Posts Tagged: "Internet Marketing"

Yahoo Seeks Patent on Method of Recommending Advertising Services

We start today’s check into Yahoo!’s innovations with an in-depth look at one patent application describing an online marketplace for advertising services which can be bought for business purposes. This marketplace enables advertising services to bid for rates and can analyze consumer interactions with a business website to suggest effecting online marketing tools. Other patent applications describe various other software tools for business purposes, including one system for providing advertisements which are optimized for mobile device screens. Yahoo!’s recently patented technologies cover a wide variety of novel Internet technologies. One patent we discuss establishes a new method of ranking search engine results based on how interesting some content may be for a user. A sidebar for community updates within online networks comprising many members, and a method for recommending e-mails for others to read, are also discussed below.

14 Ways to Exploit the Power of Social Media for Business

Thanks to social media everyone has the ability to connect with like-minded individuals all over the world. But if you want to exploit social media you need to have an effective strategy. It doesn’t take an enormous amount of time each day. In fact with only 15 minutes a day, you can really make quite an impact. But like everything you hope to succeed with in life it does take planning and forethought. Here are suggestions on how you might be able to use social media to develop your brand, monitor quality, engage customers, expand upon ideas and connect with others within your industry.

Top 5 Twitter Myths Busted: Twitter Demystified

Once you understand what to tweet, how to tweet and how much to tweet, you are quickly able to make excellent connections, increase your website statistics and search engine ranking, find some of your best brand advocates, and benefit quickly and efficiently from word of mouth marketing. In fact, next to YouTube, micro-blogging on Twitter is one of the quickest ways for information about you, your brand, your business, your products and your services to go viral. Before one can feel comfortable on Twitter, they must first understand the purpose of Twitter, realize the potential of Twitter and learn how they can use Twitter to meet their overall marketing objectives. Following, I will discuss and demystify 5 of the top myths about Twitter use for business and give you pointers on how you can get the most out of your Twitter account.