Posts Tagged: "Google Plus"

American consumers increasingly happy with social media but not search engines

The big winner among social media e-businesses in the 2015 consumer index is Pinterest, the personal web cataloguing service headquartered in San Francisco, CA. Its consumer satisfaction index score rose by about 3 percent since last year to a score of 78, tied for the best 2015 index score of any e-business. Most people think of Pinterest as a fun website for getting party ideas or tips on how to style a home, but there have been some interesting aspects of Pinterest’s business developing. Recently, the Bank of America Corp. (NYSE:BAC) announced that Pinterest, which manages about 1.3 billion pins related to money management, is driving about 30 percent of the company’s social media traffic. A police department in Dover, DE, recently became one of a small but growing contingent of departments who have launched Pinterest accounts to advertise a public lost & found service. Pinterest users who have ever found themselves frustrated at an inability to purchase imaginative items they find on the site may be happy to note that the site is rolling out buyable pins.

Social Media for Business 101

Whether you are just getting your feet wet in the wild world of inventions and patents, or you already have your business up and running, social media can help expand your business. Everywhere you look, there are Facebook “Like” buttons, LinkedIn “Share” buttons and Twitter “Tweet” buttons. Even Google has entered the social sharing game with Google+ allowing you to “+1” content. Social media can help catapult your business into overdrive – if you know how to use it effectively. Here are some tips to using social media to expand business.

Will Google+ Be the Next Facebook?

Google, which is undoubtedly the most popular website in the world seems to constantly be challenging the domination of the second-most popular website, Facebook, which is the world’s largest online social network that currently boasts 750 million users. For this reason, Google has been trying to create a social platform of it’s own to rival the social media giant, not just once, but now for the fifth time. First there was Orkut, which was launched one month before Facebook in January of 2004, followed by Jaiku, which was founded in February of 2006, followed next by Wave which was released in September 2009 and is no longer being developed as a stand alone product, followed next by Buzz which was launched in February of 2010. But Google has not given up and last month unveiled its Google+ program as the newest attempt to trump Facebook’s popularity.