorati Rankings IPWatchdog.com is the top .17% of all blogs on the Internet. (See screenshot taken 9/1/2011). Technorati Rank is important because it measures a site’s standing & influence in the blogosphere. For more see Technorati Authority FAQs.
To give you an idea about how IPWatchdog.com compares with other popular websites in the intellectual property area please see the charts below provided through Compete.com. Compete.com statistics are taken from a diverse sample of 2,000,000+ U.S. Internet users that have given permission to analyze the web pages they visit and ask them questions via surveys. While this may not be a perfect sampling, it is at least useful information to provide you comparative information.
Advertising Rates & Ad Types
In addition to the below size ads, we are willing to work with you to create an advertising package that makes sense for you. Our goal is to make advertising worthwhile on IPWatchdog.com, so we attempt to work together with advertisers. We do, however, retain the right to deny advertising at our sole discretion. Our reputation is important to us, so with this in mind allow us to say that we are happy to work with reputable professionals and businesses to provide exposure for quality and valuable services and products.
Minimum term is 1 month. To receive the discounts compared with the month to month price, which are already reflected in the 3, 6 and 12 prices, the complete advertising fee must be paid in advance.
Super Sponsorships, Site-wide Sponsorships and Mini-Sponsorships offer preferred ad placement throughout IPWatchdog.com. All Sponsors receive a profile page on IPWatchdog.com and text link to your company website from every IPWatchdog.com page, which will improve your page rank and search engine placement.
The Practising Law Institute would be an example of a Super Sponsor. They have multiple advertisements on pages throughout IPWatchdog.com and we actively promote their offerings. In fact, whenever possible links are included within articles to the services and products offered by Super Sponsors. Because our primary arrangement with PLI is to promote their Patent Bar Review Course, they are the exclusive Patent Bar Review Course we advertise and we actively and aggressively promote the PLI Patent Bar Review Course whenever and however possible. We also promote a variety of other PLI programs and to the extent possible include promotion by writing substantive articles that correspond with topics addressed in PLI programs. Super Sponsors are also given exclusivity. Super Sponsor packages are specially negotiated and ad placement will appear in multiple locations throughout IPWatchdog.com.
For a sampling of articles promoting the PLI Patent Bar Review Course see:
- PLI Patent Bar Review Summer Tour 2010
- PLI Patent Bar Review Spring Tour 2010
- Does My Degree Qualify Me to Take the Patent Bar?
An example of a Site-Wide Sponsor is the 350 X 250 advertisement at the top of the sidebar on this page. Site-Wide Sponsors would have their ad in this top section on every page throughout IPWatchdog.com. In addition, they receive special in-article ad placement 4 times per month. To the extent possible the article being written will be directed to subject matter likely relevant to those who the sponsor wishes to attract as customers/clients. If the Sponsor is a substantive expert, such as an attorney or licensing professional, articles can include quotes that supplement the article. For examples of articles containing quotes from substantive experts see:
- The Business of Social Media: Protecting Trade Secrets & Trademarks
- Licensable Products: The Patent, Marketability & Feasibility Test
Mini-Sponsors receive a 350 X 250 advertisement under the “Advertisers” section on the homepage and blog pages. In addition, they receive special in-article ad placement once per month. To the extent possible the article being written will be directed to subject matter likely relevant to those who the sponsor wishes to attract as customers/clients. An example of an in-article ad placement can be seen here, notice after the second paragraph and at the bottom of the article:
We also offer the following ad rates, with advertisements appearing either on the home page sidebar or article pages sidebar under the heading “Advertisers.” Placement of advertisers is determined based on the length of commitment and size of advertising campaign. Therefore, those choosing a 350 X 250 ad for 3 months would be placed above those choosing a 350 X 75 ad for 6 months.
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