Posts Tagged: "Geico Kash"

The Power of Branding Through Catchy Advertising, GEICO Commercials

Brand building can be defined as ‘Building the perceptions of your target audience.’ Those who work in marketing usually say that in order to really build your brand you need to be consistent in your marketing campaigns. Consistency and repetition are a sure way to ingrain your message into the minds of those you are trying to reach by creating a focused brand image. However, Geico, has shown that, when done right, you can break the widely accepted and customary brand building “rules” often having numerous different iconic ad campaigns running at once. So today I’d like to discuss 5 of the more memorable GEICO ad campaigns beginning with the GEICO Gecko® through the most recently added Mike McGlone Commercials and analyze what your business can learn from these ad campaigns.