South Korean car makers to increase their market share in coming years
Japan is not the only economic sector in Asia that has been eking out a strong niche in the global automotive sector. The 2015 Global Automotive Executive Survey released by global auditing firm KPMG reports that the Hyundai/Kia group of South Korea is the auto manufacturing business whose market share was most expected to increase by auto executives. As of 2015, the report shows that Hyundai/Kia holds the fifth-overall ranking for mass market vehicle production. The story of South Korean car makers entering the U.S. market and Korean automobiles on American roadways follows a familiar script. Consumer perceptions give way to a recognition of quality improvements and lower price tags.