Posts Tagged: "beth hutchens"

Zombie Trademarks: Bringing a Trademark Back From The Dead

Unlike patents and copyrights, a trademark can exist in perpetuity so long as it is being used. And a mark has to be used to stay alive. But sometimes, and for a variety of reasons, a company will stop using a mark. This is known as “abandoning” it. A trademark can be abandoned while the application is still pending or it can be abandoned later after it has been in use for some time. Abandonment can happen for a few reasons, for example, failure to respond to an Office action or for failure file a required affidavit. But today, we’re talking about abandonment for non-use. Abandonment can be a tricky concept, but in terms of non-use, a trademark will be abandoned when an owner stops using it with no intention of resuming use of the mark. But abandonment is not necessarily permanent, hence the zombie nickname. A once dead trademark can spring back to life if a few conditions are met.

Olympic Gymnastics Parody and the 2 Live Crew

Given the fact that the IOC is notoriously litigious, are the WSJ and the Guardian in trouble for their little vignettes? Nah -thanks to the 2 Live Crew. Parody is a defense that falls under the broader category of Fair Use. The 2 Live Crew case (Campbell v. Acuff-Rose Music, 510 U.S. 569 (1994)) is the Fair Use decision that all other interpretations flow from. The Court had to start with determining if 2 Live Crew’s use was satire or parody. Satire, as defined by the Campbell court and the Oxford Dictionary in 1994, is a work “in which prevalent follies or vices are assailed with ridicule”, which is a very weird way of saying “your work is being made fun of for being stupid”. Parody, however, is more closely related to a spoof or a humorous exaggeration. Courts still struggle with both concepts in the realm of copyright infringement and the fair use defense. But we did learn from Campbell is that commercial use does not take a use out of the realm of parody.

Justice Scalia: Hardest Decision “Probably a Patent Case”

One week ago, on July 18, 2012, Justice Antonin Scalia of the United States Supreme Court sat down for an interview with Piers Morgan of CNN. See Scalia interview transcript. During the interview Morgan asked Scalia what his hardest decision has been while on the Supreme Court. I thought it might be fun to ask some industry insiders what their guess was as to the unnamed case Justice Scalia was thinking of as the “hardest decision.” Some of those I asked didn’t offer a guess, but rather took the opportunity to discuss the aforementioned Scalia statements more generally. Those “musings” will be published tomorrow.

U.S. v. Alvarez: Trademark Dilution and the First Amendment

Earlier this week, the United States Supreme Court handed down its opinion on the Stolen Valor Act (18 U.S.C. §§704). This poor little First Amendment case has been largely ignored for the simple fact that it was published just before the Healthcare Decision. U.S. v. Alvarez answers the question of whether it is acceptable to lie about receiving military awards, more specifically, the Medal of Honor. What is interesting about the opinion for us Intellectual Property nerds is that the concurrence and the dissent both appear to suggest that the harm resulting from such behavior is analogous to dilution in trademark law.

Two of My Favorite Things: Whiskey and Trade Dress

Which brings us to the recent gem of an opinion from the Sixth Circuit. Maker’s Mark has been using red sealing wax on its bourbon bottles since the 1950’s, which it trademarked in 1985 (Reg. No. 1469925). Then, in 1997, the company making Jose Cuervo brand tequila started using red sealing wax on some of its special bottles, which were sold beginning in 2001. Needless to say, the Kentucky bourbon company took issue with the tequila company’s use of dripping red sealing wax and requested that such practice immediately stop. Cuervo said “Nope”, so in 2003, Maker’s Mark sued them. It appears that Cuervo stopped using the dripping wax seal in favor of a straight edged seal around 2006, but it countersued to cancel the mark.