Posts Tagged: advertising


Like It or Love It: How Not to Get Pinned (Legally) When Using Social Media to Promote Your Brand

Twitter®, Instagram®, Facebook®, Pinterest® and other social media websites and apps are great avenues for advertising and promotion of one’s business and brand. However, in using …
By Philip Nulud
1 month ago 0

The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities

Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names …
By Renee C. Quinn
4 months ago 2

The Risks of Using Images for Commercial Purposes

Businesses were recently given a harsh reminder about the effects of failing to obtain permissions when using photography for commercial purposes when a California woman sued Chipotle …
By Amanda G. Ciccatelli
4 months ago 0

How Consumers Can Protect Themselves from False Advertising in Retail

In September 2014, a California woman named Linda Rubenstein sued Neiman Marcus over allegedly misleading price tags at their “Last Call” line of stores. In the case, Rubenstein …
By Amanda G. Ciccatelli
5 months ago 0

PODS wins largest corrective advertising damages ever against U-Haul, settles for $41.4 million

The $41.4 million settlement ends a legal clash that had previously led to the largest damages award for corrective advertising ever. The jury verdict was entered in the …
By Steve Brachmann
11 months ago 0

Warner Bros. settles FTC charges over deceptive YouTube influencer campaign marketing of video game

The FTC filed a complaint against Warner Bros. for violating provisions of the Federal Trade Commission Act by making payments to prominent members of YouTube for positive …
By Steve Brachmann
1 year ago 0

Facebook advertising revenue jumps on mobile advertising revenue surge

Facebook’s mobile advertising numbers were so good that its entire advertising revenue stream surged ahead 57 percent when compared with 2015’s first quarter, up from $3.31 billion to $5.2 …
By Steve Brachmann
1 year ago 0

Yahoo Seeks Patent on Method of Recommending Advertising Services

We start today’s check into Yahoo!’s innovations with an in-depth look at one patent application describing an online marketplace for advertising services which can be …
By Steve Brachmann
3 years ago 0

McDonald’s Australian Rebrand: “Macca’s”, a Local Slang Name

But this article is less concerned with actual imperialism, and more with cultural imperialism –particularly the “invasion” of this country by that once all-American, but now global, …
By Mark Summerfield
5 years ago 1

FTC Upholds Decision on Deceptive Advertising of Pomegranate Products

The Commission issued a Final Order that bars the POM marketers from making any claim that a food, drug, or dietary supplement is “effective in the diagnosis, …

Blue Calypso Sues MyLikes, Foursquare, Groupon and Yelp for Infringing Peer-to-Peer Advertising Patents

Both patents cover methods and associated systems that enable peer-to-peer advertising. In the innovation described in the patent a subsidy program is set up based on a …
By Gene Quinn
5 years ago 4

Internet Giants Fight Badware in Ads Integrity Alliance

Over recent years, online advertising has been a driving force in the growth of the Internet. As business owners, you never stop hearing about the benefits of …
By Renee C. Quinn
5 years ago 0

Hey Apple, What Happened to Mac vs. PC?

Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
By Renee C. Quinn
6 years ago 10

Attorney Marketing and Brand Building 101

Brand building seems like a rather easy task for companies that offer tangible products, but as attorneys, all you have to sell is your time, so things …
By Renee C. Quinn
7 years ago 1

The Power of Branding Through Catchy Advertising, GEICO Commercials

Brand building can be defined as 'Building the perceptions of your target audience.' Those who work in marketing usually say that in order to really build …
By Renee C. Quinn
7 years ago 2