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Aligning IP Strategy with Business Strategy

A sound intellectual property (IP) strategy, and effective execution of such a strategy, are essential ingredients for any company’s road to success. While many, if not most, enterprises have instituted, and are executing or attempting to execute, an IP strategy of some sort, an important question must be considered: Is the IP strategy optimal, and does the IP strategy align with current and future business goals?

Some corporate IP strategies may seem sound in theory, but in practice they are selectively or inconsistently applied within or across projects, incompatible with how teams actually work, relatively narrow in how they perceive innovation, consume enormous resources, and are not consistent with business strategies and long-term goals. In some cases, IP strategies are pursued independent of business strategies and are, in fact, inconsistent with the short term, intermediate and long-term business objectives of the company.

Enterprises that periodically take a step back to reflect on their current IP strategies, and recalibrate them if appropriate, are likely to derive the greatest possible value from IP.

Join Gene Quinn, president and founder of, Russ Slifer, principal at Schwegman Lundberg & Woessner and former Deputy Director of the USPTO, and Carlo Cotrone, senior IP counselor for Baker Hughes (a GE Company), on Thursday, September 13, 2018, at 12pm EST, for a wide-ranging discussion on the effective development and implementation of IP strategies, and the continuous need to evaluate whether IP strategies are aligned with core business goals and objectives.

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aired  on  September 13, 2018

About the Speakers


Carlo Cotrone

About Our Sponsor

CPA Global is the world’s leading Intellectual Property (IP) Management and Technology company. They serve over 10,000 customers and connect millions of global IP users every day.

Like their customers, CPA Global are innovators, bringing to market new ways to manage IP more efficiently, minimize risk and make better decisions through revolutionary technology and platform application.  


This Webinar Is Sponsored By:

Aligning IP Strategy with Business Strategy

Principal, Schwegman Lundberg & Woessner
Former Deputy Director of the USPTO

Russ Slifer is a registered patent attorney and principal of Schwegman Lundberg & Woessner. Russ served as the Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and trademark Office for the last two years. As Deputy Director, Russ managed all of the day-to-day operations of the USPTO. He was also the first Director of the Rocky Mountain Region Patent Office prior to his appointment as Deputy Under Secretary of Commerce serving as the agency’s primary liaison with the innovation community in the Rocky Mountain Region. Russell has practiced intellectual property law for the last 23 years. Prior to his government service and work at Micron Technology, he was a design engineer for Honeywell and spent more than eight years in private practice in Minnesota, helping a wide variety of clients build patent portfolios to protect their innovations, including individual inventors, universities, and Fortune 100 companies.

Russell Slifer

Senior Counsel, 

Intellectual Property

Baker Hughes, a GE company

Senior Counsel, Intellectual Property
Baker Hughes, a GE company

Carlo is Senior IP Counsel at Baker Hughes, a GE company (“BHGE”). As lead IP counsel for three BHGE business units, he manages the development and execution of offensive and defensive IP strategies, provides IP and general corporate advice, and negotiates agreements with licensees, customers, and suppliers. He also is Adjunct Professor of Law at University of Houston Law Center, and a frequent conference speaker and blog contributor on topics such as IP strategy and asset management, legal ethics, collaboration and innovation strategies for law firms and corporate legal departments, and professional development. Carlo is the inventor of two United States patents directed to digital sheet music technology. Previously, he practiced law at several firms on the East Coast and in the Midwest, most recently as a partner.

Carlo Cotrone

Russell Slifer


Schwegman Lundberg & Woessner

Former Deputy Director, USPTO Founder, Top 300 IP Strategist

Gene Quinn is a US Patent Attorney, Editor and a leading commentator on patent law and innovation policy.  He is the Founder and Editor of, which he founded in 1999. Gene writes about patent law, patent and innovation policy, proposed legislation, rule making, software patents and more.  In 2014, Mr. Quinn was names one of the top 50 most influential people in IP by Managing IP Magazine.  And in both 2017 and 2018, he has been recognized by IAM Magazine as one of the top IP strategists in the world. Regarded as an expert on software patentability and U.S. patent procedure, Mr. Quinn regularly advises attorneys and clients on patent matters, litigation strategy and appeals.

Gene Quinn