Posts Tagged: "burger king"

The Most Notable, and Sometimes Creepy, Restaurant Mascots, Characters and Personalities

Over the years, more and more companies have begun using Mascots (Characters and Personalities), some of which are real people, in addition to logos and company names to identify their brands. And given that there are so many different kinds of companies using Mascots, Characters, and Personalities, I’ve decided it would be fun to do a series on Brand Mascots that have become very popular and well known over the years starting with some of the best and ending with some of the creepiest (in my opinion) restaurant Mascots… One of my favorite Brand Mascots, not to mention highly clever campaigns of all time, is that of the Chick-fil-A Eat Mor Chikin®” Holstein Cows.

Trademark Power: Not All Trademarks Are Created Equal

You have probably had circumstances when you have positively associated with a certain trademark.  Perhaps you were traveling and had the option to eat at one of several restaurants.  You might have preferred a sit-down meal, but you might have opted for McDonald’s or Burger King instead because you are familiar with what you will get, know it is going…

FTC Endorsement Guides Impact Bloggers and Twitterers

I just gained another new follower on Twitter (IP_Privacy), and when I went to my Twitter account to follow in return I noticed they had tweeted an article from the Washington Post regarding the FTC setting endorsement rules for bloggers.  It seems that the Federal Trade Commission has decided to update the guidelines relating to the use of endorsements and…

Comparative Advertising: BK vs. McDonalds and Wendy’s

Today I was searching the Internet for some interesting news to write about and I stumbled upon a press release from Burger King regarding its a ¼ pound Double Cheeseburger now being available for only $1. In some markets the ¼ pound Double Cheeseburger has been available for $1 for the past 18 months, but now it is being added…

McDonald’s Burgers & Burger King Fries

I would love to open up my own business selling McDonald’s Burgers and Burger King Fries. But such an endeavor would probably be so costly to “do it my way.” But I have to give Joey credit. He’s quite innovative for an 11 year old boy.