Posts in Advertising


Grumpy Cat Wins $710,000 Verdict for Copyright, Trademark Infringement Against Beverage Maker

A jury awarded $710,000 in damages for trademark and copyright infringement to Grumpy Cat Limited, the entity holding the rights to the Internet cat celebrity Grumpy Cat. The …
By Steve Brachmann
9 months ago 1

In-N-Out files trademark suit against Smashburger over cheeseburger ad campaign

On Monday, August 30th, national fast food chain In-N-Out Burger filed a lawsuit alleging federal trademark infringement and other claims against fellow fast food chain Smashburger. The …
By Steve Brachmann
1 year ago 0

Madison, WI-based chocolatier files for declaratory relief in trademark case against Mars

On Wednesday, July 26th, Madison, WI-based chocolatier CocoVaa, LLC filed a complaint for declaratory relief against candy-making giant Mars Inc. of McLean, VA. The complaint seeks a …
By Steve Brachmann
1 year ago 0

Neighboring booths at IDEA World 2017 locked in trademark infringement case over fitness equipment

At this year’s IDEA World, TRX’s booth is very close to Aktiv Solutions, a distributor of fitness equipment. The two are only separated by one …
By Steve Brachmann
1 year ago 3

Wrigley sues Chicago area e-cig firm over Doublemint, Juicy Fruit liquid vapor products

Chicago-based chewing gum company Wm. Wrigley Jr. Company filed a trademark infringement suit against e-cigarette seller Chi-Town Vapers LLC of Bensenville, IL. The suit targets Chi-Town for …
By Steve Brachmann
1 year ago 1

Kroger files suit against Lidl alleging trademark infringement of private grocery food label

Cincinnati, OH-based grocery retailer Kroger Company (NYSE:KR) recently filed a trademark infringement suit against German-based discount supermarket chain Lidl over a private food label. The suit, …
By Steve Brachmann
1 year ago 1

Nintendo trademark, Universal patent applications shed light on future of Super Nintendo World

The trademark application also gives some idea as to how immersive an entertainment experience Nintendo is hoping will be built at its themed areas in Universal parks. …
By Steve Brachmann
1 year ago 0

The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities

Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names …
By Renee C. Quinn
1 year ago 2

How Consumers Can Protect Themselves from False Advertising in Retail

In September 2014, a California woman named Linda Rubenstein sued Neiman Marcus over allegedly misleading price tags at their “Last Call” line of stores. In the case, Rubenstein …

Trademark hijackers are hurting online advertisers; here’s how to stop them

Avery Labels worked hard to establish its brand among consumers as the premier retailer of label products, as well as providing software solutions through their design-and-print-online tool …
By David Grow
1 year ago 0

Progressive house DJ deadmau5 targeted in trademark suit by Meowingtons cat-themed apparel retailer

Meowingtons is seeking to prevent Zimmerman from using a series of marks employing the term “MEOWINGTONS” as well as the destruction of all physical and digital goods …
By Steve Brachmann
2 years ago 0

Other Barks for Wednesday, March 22nd, 2017

The highest federal court in the United States declines to hear an appeal from tech giants on applying common sense to patent validity challenge proceedings. A group …
By Steve Brachmann
2 years ago 0

FCC Chairman Pai’s block of broadband privacy rules is latest step in rolling back 2015’s Open Internet Order

FCC Chairman Ajit Pai has moved to block broadband privacy rules drafted by the previous administration and set to go into effect in early March... FCC commissioners …
By Steve Brachmann
2 years ago 0

Beyoncé seeks trademark on daughter Blue Ivy Carter name for everything from cosmetics to high chairs

On January 22, Beyoncé filed a U.S. trademark application that seeks to protect the use of the trademark BLUE IVY CARTER on a wide variety of goods …
By Steve Brachmann
2 years ago 0

Trademark applications filed on Trump’s 2020 campaign slogan, Keep America Great

When President Donald Trump’s campaign for re-election starts gearing up for the 2020 election season, you will know it when you hear him say that he wants …
By Steve Brachmann
2 years ago 0

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