Posts Tagged: Brand Building


Terminology Management: Ensuring a Consistent Brand When Protecting IP Overseas

A North American fondue restaurant franchise found out just how essential terminology management can be when it expanded into Mexico in 2010. A translation service provider previously translated …
2 months ago 0

All-time Best Corporate Character Mascots

Recently Inc.com published an article titled The Art and Science of Corporate Icons, which discusses Skeeter the squirrel, who is apparently the only squirrel in the …
3 years ago 10

Combating Counterfeiting and Unauthorized Product Sales

Criminals on all levels — from opportunistic, small-time thieves to major drug cartels — are finding that the penalties for intellectual property crimes pale in comparison to the penalties …
3 years ago 0

5 Simple Ways to Leverage Your Online Business Relationships

Social Media is not a fad. It is not something that is going to go away nor is it going to be replaced by something bigger and …
3 years ago 0

How Your Telephone System Impacts Your Brand

If you are a small business owner, you are located in a small personal office or you work from home, you probably use either a cell phone …
4 years ago 2

5 Simple Steps to Building A Personal Brand Using Social Media

Just like people, all brands have their own personality. Brand personality is defined as a set of human characteristics that are associated with a brand name and …
4 years ago 0

14 Ways to Exploit the Power of Social Media for Business

Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need …
4 years ago 5

Top 5 Twitter Myths Busted: Twitter Demystified

Once you understand what to tweet, how to tweet and how much to tweet, you are quickly able to make excellent connections, increase your website statistics and …
4 years ago 6

Starbucks and Other Popular Restaurants Go Social

It seems that no matter where you go these days, the likelihood is high that you will see a "Free Wi-Fi" sticker on the front door of …
4 years ago 0

Hey Apple, What Happened to Mac vs. PC?

Forever a PC family, IPWatchdog has slowly converted over to all Apple/Mac products. It started with iPhones, then an iPad, followed by 27" iMacs, and now MacBook …
4 years ago 10

How Industry Giants Like Apple, Inc & Others Use Social Media

Those of you who follow IPWatchdog, know that my passion is Brand Development, Brand Building, and Online Marketing using social media. I try to educate our readers …
4 years ago 5

Renee Quinn Presenting at AIPF Annual Meeting Sept. 20

In addition to a diverse international faculty focusing on “Enhancing IP Rights in a Time of Erosion” and other innovative IP topics, AIPF offers its Brand of …
4 years ago 1