Posts Tagged: "gm"

OEM Trademarks in the AfterMarket: Exploring the Boundaries

While there are certainly limits on how—and how much—aftermarket sellers can use OEM trademarks to communicate key information about aftermarket parts, the legal boundaries for aftermarket sellers are not always clear. And, in the automotive industry, the question of legal boundaries is perhaps most intriguing when the trademark concerned is one of product configuration. Indeed, several U.S. auto companies own incontestable trademarks registrations for various source-identifying parts of their automobiles such as grilles, headlights, and fenders. In light of such perpetual trademark rights in these part configurations, how can aftermarket sellers offer visually identical replacement grilles, headlights or fenders without significant risk of a trademark infringement claim from the auto companies?

GM and Honda announce joint investment in fuel cell development, marrying two largest patent portfolios in the field

The official announcement released by both GM and Honda notes that both companies enjoy patent portfolios related to fuel cell battery technologies, which are among the world’s largest. A review of clean energy patents granted during 2015 by the Clean Energy Patent Growth Index (CEPGI) shows that GM and Honda rank first and second, respectively, among companies that have been assigned U.S. patents directed at fuel cells between 2002 and 2015; the press release from the companies contradicts this slightly, claiming that Honda is third-place in this category. During the 14 years surveyed by the CEPGI, GM has earned 918 U.S. patents on fuel cells and related technologies while Honda has earned 757 U.S. patents.

Automakers Lead Silicon Valley in Self-Driving Car Development

The patent landscape for self-driving vehicles is also quickly expanding. As of 2013, patent applications related to this technology hit 2,500 per year. That rate is expected to increase. A lot of attention has been paid to the entry of major tech firms, including Google, thanks in part to eyebrow-raising technologies like their patent for an adhesive material for a car’s hood that is designed to “catch” a pedestrian who is inadvertently struck by an autonomous vehicle. But tech companies should expect plenty of competition. Despite reports that Silicon Valley tech giants are entering the autonomous vehicle race and risk upsetting the traditional market, a study from Thomson Reuters Intellectual Property and Science indicates that long-time automakers have taken the lead in autonomous vehicle development in terms of patents and patent applications.

How Autonomous Vehicles Work: The different shades of autonomy ranging up to a fully self-driving car

When considering what makes an autonomous vehicle truly autonomous, it’s important to note that there are different shades of autonomy leading up to the fully self-driving car. One of the organizations which maintains a rubric helping to define autonomous vehicles is the National Highway Traffic Safety Administration (NHTSA), which recognizes five different levels of autonomy for vehicles, starting with Level 0, the most basic tier in which the driver controls all operations, as is the case for conventional vehicles today. Level 1 function-specific automation is reached when a single control function is automated, such as when electronic stability control systems help drivers maintain vehicle control, without completely replacing the need for driver vigilance. Level 2 combined function automation occurs when two primary control functions are designed to work together to relieve a driver…

Autonomous Cars – Patents and Perspectives

The recent Model 3 announcement by Tesla took the industry by storm and saw Tesla collecting a whopping $276 million in preorders in a matter of days. In focus in particular was the autopilot features on the new Tesla car – which meant that Autonomous Cars (a.k.a. driverless cars or self-driven cars) are finally breaching the line between concept and mainstream… Though efforts have escalated significantly in the last five years, autonomous cars are not a new concept. Initial research can be traced back all the way to the 1920s.