Posts Tagged: "legal marketing"

Becoming a Rainmaker: The Importance of Expertise, Reputation and Personality

The key to rainmaking for lawyers is understanding that those who have decisional authority to hire an attorney are hiring you. Perhaps, once upon a time, those who hired lawyers were more interested in the name of the firm, but the days of an attorney staying with a firm long term are over. Attorneys move, firms merge or sometimes collapse. What this means is that, as long as the firm you are with is large enough to do the work you seek, your name and reputation far and away supersede the name on the letterhead.

7 Marketing Best Practices for IP Law Firms

How should intellectual property law firms firms market their legal services to potential clients? In the golden age of attorneys before the 1977 Bates v State Bar of Arizona Supreme Court decision made lawyer advertising legal, practice marketing comprised word of mouth, actual social networking and other first person methods. But since then ads and a host of other mainstream marketing methods became available to the legal profession. So which ones should an IP firm employ in the search for new clients? Which might be advisable to avoid? How much of this should happen in house or get outsourced? Let’s take a look.

Gene Quinn to Speak at Social Media Marketing Summit in NYC

On May 9, 2013, IPWatchdog’s very own Gene Quinn will be attending and presenting at the Business Development Institute’s Social Media Marketing Summit for Law Firms in NY. The summit was put together as a result of increased awareness of social media by law firms and how these platforms can be used to attract new clients and to expand business with existing clients. According to the Summit’s Event Summary, “Most lawyers use social media networking tools such as LinkedIn, Facebook, and Twitter and most firms have at least one blog. Many firms now recognize that blogging and social networking have helped produce new client leads.”