Posts Tagged: advertising


Yahoo Seeks Patent on Method of Recommending Advertising Services

We start today’s check into Yahoo!’s innovations with an in-depth look at one patent application describing an online marketplace for advertising services which can be …
1 year ago 0

McDonald’s Australian Rebrand: “Macca’s”, a Local Slang Name

But this article is less concerned with actual imperialism, and more with cultural imperialism –particularly the “invasion” of this country by that once all-American, but now global, …
3 years ago 1

FTC Upholds Decision on Deceptive Advertising of Pomegranate Products

The Commission issued a Final Order that bars the POM marketers from making any claim that a food, drug, or dietary supplement is “effective in the diagnosis, …
3 years ago 0

Blue Calypso Sues MyLikes, Foursquare, Groupon and Yelp for Infringing Peer-to-Peer Advertising Patents

Both patents cover methods and associated systems that enable peer-to-peer advertising. In the innovation described in the patent a subsidy program is set up based on a …
3 years ago 4

Internet Giants Fight Badware in Ads Integrity Alliance

Over recent years, online advertising has been a driving force in the growth of the Internet. As business owners, you never stop hearing about the benefits of …
3 years ago 0

Hey Apple, What Happened to Mac vs. PC?

Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
4 years ago 10

Attorney Marketing and Brand Building 101

Brand building seems like a rather easy task for companies that offer tangible products, but as attorneys, all you have to sell is your time, so things …
4 years ago 1

The Power of Branding Through Catchy Advertising, GEICO Commercials

Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build …
5 years ago 2

Reduced Sponsorship and Advertising Rates for December 2010

As we have seen a drastic increase in our readership over the last few years, IPWatchdog.com has become a full-time endeavor, and as such we are …
5 years ago 0

The Power of Branding Through Catchy Advertising

Throughout the last three decades (or more) there has been an increasing influx of catchy ad campaigns as television viewership has increased and more companies have looked …
5 years ago 2

Google Seeks Patent on YouTube Video Advertisements

Last week a US Patent Application No. 20100010893 published detailing an invention relating to digital advertising, and more particularly to creating video overlay advertisements suitable for use with …
6 years ago 1

Mac vs. PC: A Simplistic Yet Effective Marketing Strategy

Apple is capitalizing on what would appear to some as Microsoft “crying wolf” syndrome and putting into question whether the new operating system can be trusted because …
6 years ago 18