In the meantime, there is important business to be done by WIPO.
Kicking off the 51st meeting of Member States, Gurry took the opportunity to both look back and look forward with his address to the WIPO Assemblies. Gurry told the audience that “[t]he twelve months since the last Assemblies have seen many positive results for the Organization.” He would go on to point out that global IP systems continue to remain strong, saying: “the Patent Cooperation Treaty (PCT), the Madrid System for the international registration of marks and the Hague System for the international registration of designs, continued to experience growth levels that out-perform the world economy.” Gurry also discussed the continued progress being made relative to technical systems that connect the IP Offices of Member States.
On Thursday, February 31, 2013, the U.S. Patent & Trademark Office published 23 patent applications filed by California electronics development and manufacturing leader Apple Inc. Efficiency seems to be a buzz word this week, as many of the patent applications seek protections for methods of either more efficient component manufacturing or different computer-based methods of using system resources effectively, including IP address allocation. Also, one notable digital media patent application shows how Apple plans to improve video playback quality by reducing the bumps and jostles of handheld recording.
Camera lenses for video recording are practically ubiquitous among electronic devices manufactured today. These tools make up a large part of a device’s functionality, and many users spend a lot of time taking photos and video and uploading them to social networks or website servers like YouTube. Although these cameras are high quality and may include many megapixels, which increases the clarity of the resulting image, video captured on these devices typically shows a lot of unwanted camera motion, as the device is typically held in a user’s hands and not placed in a tripod.
Earlier this month an Apple (NASDAQ:AAPL) patent application published. This in and of itself isn’t news, but the contents of the innovation disclosed is indeed noteworthy. This particular Apple patent application, US Patent Application No. 20110128384, covers a method of disabling video capture in a cell phone or similar device; namely in the Apple iPhone.
Such an innovation would make it impossible to capture video or pictures at live events where cameras and video recorders are prohibited, such as at live entertainment venues. Such an innovation would no doubt be to the liking of those who engage in live performances and don’t prefer to have videos taken and ultimately posted to the Internet. It wouldn’t, however, be an innovation that would be particularly interesting to the consuming public though, so whether Apple would ever implement these features remains an open question.
Last week a patent application on an energy efficient device that provides enhanced copyright protections was published, not surprisingly with Apple, Inc. as the assignee. On Thursday, February 4, 2010, US Patent Application 20100030928 published, titled Media processing method and device. Certainly not the most sexy title possible, but the thrust of the invention is a device that allows the central processing unit (CPU) to “loosely” connect multiple media devices in such a way that the CPU does not need to be in a constantly powered on state. Among other things, this will extend the life of the battery charge for the device, and it also enables the digital music, for example, not to be streamed through the CPU. This in turn provides enhanced protection for digital media, making it more difficult to capture the digital media for later unauthorized distribution.
Last week a US Patent Application No. 20100010893 published detailing an invention relating to digital advertising, and more particularly to creating video overlay advertisements suitable for use with digital videos. The owner is Google and the patent application was originally filed on July 9, 2008. It seems that the Internet giant and purveyor of the extraordinarily popular YouTube video sharing website, is attempting to make it easier to create multimedia advertisements. The screen shots in the patent application show that YouTube video is, in fact, what Google has in mind. Just what we need, more advertising! But advertising does pay the bills and allows individuals and businesses to create unique content for the Internet while making a living, thereby enabling for additional creation. This, after all, is the justification for intellectual property rights. Grant to businesses and individuals exclusive rights that they can monetize, if in fact there is a market. Through monetization they can, hopefully, make enough to engage in further original creation, and so goes the cycle.
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