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Posts Tagged ‘ Business ’

Blogging for Business: The Importance of Building Trust

Posted: Tuesday, Jun 17, 2014 @ 9:00 am | Written by Gene Quinn | 2 comments
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Posted in: Blogging, Business, Gene Quinn, IP News, IPWatchdog.com Articles

One week from today, on Tuesday, June 24, 2014, I will be speaking on a panel about the business of blogging at a luncheon presentation at the 1757 Golf Club in Dulles, Virginia.

While I suspect that the 90 minute discussion will cover a great many things, the conversation starter for the panel is this: Can a company write a blog or does it need to be written by the owner, or some other high profile individual within the company, in order to achieve the maximum benefit?

One of the primary reasons for undertaking a blog is to engage in business development of one kind or another. Assuming that is the goal then it is absolutely essential, in my opinion, for their to be an actual person, or multiple identifiable people, doing the writing.

Searching online is increasingly one of the first things people do when they are looking for information. In order to develop business through a blogging strategy it is essential to tap into this phenomena, which is now the modern day equivalent of going to the Yellow Pages. But the Yellow Pages could only ever tell you so much about a company, what they offered, and virtually never provided any price information. It was also extremely difficult to convey expertise in a static advertisement, and impossible to do so only with a name and phone number listing. The Internet, of course, has changed everything.



Engaging Small Business Customers from the Start

Posted: Saturday, Mar 22, 2014 @ 11:35 am | Written by James White | Comments Off
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Posted in: Business, Guest Contributors, IP News, IPWatchdog.com Articles, Social Media, Social Networking

Making a startup into a successful small business venture requires more than an entrepreneurial heart and willpower. It takes a loyal base comprised of engaged, connected customers and clients to help a business go from start up to sustainable.

In other articles and discussions, IP WatchDog has touched on building and improving a solid company website and networking off line, but what about online networks? What have you done lately to engage potential clients that find your company page online? Are you putting a priority on these efforts as well? If not, now is the time to get serious.



Patented Wake Board Made in America by Inventor Company

Posted: Wednesday, Jul 3, 2013 @ 12:47 pm | Written by Gene Quinn | 2 comments
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Posted in: Gene Quinn, Interviews & Conversations, Invention Marketing, Inventors Information, IP News, IPWatchdog.com Articles, Licensing, Patents

On May 31, 2013, I spoke with Glen Duff, a client of mine who is the inventor of an exceptionally easy to use wake board. In part 1 of our interview, which kicked off our Fun in the Sun Summer 2013 series, we discussed how the patented Zup™ Board is the best selling product that Overton’s has ever seen in their 37 year history, as well as the importance of an inventor’s perseverance, bringing on industry experts to advise and engaging in a project you are passionate about.

In part 2, which is the final segment, Glen talks about how the patented Zup™ wake board is being made in America, which at a time when so many larger operations are moving offshore and outsourcing jobs is really quite refreshing. While there is a certain allure to selling products made in America, Glen explains that there is also a very real business reason as well. It is quite difficult to reliably enforce high quality standards when manufacturing is overseas.

We also discuss how Glen views himself as his competition as he continues to engage in research and development for improvements and future products, and how great it is to be able to put on a pair of shorts and jump on a boat as part of R&D efforts. I also ask him if he could go back in time to give himself advise based on what he knows now, what advise would he give? This leads us into an interesting discussion relating to the relative merits of licensing versus manufacturing and distributing yourself.



Do Patents Promote Innovation? The Market is the Final Arbiter

Posted: Thursday, Apr 4, 2013 @ 7:45 am | Written by Marc Ehrlich | Comments Off
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Posted in: Anti-patent Nonsense, Apple, Google, Guest Contributors, IBM, IP News, IPWatchdog.com Articles, Microsoft, Open Source, Patents, Smartphones, Technology & Innovation

The emergence of mobile computing as a technology platform has been a game changing development in many ways.  The ability to be connected anywhere and to have real time information at our finger tips has transformed the way we do business and live our lives. As this computing paradigm has gained mass market acceptance we’ve witnessed a series of patent battles among firms vying for their share of this lucrative market.  These so-called  smart phone patent wars have in turn motivated patent system critics to vociferously decry the system as an impediment to innovation, which must be eliminated or radically overhauled. Defenders of the system respond that patent battles are a characteristic of market competition occurring with other breakthrough innovations throughout our history, and that patents address the need to protect innovations to encourage investment in innovation.

Despite all the chatter however, there is something that we have not heard in the discussions about these smart phone patent wars. The debate seems to have focused on patents and the patent system and it has ignored the fact that this current patent battle is really a battle between three competing business models advanced by the three highly competitive mobile OS providers and members of their ecosystems. Apple is pursuing a fully proprietary business model where mobile OS and mobile hardware are proprietary to Apple. This is consistent with Apple’s prior business model in traditional computing which has worked quite well for them. Similarly Microsoft is advancing a business model much like its successful traditional computing business model with a proprietary OS and an “open” hardware platform that allows third party handset makers to provide phones running the Windows mobile OS. Finally, Google is advancing an “all open” model in which it uses Android, an open source mobile OS and an open hardware approach.



Patent Business: Deals, Settlements, Licenses – January 2013

Posted: Thursday, Jan 31, 2013 @ 10:30 am | Written by Gene Quinn & Angel Krippner | Comments Off
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Posted in: Gene Quinn, IP News, IPWatchdog.com Articles, Licensing, Patent Business & Deals, Patents

The month of January started off quite busy, which in all likelihood was as the result of deals and announcements either held over or that simply couldn’t get done in the run up to closing out the year. There was a noticeable lull in news and announcements with respect to patent deals, settlements and litigation announcements, and then things picked up a bit toward the end of the month.

This month some of the highlights included (1) an exclusive option to license drugs targeting Parkinson’s disease; (2) potential patent problems on the horizon for Facebook; (3) additional settlements in the Forest Laboratory’s BYSTOLIC® patent litigation; (4) the inevitable news from Acacia Research; plus more.

For those specifically interested in the business of the pharmaceutical industry please also take a look at out monthly roundup of news written by Pharmalot founder Ed Silverman. See Pharma Law and Business: A Monthly Roundup for January 2013.

If you have patent news that you want us to know send us a message.



The Other BBB: Business Blogging Basics

Posted: Sunday, Jan 20, 2013 @ 9:15 am | Written by Corinne Kerston | 2 comments
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Posted in: Blogs & Websites, Guest Contributors, Internet, IP News, IPWatchdog.com Articles

By now you may have noticed that most successful businesses have a blog. This is no coincidence. Blogging can help you gain customers, drive traffic to your website and raise your rank in the search engine result pages. Here is a list of business blogging do’s to help you get started with your own blog.

1. Choose an easy application.

One of easiest, most effective ways to blog is to use WordPress.  It is the most common and widely used by many successful bloggers. The reason it is so popular is because it makes blogging easy. It provides you with templates and other tools to quickly and easily set up your blog. It is not necessary to know website design or even HTML with a plug-in blog platforms like WordPress. It also allows you to add a plethora or plugins and widgets to completely customize your blog; and again, it’s all quick and easy. WordPress.com is a free service, but you will be required to have wordpress.com as an extension on your web address. If you want your own, hosted site, you can go purchase a domain and install WordPress.org.



Pharma Law and Business – A Monthly Roundup for January 2013

Posted: Tuesday, Jan 15, 2013 @ 2:33 pm | Written by Ed Silverman | 1 Comment »
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Posted in: Ed Silverman, Guest Contributors, IP News, IPWatchdog.com Articles, Pharmaceutical

Since we last stopped by, there was a holiday break. But not surprisingly, 2013 began with a predictable rush of interesting news. So here are some of the most recent highlights, from court rulings and medical study findings to FDA doings and steps taken to developed new parameters for prescribing and clinical trials in various places.

For some, the year began on a disappointing note. That’s because the Obama administration again missed a deadline for releasing much-anticipated Sunshine guidelines for industry transparency. Late last year, the Centers for Medicare & Medicaid Services sent a final version to the White House for approval. But despite anticipation that guidelines would soon become public, the new year passed without a peep. Once again, all bets were off.

The guidelines, which became law as part of the Affordable Care Act, are supposed to set ways for gathering and publishing data that contain financial ties between physicians and drug and device makers. This would include ownership or investment interests held by a doctor or family member. Penalties for violations can range from $1,000 to $100,000. The CMS estimates it will cost industry and providers about $224 million in the first year and $163 million annually thereafter to comply.



Patent Pooling Is an Effective Tool for IP Monetization

Posted: Wednesday, Dec 5, 2012 @ 6:30 am | Written by William J. Lenihan | 1 Comment »
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Posted in: Business, Guest Contributors, IP News, IPWatchdog.com Articles, Licensing, Patent Business & Deals, Patents

The U.S. patent system has garnered a lot of attention over the past several months, much of it a negative portrayal of patents as a tool more likely to stifle than protect innovation—and much of that sentiment stemming from Apple’s recent legal triumph over Samsung.

As the larger business, government and societal debates continue relative to the future role and efficacy of the patent system, it’s worth taking a moment to remind ourselves that product and technology licensing is not anathema to the qualities of fairness and transparency.

Patent pooling is one example of a proven, effective tool that is helping industry better manage its licensing programs. By “pooling” patents from many license holders, licensors generally are able to lower transaction costs and administrative overhead, and benefit from a centralized model that encourages patent bundling and fair play. Licensees likewise enjoy advantages in the form of lower royalty fees and a single point of contact that eliminates the need to negotiate separately with multiple license holders.