Posts Tagged: "bp"

Five years later, the BP Deepwater Horizon oil spill inspires advances in oil spill cleanup tech

Nanotechnologies are proving to have a major impact on oil spill cleanup innovation in recent years. Researchers at Ohio State University have pioneered a type of mesh coated with a fluorosurfactant, a material which attracts water but repels oil. The mesh has many nanoparticle bumps sandwiched between layers of polymer, which increase the mesh’s surface area and its ability to repel oil. The idea is to pump contaminated water through the mesh to more easily separate oil from the water. Microorganisms have also shown effectiveness in consuming large amounts of oil and oil-eating bacteria like Thalassolituus oleivorans and members of the genus Oleispira have been thriving in the Gulf.

Steve Brachmann

July 15, 2015

Brand Identity: Protecting Against Negative Good Will

from the business perspective when you are building a trademark or trademark portfolio it is really the good will that will define the value of the trademark. But like most things in life there is a double edge sword. There is positive good will and negative good will. Negative good will sounds silly I know, but it relates not to the absence of good will, but negative feelings. So, for example, BP is in the process of developing enormous negative good will as a result of the oil spill in the gulf of Mexico.

Gene Quinn

June 10, 2010