Posts Tagged: "brand management"

Social media platforms such as Twitter, Facebook and Instagram have provided the opportunity for brands to interact with mass audiences quickly and effectively, but this interaction is a two-way street. Increasingly the public is looking to social media as a vehicle to interact with brands when something goes wrong. Trademark professionals are having to consider not only which social platforms to deploy for their brands, but also work with marketing, communications and customer service teams to manage their brand’s presence online. Thinking of social media as “free” for those actively managing and promoting brands misses both the importance of the platform and the expectations of consumers in an increasingly connected world.

Squire Patton Boggs has appointed a three-partner team from WilmerHale in Frankfurt, to focus on brand management. Reinhart Lange, Dr. Christofer Eggers and Eva Schalast, all highly regarded for their expertise in intellectual property and competition disputes, have joined the firm along with a five-strong brand management team.