Posts Tagged: advertising patents


PTAB invalidates targeted advertising patents, preserving billions in Google ad revenue

It is no secret that the fortunes of Mountain View, CA-based tech conglomerate Alphabet Inc. are largely based upon the advertising revenues accrued through its subsidiary Google …
By Steve Brachmann & Gene Quinn
3 months ago 12

Yahoo Seeks Patent on Method of Recommending Advertising Services

We start today’s check into Yahoo!’s innovations with an in-depth look at one patent application describing an online marketplace for advertising services which can be …
By Steve Brachmann
4 years ago 0

Blue Calypso Sues MyLikes, Foursquare, Groupon and Yelp for Infringing Peer-to-Peer Advertising Patents

Both patents cover methods and associated systems that enable peer-to-peer advertising. In the innovation described in the patent a subsidy program is set up based on a …
By Gene Quinn
5 years ago 4