Posts Tagged: "gtlds"

The New Generation of Multi-Level Internet Real Estate

2014 witnessed dramatic expansion in Internet Domain Names. To brand owners, each new TLD multiplies the opportunity for the unscrupulous to cybersquat, typosquat, infringe and dilute their flagship brand. Here are 10 key tools for whacking each mole when you find it.

WIPO Director General Says its Time for Legal Digital Marketplace

Looking forward to an intermediate and longer-term horizon, Gurry explained that Member States should seize the moment to work toward establishing a legal global digital marketplace to replace. He explained that fears about such a global marketplace should not bog down the effort because there is already a global digital marketplace in effect, but that the one currently in existence is one that is an illegal marketplace that does not respect the rights of creators.

The New GTLDs and What it Means for Your Organization

If your organization identifies generic or geographic terms relevant to your industry or consumer base, such as .bank, .kids, .music, or .nyc, consider registering second level domain names reflecting your brands (e.g., suntrust.bank, hasbro.kids, ladygaga.music or wendys.nyc), particularly during the sunrise period available to brand owners. Do not overlook the potential for utilizing generic or industry-focused gTLDS to synergize your organization’s branding and marketing strategies once the new gTLD strings go live. A well-known industry term such as .bank for the financial sector or .sport for athletic associations, sports franchises, and sportswear companies may become the “go to” place for consumers interested in these topics. If so, these gTLDs may be important vehicles by which to promote your company and its brands.

More Cybersquatting on the Horizon with Launch of New gTLDs

On January 12, 2012, the Internet Corporation for Assigned Names and Numbers, more commonly known simply as ICANN, began accepting applications for new gTLDs. Until March 29, 2011, entrepreneurs, businesses, governments and communities around the world can apply to introduce and operate a generic Top-Level Domain of their own choosing. Currently there are approximately two dozen gTLDs, but as the result of ICANN’s decision to expand the number of gTLDs there could be hundreds in the not too distant future.

ICANN to Begin Accepting Applications for New Generic Top Level Domain Names (gTLDs) in 2011

In June 2008 ICANN (the Internet Corporation for Assigned Names and Numbers), a non-profit technical coordination body for the Internet’s name and numbering systems, made headlines when it announced that it would allow an unlimited number of new gTLDs (generic top level domain names) to populate the web. While the process has been delayed several times, the current belief is that ICANN will begin accepting applications for these new gTLDs by July or August of 2011. However, many in the industry expect the start of the application process to be delayed further, as various trademark organizations have raised concerns about the award and dispute resolution process.