Posts Tagged: "advertising patents"

IBM Wins $82.5 Million Award Against Groupon in Jury Verdict

On July 27th, a jury verdict entered into the District of Delaware awarded $82.5 million in reasonable royalties to information technology giant IBM after that company asserted a series of patents against e-commerce marketplace provider Groupon. The jury determined that Groupon infringed on a series of four patents asserted by IBM.

Steve Brachmann

August 2, 2018

PTAB invalidates targeted advertising patents, preserving billions in Google ad revenue

It is no secret that the fortunes of Mountain View, CA-based tech conglomerate Alphabet Inc. are largely based upon the advertising revenues accrued through its subsidiary Google and its incredibly popular search engine. The company’s most recent earnings report for the third quarter of 2017 shows that, of the company’s $22.5 billion in revenues for the quarter, $19.8 billion came from Google advertising revenues. That’s nearly 90 percent of Google’s entire revenues for the third quarter; the rest comes from Google’s other revenues ($2.4 billion) and Alphabet’s Other Bets ($197 million). The name of the corporation may be Alphabet but that entity is nothing without Google and its advertising revenues.

Gene Quinn & Steve Brachmann

November 13, 2017

Yahoo Seeks Patent on Method of Recommending Advertising Services

We start today’s check into Yahoo!’s innovations with an in-depth look at one patent application describing an online marketplace for advertising services which can be bought for business purposes. This marketplace enables advertising services to bid for rates and can analyze consumer interactions with a business website to suggest effecting online marketing tools. Other patent applications describe various other software tools for business purposes, including one system for providing advertisements which are optimized for mobile device screens. Yahoo!’s recently patented technologies cover a wide variety of novel Internet technologies. One patent we discuss establishes a new method of ranking search engine results based on how interesting some content may be for a user. A sidebar for community updates within online networks comprising many members, and a method for recommending e-mails for others to read, are also discussed below.

Steve Brachmann

June 4, 2014

Blue Calypso Sues MyLikes, Foursquare, Groupon and Yelp for Infringing Peer-to-Peer Advertising Patents

Both patents cover methods and associated systems that enable peer-to-peer advertising. In the innovation described in the patent a subsidy program is set up based on a profile of an advertiser. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and subsidy programs for the qualified subscriber are then selected. When a communication transmission is received one or more advertisements associated is transmitted from a central communication device to the subscribers communication device.

Gene Quinn

November 6, 2012