Those of you who follow IPWatchdog, know that my passion is Brand Development, Brand Building, and Online Marketing using social media. I try to educate our readers on how they can use social media for their businesses regardless of size. However, I decided to take a different approach and compare the social media campaigns of Apple, Inc, Coca Cola, Nike and Dell Computers. Let’s take a look at how these four industry giants use social media today and how you can incorporate similar tactics into your social media strategies.
The United States Patent and Trademark Office (USPTO) will host the 2011 National Trademark Expoon Friday, October 14th, and Saturday, October 15th, at the USPTO’s headquarters in Alexandria, Virginia. The free two-day event is designed to educate the public about the value of trademarks in the global marketplace.
Last year’s Expo attracted over 10,000 visitors of all ages. If you have young children and are looking for something exceptionally fun, and free, I highly recommend the Trademark Expo. While there are seminars aimed at adults, which are quite good, children will have a blast because costumed characters will be walking about and mugging for photos with children, families and adults too!
It appears that “top 5” or “top 10” lists are quite popular here on IP Watchdog. Allow me this opportunity to jump in with a list of my own. Please enjoy, in no particular order, seven of the most common misconceptions about intellectual property. Yes-seven.
1. Intellectual property is boring. My super grown up intellectual property attorney response to that is “NU-UH!” But seriously. Boring? Really? How could the Yoda patent, the Playboy Bunny, zombie video games, and the Coca Cola recipe be boring? OK, the MPEP is a little dry, the TMEP isn’t exactly a page turner, and Title 17 reads like…well…a statute. And maybe there won’t be a “Law and Order: Patent Transactions” this season on NBC, but the subject of IP is actually pretty interesting and we have some really fun case law. Think about it- intellectual property rights surround some of the most important aspects of our daily lives- from Apple’s patents to Coca-Cola’s trade secret to McDonald’s trademark to Michael Jackson’s copyrights. I think the “boring” accusation stems from a tendency to focus on the underlying documentation that creates the right, as opposed to what the right is granted for. This is like looking at the legal description in the deed to a house and relying only on that to make a decision whether to buy or not. It’s the same with IP- the documentation may be highly technical, wordy, and confusing at times but look at what the document is for as opposed to what it says. To prove my point, take a look at this patent. Have a little listen to this trademark and try not beam from ear to ear. And behold one of the coolest copyrighted works of all time. (Sorry- you’ll have sit through an advertisement before the video starts. But you’ll be glad you did.) Fun, innit? If you want boring study Tax Law next time you’re waiting you’re in line at the DMV.
Senator Leahy (left) and Congressman Smith (left) at AIA signing.
The America Invents Act reshapes U.S. patent law in fairly profound ways with established major industries benefitting, but providing unwanted challenges for some. The final bill changes the US system to a first-inventor-to-file system. It creates several post-grant review mechanisms whereby 3rd parties can challenge another’s patent application, including the allowance of submission of prior art by 3rd parties and the creation of a new, post-grant administrative review proceeding. The financial sector will get additional tools to address long-held concerns over “business method” patents such as those at that heart of litigation involving several large banks and a company which holds patents on processes for securing checks electronically. The AIA also effectively bans the practice of patenting tax strategies. The bill also restricts the practice of plaintiffs in infringement cases joining together large groups of defendants who may have no business relation to each other.
The United States Patent and Trademark Office (USPTO) announced its revised fee schedule on September 16, 2011 following the Leahy-Smith America Invents Act (Public Law 112-29) which was signed into law by President Barack Obama on September 16, 2011. The enactment of the legislation places a 15 percent surcharge on certain patent fees effective September 26, 2011.
There have been a number of inquiries from the public regarding the fees due when payments are made by postal mail just prior to the effective date of the 15 percent surcharge (September 26, 2011). The fee due is the fee in effect on the date the document is timely filed.
The ink is hardly dry on the America Invents Act and Congress is already about to take money from the United States Patent and Trademark Office in violation of the promise of Congressman Rogers, who chairs the House Appropriations Committee.
It isn’t exactly a newflash to announce that Washington, D.C. is dysfunctional, anyone paying attention over the past few years has long since come to that conclusion. Thus, it is hardly breaking news to report that Congress is on the verge of passing a Continuing Resolution rather than actually doing their job and passing a budget for fiscal year 2012. Why do today what is required of you to fulfill the responsibilities of your job when you can just kick the can down the road? Of course, by so doing Congress will embark upon a path that will divert some $600 million from the USPTO during FY 2012.
The United States Patent and Trademark Office (USPTO) and Economic Development Administration (EDA), along with the Clean Energy Group (CEG) and the Brookings Metropolitan Policy Program, hosted a clean energy policy conference Monday, September 19, 2011, at USPTO headquarters in Alexandria, Va.
In the wake of the Solyndra scandalmany will likely insert their own joke here and marginalize the importance of clean energy solutions. While it is no doubt important to investigate to see whether there was any impropriety involved in the $535 million loan guarantee given to Solyndra, we cannot afford one scandal, no matter how damaging it may be, to deter the U.S. from pursuing alternative energy solutions. I fear the true legacy of the Solyndra scandal may be to frustrate well meaning and critically important attempts to pursue a clean, green energy economy. CNET and Politico are respectively reporting that the Solyndra fallout is hurting other solar companies and the Obama green agenda. We cannot afford to allow this debacle to negatively influence our rightful pursuit of better, cleaner, greener technologies.
How to Write a Patent Application is a must own for patent attorneys, patent agents and law students alike. A crucial hands-on resource that walks you through every aspect of preparing and filing a patent application, from working with an inventor to patent searches, preparing the patent application, drafting claims and more.
Without hesitation I recommend One Simple Idea and think it should be required reading for any motivated inventor. There is so much to like about the book and so much that I think author Stephen Key nails dead on accurate. The book is educational, information and inspirational. For the $14 cover price it is essential reading.
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