Posts Tagged: advertising


We start today’s check into Yahoo!’s innovations with an in-depth look at one patent application describing an online marketplace for advertising services which can be bought for business purposes. This marketplace enables advertising services to bid for …

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But this article is less concerned with actual imperialism, and more with cultural imperialism –particularly the “invasion” of this country by that once all-American, but now global, fast-food chain known variously in its land of origin as McDonald’s, …

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The Commission issued a Final Order that bars the POM marketers from making any claim that a food, drug, or dietary supplement is “effective in the diagnosis, cure, mitigation, treatment, or prevention of any disease,” including heart disease, prostate …

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Both patents cover methods and associated systems that enable peer-to-peer advertising. In the innovation described in the patent a subsidy program is set up based on a profile of an advertiser. A qualified subscriber is identified for the advertiser …

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Over recent years, online advertising has been a driving force in the growth of the Internet. As business owners, you never stop hearing about the benefits of having your own website and advertising your services on-line. I am guilty …

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Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook Airs. This conversion ultimately got me thinking, "What happened to the old …

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Brand building seems like a rather easy task for companies that offer tangible products, but as attorneys, all you have to sell is your time, so things can be a little bit different. You need to also factor in …

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Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build your brand you need to be consistent in your marketing campaigns. Consistency …

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As we have seen a drastic increase in our readership over the last few years, IPWatchdog.com has become a full-time endeavor, and as such we are actively seeking advertiser and sponsor partners who can use the visibility we …

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Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked to utilize this means of marketing. A really powerful ad campaign is …

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Last week a US Patent Application No. 20100010893 published detailing an invention relating to digital advertising, and more particularly to creating video overlay advertisements suitable for use with digital videos. The owner is Google and the patent application was originally …

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Apple is capitalizing on what would appear to some as Microsoft “crying wolf” syndrome and putting into question whether the new operating system can be trusted because its issues have not been effectively resolved by any of the previously …

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