Posts in Social Media


Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using …
By Philip Nulud
1 month ago 0

Ensuring a robust defensive portfolio: A Prepared Counter-Assertion Strategy

The required number of patents in a given playbook varies based on both the size of company of concern and our exposure to it. The general goal …

Assertion Risk Mitigation Opportunity Through Patent Acquisition

In this post, we’ll analyze LinkedIn’s patent acquisition process and the results of its targeted buying program. While the increase in LinkedIn’s filings helped …

LinkedIn’s Patent Strategy

LinkedIn was a rapidly growing company with only 22 patents in its portfolio in 2012, putting itself at high risk for patent assertion. With a revenue reaching nearly $1 billion …

Who Owns the Rights to the Word ‘Covfefe’?

“Filing a trademark application with the goal of claiming a right to a particular term – with nothing more – is a fundamental misunderstanding of our trademark laws,” Alston & …
By Amanda G. Ciccatelli
3 months ago 0

How and Why LinkedIn Learned to Love Patents

In 2012, LinkedIn found itself a potential target for corporate patent asserters. LinkedIn had revenue reaching nearly $1 billion, with growth of 86%, yet owned only 22 patents. However, this changed …

Live streaming sports on social media platforms points out further issues with Obama-era net neutrality regime

Facebook is not the only company seeking to provide content to consumers via their own Internet-based platforms. In early May, the Women’s National Basketball Association (WNBA) …
By Steve Brachmann
4 months ago 5

Managing and Protecting a Brand in the Age of Social Media

In 2016 social media users reached 2.3 billion. With an audience made up of consumers, competitors and industry influencers, social media is a melting pot of opportunity and risk. …
By Jayne Durden
5 months ago 0

Other Barks for Wednesday, March 29th, 2017

The Supreme Court hears oral arguments in a case that could create venue limitations on patent infringement actions. A major Korean consumer tech firm files its first …
By Steve Brachmann
6 months ago 0

Progressive house DJ deadmau5 targeted in trademark suit by Meowingtons cat-themed apparel retailer

Meowingtons is seeking to prevent Zimmerman from using a series of marks employing the term “MEOWINGTONS” as well as the destruction of all physical and digital goods …
By Steve Brachmann
6 months ago 0

Other Barks for Wednesday, March 22nd, 2017

The highest federal court in the United States declines to hear an appeal from tech giants on applying common sense to patent validity challenge proceedings. A group …
By Steve Brachmann
6 months ago 0

How tech’s ruling class stifles innovation with efficient infringement

Efficient infringement causes distress and agony for innovators struggling to survive,, and widespread efficient infringement absolutely stifles innovation... Innovators today patent their technologies in the hopes of …
By Steve Brachmann
6 months ago 96

Other Barks for Wednesday, March 15th, 2017

A well-known patent monetization firm jumps back into the brokered patent market in 2016’s fourth quarter. A federal judge in New York allows arguments over whether American …
By Steve Brachmann
7 months ago 0

Beyoncé seeks trademark on daughter Blue Ivy Carter name for everything from cosmetics to high chairs

On January 22, Beyoncé filed a U.S. trademark application that seeks to protect the use of the trademark BLUE IVY CARTER on a wide variety of goods …
By Steve Brachmann
7 months ago 0

Snap stock to be listed on NYSE, company to seek reported $25 billion in IPO

Although it seems likely that Snap will seek to secure around $25 billion during its IPO, the company itself doesn’t engage in a great deal of patent …
By Steve Brachmann
8 months ago 0