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	<title>IPWatchdog.com &#124; Patents &#38; Patent Law &#187; Kevin Prince</title>
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		<title>Raising Funds: Elements of a Successful Kickstarter Campaign</title>
		<link>http://www.ipwatchdog.com/2011/12/14/raising-funds-elements-of-a-successful-kickstarter-campaign/id=21296/</link>
		<comments>http://www.ipwatchdog.com/2011/12/14/raising-funds-elements-of-a-successful-kickstarter-campaign/id=21296/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 19:03:27 +0000</pubDate>
		<dc:creator>Kevin Prince</dc:creator>
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		<description><![CDATA[So here’s what I learned about Kickstarter specifically, and crowd funding in general, after running a campaign. Setting your goal correctly is at least as important as setting your rewards. The FAQs on all of these sites all say to set your goal to the minimum that you need to launch the product, and after running a campaign I completely agree. I still could have produced my book with a goal of $5,000, and that would have been a much more reachable and less nerve-racking goal. But I wanted to hit five-figures, and when perusing all of those successful campaigns (some of which had hit six figures) it’s easy to have delusions of grandeur. I just barely made my goal, but I was sweating bullets at day 22 or so with another $2,500 to go and no good ideas for additional marketing of the campaign. Instead of risking the backing I had received by setting a goal too high, it would have been smarter for me to set a lower goal and hope for a 150% funding success instead of the 105% I did barely obtain.<div class='yarpp-related-rss'>

Related posts:<ol>
<li><a href='http://www.ipwatchdog.com/2011/09/06/the-art-of-the-patent-raising-money-on-kickstarter/id=19014/' rel='bookmark' title='The Art of the Patent, Raising Money on Kickstarter'>The Art of the Patent, Raising Money on Kickstarter</a><small>Kickstarter is becoming more popular given the press it has received from the New York Times, CNN and NPR, but are they successful at raising money for people? According to Kickstarter just over 10,000 projects have been started and a little less than half have been fully funded and have gone forward. Of particular interest to those seeking funding is that Kickstarter takes no ownership interest in any underlying intellectual property rights associated with the projects, it is free to post a project, and the fees collected if a project is successful are under 10% (i.e., Kickstarter collects a 5%...</small></li>
<li><a href='http://www.ipwatchdog.com/2011/06/01/funding-your-invention-get-started-with-crowdfunding/id=17527/' rel='bookmark' title='Funding Your Invention: Get Started with Crowdfunding'>Funding Your Invention: Get Started with Crowdfunding</a><small>Crowdfunding addresses the two biggest challenges many inventors have. “What is the market for my product?” and “How do I get initial funds to produce it?” Conventional sources of funds include yourself, “friends and family”, and angel investors. Crowdfunding adds a new source of funds, the initial consumers. Inventors get committed funds and guaranteed customers. Backers get to be the first to get an exciting new product. If the funds are raised, you know you have a market and you have the resources to produce the product. If the funds aren’t raised, you have valuable market feedback....</small></li>
<li><a href='http://www.ipwatchdog.com/2011/08/26/a-limited-run-testing-the-market-without-going-broke/id=18759/' rel='bookmark' title='A Limited Run: Testing the Market Without Going Broke'>A Limited Run: Testing the Market Without Going Broke</a><small>Licensing your invention is a lot easier if you can show that it’s selling. That means you have to produce a small quantity of your product. Nice idea – until you learn that a plastic injection mold costs $25,000. Now what? Fortunately, there are options. You just have to know where to look....</small></li>
</ol>

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