Posts Tagged: "Fara Sunderji"

Olympics and Intellectual Property: What Brands Need to Know

“The purpose of Rule 40 is to prevent over-commercialization of the games and to protect the exclusivity of the official sponsors, who spend many millions of dollars to market during the Olympics,” she explained. “So, there was a blackout period (Feb 1- Feb 28 this year) where brands who sponsor athletes, but are not official Olympic sponsors cannot run ads featuring their athletes or even wish them good luck/congrats on social media.”