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Advertise on IPWatchdog.com


Written by Renee C. Quinn
B.S. Pennsylvania State University
M.B.A. University of Phoenix
Posted: April 27, 2008 @ 12:54 pm


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Welcome to IPWatchdog.com

For years we have had requests to allow advertising on our site but have opted against doingso because we truly take pride in our reputation and didn’t want just anyone featured on our site. We’ve come to the decision that we would like to assist our many different readers in connecting with businesses in different areas of expertise that we’ve come to know and trust. As the Director of Marketing at IPWatchdog, I have taken on an entirely new approach to advertising on our site. We are not looking for a typical advertising situation where you pay for an ad and forget it. We are looking to build lasting business relationships with organizations that we know and trust and that we are comfortable sending our readers too. Given that I know our audience and you know yours, if you choose to advertise on IPWatchdog.com, I will work one on one with you to build a marketing strategy that is mutually beneficial to us both.

If you are interested in advertising on IPWatchdog.com please contact me directly by filling out our contact form. For information about our website traffic, blog and demographics please see the information below:

About the IPWatchdog.com Blog

IPWatchdog.com is the leading IP Law Blog on the Internet. We also boast a lofty Technorati.com ranking and have been recognized as one of the top 100 legal blogs by the American Bar Association for 5 years in a row. For 3 of the last 4 years (2010, 2012, 2013) we were recognized as the top intellectual property law blog according to the ABA. In January 2014 we were also honored to be inducted into the ABA Blawg Hall of Fame.

The founder of IPWachdog.com is Gene Quinn, a patent attorney and a leading commentator on patent law and innovation policy. He launched IPWatchdog.com in October of 1999, and since that time the site has been a trusted resource on intellectual property for many millions of unique visitors who have come for information and news. With IPWatchdog.com being active on the Internet since October 10, 1999, we enjoy strong visibility in the free search engine rankings and Google News indexes us. As a result, media outlets such as The Wall Street Journal, the New York Times, the LA Times, Popular Mechanics, CNN Money, USA Today, the ABA Journal, Milwaukee Journal Sentinel, The Oklahoman, Patent World, Inventors Digest and publications worldwide have frequently quoted Gene’s writing on IPWatchdog.com.  In fact, on several times in February 2011 during the floor debates in the Senate, Gene was mentioned by name as a trusted resource to Patent Reform debate.  In addition, Gene has been interviewed multiple times by various National Public Radio shows, including Morning Edition and Marketplace.

During 2012 we again had a number of top flight interviews with industry news makers. During 2012 we interviewed a whose-who of the United States Patent and Trademark Office: David Kappos (USPTO Director), Teresa Rea (USPTO Deputy Director), Margaret Focarino (Commissioner for Patents), Deborah Cohn (Commissioner for Trademarks), Peter Pappas (USPTO Chief of Staff), Bernie Knight (USPTO General Counsel) and Ray Chen (USPTO Solicitor General) and Bob Stoll (former Commissioner for Patents) and Todd Dickinson (AIPLA Executive Director and former USPTO Director).  IPWatchdog also featured interviews with Supreme Court super-advocate and former Solicitor General Seth WaxmanAIPLA Presidents Bill Barber and Jeff Lewis, and AUTM President Todd Sherer.   In addition, we also spoke with author, inventor and inventor coach Stephen Key and Erik Iverson, who is Executive VP for Business Development and External Affairs at the Infectious Disease Research Institute.

In previous years we have published exclusive interviews with U.S. Senator Birch Bayh (ret.), Gary Locke (former Commerce Secretary), Congressman Jason Chafetz, Chief Judge Randall Rader (Federal Circuit), Chief Judge Paul Michel (ret.), Hall of Fame inventor Dr. Gary Michelson, Don Dunner (Finnegan), Nick Godici (former Acting Director of the USPTO), Q. Todd Dickinson (AIPLA Executive Director and former Director of the USPTO) and many others.

In 2013 we published interviews with Chief Judge James Smith and Vice-Chief Judge James Moore of the Patent Trial and Appeal Board, IBM Chief Patent Counsel, Manny Schecter, and  Judge Richard Linn of the United States Court of Appeals for the Federal Circuit.  In addition we also posted an exclusive Exit Interview with David Kappos, former Under Secretary of Commerce for Intellectual Property and the Director of the United States Patent and Trademark Office.

Moving forward in 2014 we plan to continue to seek out and accept guest contributions from thought leaders on a variety of topics. Our news features and op-ed articles, a mainstay for years, will continue to make up a big part of what we publish, as will our interviews. We have also added featured columnists (meet Joe Allen and Ray Millien) and have started a feature we call Companies we Follow, which periodically looks at the patent portfolios of some of the leading innovators in the U.S. and around the world.

IPWatchdog.com Traffic Statistics

Below is a summary of our traffic since January 2008. As you can see from this chart, here are our traffic highlights:

  • 35 months in a row we over 70,000 unique monthly visitors
  • 31 months in a row over 75,000 unique monthly visitors
  • 26 out of last 27 months over 80,000 unique monthly visitors
  • 20 months in a row over 87,500 unique monthly visitors
  • 15 out of last 17 months over 100,000 unique monthly visitors
  • 9 months in a row over 120,000 unique monthly visitors
  • 4 months in a row over 143,900 unique monthly visitors

 

IPWatchdog.com Traffic Highlights

IPWatchdog traffic has reached an all time high in October 2013 bringing in an amazing 143,062 unique visitors! During the 4th Quarter of 2013 we averaged 138,900+ unique visitors per month.

Over the years PWatchdog has grown substantially.  During 2008 we averaged only 30,214 unique visitors per month. In 2012 our traffic increased by 31% compared to 2011 to an average of 82,632 monthly unique visitors. In 2013 our traffic again substantially increased to an average of 118,095 unique monthly visitors, which represents 43% growth in 2013 compared with 2012.  We are looking forward to a further breakout year in 2014.

The average length of time spent on IPWatchdog.com by visitors is well over 3 minutes, making IPWatchdog.com very “sticky.”

While we cannot know which individuals read IPWatchdog.com, we do have various ways to track traffic. For example, on traffic analytics program we use tells us from where IPWatchdog readers accesses our server, provided cookies are enabled. Therefore, we know that we are widely read on a month-to-month basis by those within the White House, the U.S. Senate, House of Representatives, the USPTO, Department of Commerce, National Institutes of Health, the U.S. Courts, the Department of Justice, the Federal Trade Commission, the Department of Defense, Department of Homeland Security, USDA, Securities and Exchange Commission, the United States International Trade Commission, Lawrence Berkeley National Laboratory and many other agencies and government bodies. Furthermore, we are also read by virtually every high-tech corporation, including but not limited to IBM, Microsoft, Google, Intel, Yahoo!, Qualcomm, GE, Facebook, 3M, Abbot Labs, Cisco, P&G, AT&T, Honeywell, Bank of America, JP Morgan Chase, Citigroup, Monsanto, Oracle and numerous other corporations. Still further, our readership includes individuals from the top law firms in the world, and numerous Universities, including but not limited to MIT, Johns Hopkins, New York University, University of Virginia, Georgetown University, University of Wisconsin, Stanford University, Columbia University, Cornell University, Duke University, University of Pennsylvania, Harvard, Yale, the Office of the President of the University of California, UC Berkeley, UCLA, USC, Northwestern, University of Illinois, Vanderbilt and numerous others. Further still my international audience includes the individuals at the United Nations, European Commission, European Patent Office, the Japanese Patent Office, World Bank, Royal Bank of Canada, World Health Organization, Oxford University, University of Cambridge, Max Planck Institute, Siemens AG, Bayer AG, Novartis, Canadian Broadcasting Corporation, British Broadcasting Corporation, and other institutions, agencies and corporations.

IPWatchdog.com Compared to Other Sites

On July 2, 2013, our Technorati Rank was #868 out of over 1.2 million blogs indexed, which means that according to the Technorati Rankings IPWatchdog.com was in the top .07% of all blogs on the Internet. To put this in perspective, this put us tied other blogs such as The Wall Street Journal’s Real Time Economics blog for #868.  This marked the first time that we broke into the top 1,000 blogs on the Internet.

While our July 2013 Technorati Rank was a high-water mark, we continue to say at or near the top 1,000 blogs on the Internet. On November 14, 2013, our Technorati Rank was #1,149 out of over 1.2 million blogs indexed, which puts us in the top .1% of blogs as of this date.

Additionally, to give you an idea about how IPWatchdog.com compares with other popular websites in the intellectual property space please see the chart below provided through Compete.com. Compete.com statistics are taken from a diverse sample of 2,000,000+ U.S. Internet users that have given permission to analyze the web pages they visit and ask them questions via surveys. While this may not be a perfect sampling, it is at least useful information to provide you comparative information.

Illustrative Advertising Campaigns

In addition to the below size ads, we are willing to work with you to create an advertising package that makes sense for you. Our goal is to make advertising worthwhile on IPWatchdog.com, so we attempt to work together with advertisers. We do, however, retain the right to deny advertising at our sole discretion. Our reputation is important to us, so with this in mind allow us to say that we are happy to work with reputable professionals and businesses to provide exposure for quality and valuable services and products.

Minimum term is 1 month. To receive the discounts compared with the month to month price, which are already reflected in the 3, 6 month prices, the complete advertising fee must be paid in advance. Placement of advertisers is determined based on the length of commitment and size of advertising campaign. For example, those choosing a 350 X 200 ad for 3 months would be placed above those choosing a 350 X 200 ad for 1 months. Similarly, those choosing a 350 X 150 ad for 3 months would be placed above those choosing a 350 X 75 ad for 6 months.

Super Sponsor

The Practising Law Institute and Article One Partners would be an example of a Super Sponsor. They have multiple advertisements on pages throughout IPWatchdog.com and we actively promote their offerings. In fact, whenever possible links are included within articles to the services and products offered by Super Sponsors. Because our primary arrangement with PLI is to promote their Patent Bar Review Course, they are the exclusive Patent Bar Review Course we advertise and we actively and aggressively promote the PLI Patent Bar Review Course whenever and however possible. We also promote a variety of other PLI programs and to the extent possible include promotion by writing substantive articles that correspond with topics addressed in PLI programs. Super Sponsors are also given exclusivity. Super Sponsor packages are specially negotiated and ad placement will appear in multiple locations throughout IPWatchdog.com.

Here is what a Super Sponsor receives:

  • Exclusivity in the defined market of the Super Sponsor
  • 1 Article per month about the Super Sponsor’s offerings/programs
  • 4 Articles per month include an inline-ad up to 500 X 100
  • A profile page on IPWatchdog.com including upcoming events & programs
  • Multiple ads per page throughout IPWatchdog.com (sizes vary by location)
  • Unlimited guest contributions from company representatives

For a sampling of articles promoting a Super Sponsor:

Varsity Sponsor

Here is what a Varsity Sponsor receives:

  • 350 X 250 advertisement in the top of the sidebar section throughout IPWatchdog.com.
  • 3 Articles per month include an inline-ad up to 500 X 100
  • Summary bio on the About/Sponsors & Advertisers Page
  • Dedicated Sponsor page under About/Sponsors & Advertisers/Company or Firm Name
  • Unlimited guest contributions from company representatives

JR. Varsity Sponsors

Here is what a JR. Varsity Sponsor receives:

  • 350 X 150 advertisement in the JR. Varsity sidebar section throughout IPWatchdog.com.
  • 1 Articles per month include an inline-ad up to 500 X 100
  • Summary bio on the About/Sponsors & Advertisers Page

Intramural Sponsors

Here is what a JR. Varsity Sponsor receives:

  • 350 X 75 advertisement in the Intramural Sponsor sidebar section throughout IPWatchdog.com.

Customized Ad Campaign

We are happy to work with those interested in advertising to create a unique advertising campaign that meets the needs of your organization.