Posts Tagged: "consumer electronics"

Knocking out the knockoffs: IP learnings from a successful TRO and seizure

Protecting intellectual property today is more challenging than ever, and the stakes are high. An open and rapid-fire exchange of information has become the norm in our digital age. Add the global nature of the market and persistent technological advancements, and it should come as no surprise that imitators stand ready to capitalize on the latest breakthroughs. As their low-cost, low-quality products flood a market, not only do they claim valuable market share, but they have potential to erode the credibility of an entire category and its leaders. Any company that produces a product must consider the prospect of knockoffs, and the potential impact imitations will have on market share and brand perceptions. Obtaining IP protection directed at mitigating knockoffs can be highly beneficial, particularly for start-ups that may have limited resources and brand awareness.

Shawn Kolitch

May 25, 2016

Virtual reality tech floods the 2016 CES from video gaming to vehicle tech

This year’s edition of the consumer trade show featured many companies which had placed a firm focus on the development of virtual reality (VR) and augmented reality (AR) technologies. Modern-day virtual reality technologies can perhaps be traced back to American computer scientist Ivan Sutherland who created the world’s earliest stereoscopic headset, the Sword of Damocles, in the late 1960s. With the long-awaited Oculus Rift virtual reality headset about to hit consumer markets in 2016, this year’s CES became a large opportunity for rival firms to stake their claim before the consumer market for virtual reality technologies begins to mature.

Steve Brachmann

January 19, 2016

The first ever CES Asia highlights growing consumer base in China

The first ever CES Asia took place between May 25th and 27th in Shanghai, China. The inaugural industry event showcased the many different technologies that will be entering China’s consumer market in the coming months and years. The three-day exposition was the first Chinese technology trade show coordinated with the Consumer Electronics Association since 2012. More than 200 companies came from 15 countries to display emerging consumer technologies from knockoff versions of Google Glass to home cinema technologies. The forecasts for the Chinese consumer market for emerging technologies would give any technology developer reason to believe that nothing but fair weather awaits them in that country.

Steve Brachmann

June 2, 2015