Posts Tagged: "bloggers"

Blogging for Business: The Importance of Building Trust

Anyone can say: “I know what I’m doing,” and that is the problem. The lesson is simple: It is far better for a prospective client or customer to come to the understanding that you know what you are talking about for themselves than it is for you to tell them you know what you are talking about directly. When people come to the conclusion themselves that you know what you are talking about, that they have learned from your writing, they become loyal clients and customers who are eager to work with you. They also now become firmly convinced that you are the authority on the subject because you have written on the topic so often and so eloquently, so you begin to establish yourself as an expert; a real authority.

Consternation Over Inability to Copy and Paste

For some time I have known that we have been experiencing what seemed to be a rather large copyright infringement problem. For example, I know of very large entities that routinely would copy and paste our articles, remove links and any advertisement and then mass distribute just the text of our articles. This is obvious, blatant and willful copyright infringement. What was particularly disheartening was that this was going on within the intellectual property community. Disappointing because if those who are in the industry and working with content creators and inventors on a daily basis are all to willing to engage in that type of copyright infringement what hope do we have as content creators? Those whose livelihoods depend upon content creators and inventors should be the ones who most understand the damage that is caused by widespread copyright infringement.

The Other BBB: Business Blogging Basics

By now you may have noticed that most successful businesses have a blog. This is no coincidence. Blogging can help you gain customers, drive traffic to your website and raise your rank in the search engine result pages. Here is a list of business blogging do’s to help you get started with your own blog.

A Lawyers Guide to the Business of Blogging

First, the biggest mistake lawyers make is that they primarily write for other lawyers.  That is a huge mistake.  There are only so many lawyers in any legal niche, and only a subset of them are going to be willing to read news or information on the Internet.  A smaller subset of those who use the Internet to acquire information will be willing to read blogs.  So if you are primarily writing for lawyers that means your audience is going to be kept small. Additionally, lawyers don’t typically turn into clients. So if you write like a lawyer for an attorney audience you are almost certainly missing the mark.

Top 10 Social Networking Resolutions for Business in 2012

One of the best things about social media is that you don’t need to have a big marketing budget to benefit from the different ways that social media can propel your business, but you do need to be committed and have a strategy. If you are not going to hire a consultant to assist you then you are going to need to invest the time to do things yourself, which is fine so long as you actually do it! Here is a list of “Social Media Resolutions” that you should consider implementing in your 2012 Marketing and Brand Building Social Media campaigns.