A sound intellectual property (IP) strategy, and effective execution of such a strategy, are essential ingredients for the success of any technology company. And while many, if not most, enterprises have instituted, and are executing, an IP strategy of some sort, an important question should be periodically asked: Is the IP strategy and its execution extracting maximum value from company technology? In other words, in light of technology advances and marketplace changes, is your IP strategy optimal for today’s realities?
Corporate IP strategies may seem sound in theory, but in practice they are often selectively or inconsistently applied, and over time they become incompatible with company needs. Worse, they can get in the way by distracting innovators and IP practitioners while consuming enormous resources.
An optimal and comprehensive IP strategy does not magically come into being, or magically stay fresh and relevant over time. To move to the next level, an enterprise should periodically, and intentional adjust its IP strategy.
Join Gene Quinn, President and CEO of IPWatchdog, Inc., for a free webinar discuss that will focus on the importance of evolving an IP strategy to stay relevant, and steps that can be taken by those in-house and outside patent practitioners to adjust with changing technology and market realities. Joining Gene will be Carlo Cotrone, Senior Legal Strategist and IP Corporate Counsel at Baker Hughes, a GE Company.
In addition to answering as many questions as possible, panelists will discuss:
- Identification of the key pieces of patent, innovation and asset information essential to corporate decision-making
- Understanding the internal and external forces that can and will shape the future
- Leveraging IP data to create actionable intelligence to inform strategic business decisions
- Prioritizing innovations: Patent filling vs keeping trade secrets
- Evaluating patent licensing or selective patent sales to enhance monetization