Posts Tagged: "caller id"

Why the Internet Has Become the Smart Way to Do Trademark Surveys

A few years ago, internet surveys in intellectual property (IP) litigation were novelties—but not anymore. In fact, the internet survey has more than come of age, it has become the preferred methodology for many types of IP litigation-related surveys—especially trademark-related matters. The biggest reason for the rise of the internet survey is the demise of the other more established conventional methodologies. At the same time, the internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.

James Berger

August 10, 2019

How Your Telephone System Impacts Your Brand

If you are a small business owner, you are located in a small personal office or you work from home, you probably use either a cell phone or personal landline as your business phone. When you call a potential client, what shows up on their called ID? What do potential clients hear when they call and want to leave you a voicemail? What if they simply want to know your hours of operation or fax number? You may not realize this but your telephone system’s features, including your caller ID display and voicemail greeting, have a major impact on how others see your brand.

Renee C. Quinn

January 28, 2012