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  • Gene Quinn to Speak at Social Media Marketing Summit in NYC April 29, 2013 TweetOn May 9, 2013, IPWatchdog’s very own Gene Quinn will be attending and presenting at the Business Development Institute’s Social Media Marketing Summit for Law Firms in NY. The summit was put together as a result of increased awareness of social media by law firms and how these platforms can be used to attract new ...
  • Twitter Awarded Patent on Tweeting April 6, 2013 TweetOn March 19, 2013, the Unites States Patent and Trademark Office issued U.S. Patent No. 8,401,009 to Twitter. The Twitter patent is titled: Device Independent Message Distribution Platform. It seems to me that the other social media platforms are utilizing similar functionality as well. I suppose that is a very good thing for Twitter! Depending ...
  • Patent Problem on the Horizon for Facebook? January 22, 2013 TweetThese related patents pertain to a system and method for streaming media to a viewer and managing the media. The patents in question define media to “include audio, video, and other data,” which is a rather broad definition for media. Based on this definition of “media” then it would seem that what Facebook does ...
  • Nielsen and Twitter to Join Forces January 12, 2013 TweetStarting in the fall of 2013, the Nielsen Twitter TV Rating will chart the conversations that take place on Twitter about television shows. It will measure the total audience for each show’s social activity. According to a representative at Nielsen, this new rating system will provide the “precise size of the audience and effect of ...
  • Social Media for Business 101 November 15, 2012 TweetWhether you are just getting your feet wet in the wild world of inventions and patents, or you already have your business up and running, social media can help expand your business. Everywhere you look, there are Facebook “Like” buttons, LinkedIn “Share” buttons and Twitter “Tweet” buttons. Even Google has entered the social sharing game ...
  • Follow Friday – The International IP Edition August 24, 2012 TweetToday I give you 10 great Twitter accounts to follow if you are interested in staying up on intellectual property around the world, with a heavy emphasis on Europe and Australia because those are the primary jurisdictions that speak English.
  • Intellectual Property Follow Friday – The U.S. Government Edition August 17, 2012 TweetToday’s “follow Friday” recommendations focus on those in the U.S. government who tweet about innovation and intellectual property, with a focus on those who are lesser-known, at least based on the number of Twitter followers.
  • 5 Bad Habits Small Businesses Have With Social Media June 30, 2012 TweetNo matter where we go these days, social media surrounds us. It seems everyone is saying, “Follow us on Twitter.” “Like us on Facebook.” “For More Information Scan Our QR Code.” Just this week alone I have seen at least a dozen places in my everyday life where social media has come into ...
  • 5 Simple Ways to Leverage Your Online Business Relationships June 8, 2012 TweetSocial Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and better. Most businesses have embraced social media and all that it has to offer. Perhaps you, yourself have taken a ride on the social media ...
  • IP Tweeters You Should Be Following on Twitter May 11, 2012 TweetThose with Twitter accounts who are looking for some good folks to follow look no further. Likely everyone in the industry is already familiar with folks like Professor Dennis Crouch of PatentlyO, who tweets @patentlyo, so I tried to focus (for the most part) on some lesser known tweeters. Below are some of ...
  • USPTO Holds 2d Annual Women’s Entrepreneurship Symposium April 3, 2012 TweetOn Sunday March 25 and Monday March 26, 2012, I attended the Second Annual Women’s Entrepreneurship Symposium (WES) in Shreveport, LA. The event was hosted by the United States Patent and Trademark Office (USPTO) in Honor of Women’s History Month and was put together in collaboration with U.S. Senator Mary L. Landrieu (D-LA) and ...
  • 5 Simple Steps to Building A Personal Brand Using Social Media January 17, 2012 TweetJust like people, all brands have their own personality. Brand personality is defined as a set of human characteristics that are associated with a brand name and is determined by consumer interactions with your brand. It is essentially, how your brand behaves in the public light. Your brand personality is determined mainly ...
  • Top 10 Social Networking Resolutions for Business in 2012 December 30, 2011 TweetOne of the best things about social media is that you don’t need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be committed and have a strategy. If you are not going to hire a consultant to assist you ...
  • Facial Recognition Technology Raising Privacy Concerns December 28, 2011 TweetAs I read through the patents and patent applications discussed below, and the many more I did not include, I started to wonder whether anyone has any reasonable expectation of privacy at all any more. I am a big fan of the CBS drama Person of Interest, and the surveillance system from that show ...
  • 14 Ways to Exploit the Power of Social Media for Business December 27, 2011 TweetThanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need to have an effective strategy. It doesn’t take an enormous amount of time each day. In fact with only 15 minutes a day, you can really make quite ...
  • Harness Social Media & Stop Losing Customers with Social Login December 9, 2011 TweetFrustration with registration and login isn’t limited to mobile devices, of course. As the web has become more participatory and an integral component of our lives, the average web user has accumulated dozens of accounts at different websites — each with a distinct username and password to remember. Even more problematic, many people try to ...
  • Top 5 Twitter Myths Busted: Twitter Demystified November 25, 2011 TweetOnce you understand what to tweet, how to tweet and how much to tweet, you are quickly able to make excellent connections, increase your website statistics and search engine ranking, find some of your best brand advocates, and benefit quickly and efficiently from word of mouth marketing. In fact, next to YouTube, micro-blogging on Twitter ...
  • Top 5 Myths About Social Media for Business November 19, 2011 TweetSocial media is quickly become THE way to market your business. In the US, more than two thirds of all adults who are active online are also actively using social media today, However, there is still a whopping 57% of businesses who, for one reason or another do not understand the real impact that social ...
  • Starbucks and Other Popular Restaurants Go Social November 2, 2011 TweetIt seems that no matter where you go these days, the likelihood is high that you will see a “Free Wi-Fi” sticker on the front door of the establishment. Whether you are going for coffee, meeting a colleague for lunch, stopping at a rest stop or waiting for an airplane, you can pretty much ...
  • AIPF 2011 Annual Meeting: A Recap of the Event September 30, 2011 TweetLast week the Association for Intellectual Property Firms (AIPF) held its 2011 Annual Meeting at the W Chicago City Center Hotel. The theme for this years event was “Enhancing IP Rights in a Time of Erosion.” The program covered topics and featured and a variety of professionals from across the IP spectrum and beyond, including ...
  • How Industry Giants Like Apple, Inc & Others Use Social Media September 24, 2011 TweetThose of you who follow IPWatchdog, know that my passion is Brand Development, Brand Building, and Online Marketing using social media. I try to educate our readers on how they can use social media for their businesses regardless of size. However, I decided to take a different approach and compare the social media ...
  • Renee Quinn Presenting at AIPF Annual Meeting Sept. 20 September 6, 2011 TweetIn addition to a diverse international faculty focusing on “Enhancing IP Rights in a Time of Erosion” and other innovative IP topics, AIPF offers its Brand of Excellence programming which will include topics like eLawyering, Mentoring, Legal Project Management and Social Media for the Attorney. PWatchdog’s own Renee Quinn, the Social Media Diva™, will ...
  • Follow Friday: IP Tweeters You Should Follow on Twitter August 19, 2011 TweetIf you are a user of Twitter you have probably seen more than a few tweets using “#FF” followed by a number of names. #FF stands for “Follow Friday.” On Fridays many Twitter users will suggest who others should follow by tweeting with the hashtag #FF. If this is gobbledygook to you ...
  • Will Google+ Be the Next Facebook? July 17, 2011 TweetGoogle, which is undoubtedly the most popular website in the world seems to constantly be challenging the domination of the second-most popular website, Facebook, which is the world’s largest online social network that currently boasts 750 million users. For this reason, Google has been trying to create a social platform of it’s own to ...
  • Facebook Fan Pages Vs. Groups, Which is Best for Your Business? July 14, 2011 TweetYou have a business, a website and a traditional marketing strategy. But now you have decide to give social media a try. You feel that Facebook would be a good place for you to reach many potential customers within your target audience. But when you go onto Facebook you notice that there ...
  • Looking at the Zynga IPO, A Patent and Business Perspective July 5, 2011 TweetThe question remains in the mind of many, however, whether Zynga is a company worth investing in given its near complete dependence on Facebook for revenue. If you actually read the Zynga S-1 filed with the Securities and Exchange Commission you will likely be scared out of your wits by the risk the company lays ...
  • Facebook Facial Recognition Tool Poses New Security Threats June 27, 2011 TweetAlthough Facebook originally discussed the use of facial recognition technology in a small blog post on the site back in December, it was listed as unavailable until earlier this month. The social media giant released its new Autotag facial-recognition tool that will allow users to autotag photos of their friends based on what they ...
  • With Social Media, YOU Are Your Brand June 24, 2011 TweetWith social media, You Are Your Brand. But what exactly does that mean? If you are part of a larger firm or business, you may be using social media to promote the products and services your company/firm offers, but you are doing so as an individual. Social media is about sharing content and building relationships. ...
  • Selecting a Business Name in a Social Media Crazy World June 3, 2011 TweetWhat’s in a name? Well likely far more than most businesses realize. Your business name is how people will identify with your goods and services, so you want to have one identity that is all your own. Simple enough really, at least in concept, but making a mistake at the selection stage ...
  • What Does the LinkedIn IPO Mean for Economy, Jobs? May 23, 2011 TweetIt is still early to know whether this is irrational exuberance or whether this is a meaningful event for the companies that follow LinkedIn to IPO. In all likelihood it is a little of both, namely a meaningful event that demonstrates at least some irrational exuberance. With the economy and the IPO market ...
  • LinkedIn IPO Huge Success, Valuation of $8.79 Billion May 22, 2011 TweetLinkedIn announced this week that the professional social networking giant is now valued at $8.79 Billion, roughly 38 times sales figures reported in 2010, after it’s first day as a publicly traded company on May 18. This may be hard to believe by many because LinkedIn has never reported being profitable, nor have they ...
  • Social Media Pitfalls – Common Yet Avoidable Mistakes May 14, 2011 TweetSocial media has taken the world by storm. Everyone from college students, to politicians, to news media outlets, to business professionals, to small and big businesses, to musicians and artists and other individual people both young and old have jumped on the social media bandwagon. When creating a marketing campaign, no ...
  • Common Marketing Mistakes Attorneys Make, Part Deux April 24, 2011 TweetCan you honestly say that your firm has more business than it can handle? I would venture a guess that no, it does not. Marketing is so often put on the back burner to everything else that needs to be done. This is especially the case for firms that need to cut ...
  • Ethical Issues: Staying in the Frying Pan and out of the Fire April 14, 2011 TweetIn the situation where there is a joint research collaboration everything is fine, people are happy and hope springs eternal right up until that moment when everything falls apart. Then you have issues associated with a law firm representing inventors of a joint collaboration might be conflicted out of the representation altogether because downstream ...
  • Top 10 Mistakes Businesses Make with Social Media February 18, 2011 TweetSocial Media has quickly become the fastest growing online phenomenon. Originally Social networking was for college students and artists and musicians, but increasingly businesses of all sizes have jumped on the Social Media bus. Small, medium and large sized business, retail storeowners, politicians, journalistic publications, law firms, chain stores, restaurants and businesses from ...
  • Congress Meets the New Media: How Facebook, Twitter & Social Media are Changing Communications February 8, 2011 TweetOver the last two election cycles it has become clear how important it is to have a social media strategy. President Obama masterfully used various Internet and social media communications to ride a wave into office, leaving the Republicans well behind. In the 2010 election cycle the Democrats tended to do quite well on Facebook, ...
  • Twelve Key Components to Building a Successful Website February 3, 2011 TweetAbout ten months ago I wrote, The Importance of Having a Web Presence where I discussed why you should have a website, where you can buy your domain name and how to find webhosting services. No matter what type of business you have, whether it be a brick and mortar retail location, a consulting business, ...
  • LinkedIn Continues to Add New Ways to Customize Profiles January 31, 2011 TweetWhen asked to name the Social Media Site most widely used by the business community, (in your opinion), I would venture a guess that more often than not people think of LinkedIn. LinkedIn is one of the few non industry specific Social Media venues that is widely utilized by professionals. But there is ...
  • The Business of Social Media: Protecting Trade Secrets & Trademarks in a Socially Networked World January 24, 2011 TweetThe demographics on users of social media can be surprising – a large percentage are over 35, and have six-figure incomes. These users have a lot of buying power and are often making the purchasing decisions for their households. Once they know this, clients can grasp the importance of both using social media proactively. ...
  • Don’t Steal My Avatar! Challenges of Social Networking Patents January 23, 2011 TweetWhat do you think of my jumping buddy over there? Let’s call him “George”. George is just one example of the enormous number of inventions being made to serve our newly emerging social networking economy. George was created using a patent pending process called Evolver. He’s an avatar that can be ...
  • Top 10 Social Networking Resolutions for Business in 2011 December 26, 2010 TweetChances are you have already put some thought into Social media at some point over the course of 2010. And chances are you or your company is currently finalizing your advertising and marketing budgets for 2011. But how many have included Social Media as a part of your marketing and advertising campaign? Are you are ...
  • Mobile Business Tools – Social Media Apps for Apple iPad, iPhone & iPod November 19, 2010 TweetAs I learn more about my new mobile business tools, I am amazed at how much I can do with them to enhance my business. According to Apple there are over 50,000 apps available for download on the iPhone alone. In fact, we often play a game in our family that I like to ...
  • Beware of Third Party Facebook Application Security Risks October 19, 2010 TweetYou’ve seen it all over the place… Privacy Concerns, Security Issues, Identity Stolen, Dangers of Social Networking, Social Media Threats, Personal Information Sold. All too often Facebook is the culprit; notorious for breaching the confidences of the hundreds of millions of users who have profiles on the ever-popular Social Networking site. The ...
  • Using Social Media to Show Expertise and Build Credibility October 19, 2010 TweetOne of the biggest myths surrounding Expertise is that in order to be considered an expert, you need to know more than everyone else about the topic at hand. In reality, you just need to know more than or at least be able to educate those within your target audience to be considered ...
  • Increasing Web Site Traffic and Visibility September 24, 2010 TweetIn order to increase your company’s visibility, internet traffic and ultimately search engine ranking for your website you have to implement some relatively simple Search Engine Optimization or SEO techniques. These are techniques that you can utilize through the use social networking sites to draw people to your website as well as others you ...
  • IPWatchdog Social Networking Diva Presents at Association of Patent Law Firms Annual Meeting September 22, 2010 TweetThe Association of Patent Law Firms (APLF) will present its 2010 Annual Meeting in Chicago from September 29 to October 1 at the Hyatt Regency. The event will bring together lawyers and professionals whose practices are dedicated to patent, trademark and copyright law. Renee C. Quinn, of IPWatchdog, Inc., will be one of the speakers ...
  • The Importance of Social Networking for Business Part III: LinkedIn Chapter 3 August 6, 2010 TweetSocial Networking has become the most widely accepted form of networking in recent years throughout all different industries and interest groups. The reason for this is that although Social Networking can be done in some forms in person, people increasingly turn to the Internet to meet many millions of other like-minded individuals that ...
  • The Importance of Social Networking for Business Part III: LinkedIn Chapter 2 May 26, 2010 TweetIn The Importance of Social Networking for Business Part III: LinkedIn Chapter 1, I gave you the first 7 steps to using LinkedIn as a tool for growing your business. The first 7 steps focused on getting your LinkedIn account set up and making connections. Now that you have set up your ...
  • Facebook Privacy Concerns Continue May 19, 2010 TweetIn response to the privacy concerns being raised against Facebook, four United States Senators, Charles Schumer of NY, Michael Bennet of CO, Mark Begich of Alaska and Al Franken of MI, joined forces and on April 27th wrote a letter to Facebook CEO Mark Zuckerberg requesting that Facebook alter its policies on privacy. Currently ...
  • The Importance of Social Networking for Business Part III: LinkedIn Chapter 1 May 13, 2010 TweetEach and every day IPWatchdog.com generates many page views as a result of our social networking through Twitter, Facebook, LinkedIn and others as well as our own IPWatchdog Social Network. We can state with certainty that as traffic to our site increases so do the number of inquiries for our services. Increased ...