Posts in Marketing


Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using …
By Philip Nulud
6 months ago 0

Kroger files suit against Lidl alleging trademark infringement of private grocery food label

Cincinnati, OH-based grocery retailer Kroger Company (NYSE:KR) recently filed a trademark infringement suit against German-based discount supermarket chain Lidl over a private food label. The suit, …
By Steve Brachmann
7 months ago 1

Warner Bros. settles $80M copyright suit brought by Tolkien estate over LOTR online video and casino gambling games

On July 5th a federal judge entered an order granting the dismissal of a copyright case, which had been filed by the estate of famed English fantasy …
By Steve Brachmann
8 months ago 1

The Risks of Using Images for Commercial Purposes

Businesses were recently given a harsh reminder about the effects of failing to obtain permissions when using photography for commercial purposes when a California woman sued Chipotle …
By Amanda G. Ciccatelli
9 months ago 0

7 Marketing Best Practices for IP Law Firms

How should intellectual property law firms firms market their legal services to potential clients? In the golden age of attorneys before the 1977 Bates v State Bar of …
By Derek Handova
10 months ago 0

Trademark hijackers are hurting online advertisers; here’s how to stop them

Avery Labels worked hard to establish its brand among consumers as the premier retailer of label products, as well as providing software solutions through their design-and-print-online tool …
By David Grow
10 months ago 0

Progressive house DJ deadmau5 targeted in trademark suit by Meowingtons cat-themed apparel retailer

Meowingtons is seeking to prevent Zimmerman from using a series of marks employing the term “MEOWINGTONS” as well as the destruction of all physical and digital goods …
By Steve Brachmann
11 months ago 0

Other Barks & Bites for Wednesday, January 25th, 2017

On the menu this week for Other Barks & Bites, the Supreme Court hears oral arguments in a case challenging the Lanham Act’s disparagement provision, a six-figure …
By Steve Brachmann
1 year ago 1

Couple charged with funding large crime ring to produce counterfeit 5-hour ENERGY found guilty

Joseph and Adriana Shayota were recently found guilty of manufacturing and selling millions of counterfeit bottles 5-hour ENERGY. They were kingpins in a criminal ring of 11 people …
By Steve Brachmann
1 year ago 0

Schedule I status for marijuana prompts TTAB to deny trademark registration for JUJU Joints

A decision to deny trademark registration for two marks to be used on marijuana related goods was handed down in late October by the USPTO’s Trademark …
By Steve Brachmann
1 year ago 0

Ohio State brings trademark suit against CafePress over retail sale of clothing infringing school logo, Urban Meyer persona

Ohio State alleges that CafePress offers 1,100 Ohio State Buckeyes designs available on a total of 67,300 products. These products infringe upon trademarks held by Ohio State protecting its …
By Steve Brachmann
1 year ago 1

IAM Market provides patent marketplace for 22 top tech vendors, seeks to grow vendor base

With 22 vendors currently on the IAM Market, the online portal has seen about 50 percent growth since launching last year. “To be honest, my ambition is that we’…
By Steve Brachmann
1 year ago 0

Conversational Commerce: How Technology Raises the Bar for Customer Interaction

Now with smartphones always-on and within reach 24/7, the way businesses need to communicate information to customers is through their mobile devices. And statistics show that the preferred …
By Derek Handova
1 year ago 0

Governments banning use of brands is a troublesome trend

We understand governments have a responsibility to protect the health of their citizens and therefore, should regulate harmful products. However, there is no compelling evidence that restricting …

Chamber of Commerce index on IP environment shows U.S. leading the globe

The report noted key areas of strength for the American IP environment, including effective trade secret protection, commitment to international treaties, mechanisms for pharmaceutical-related patent and generally …
By Steve Brachmann
2 years ago 0