Posts Tagged: "Lucasfilm"

Can the name of a fictional, intergalactic game evolve into a trademark protectable in the world of mere groundlings?

In its latest action in a multi-jurisdictional conflict with a mobile gaming producer, Lucasfilm Ltd. LLC and Lucasfilm Entertainment Company Ltd. LLC filed a complaint for trademark infringement in the Northern District of California on December 21, 2017. The complaint alleges, among other things, trademark infringement against a London-based game developer Ren Ventures Ltd. for using the word SABACC as the name of their iOS and Android mobile game. Other causes of action include copyright infringement, cancellation of the defendant’s trademark, unfair competition, common law trademark infringement, and California unfair competition.

Disney to enter streaming video market in late 2019 with networks for sports, family entertainment

This August, The Walt Disney Company (NYSE:DIS) announced that it will be releasing two large Netflix-like streaming video services which will both be available in late 2019 according to a report from The New York Times. One of the networks that Disney intends on creating will offer movies and television shows from all of Disney’s holdings, including the Star Wars franchise produced by Lucasfilm. On the other streaming service there will be a focus on providing sporting events produced by ESPN. In its first year, the ESPN streaming service will broadcast a reported 10,000 regional and national sporting events including baseball, hockey and college sports.

Disney Slams Characters for Hire for Tarnishing the Disney Image

One of the interesting theories posed by the case is Character for Hire’s claimed right to use Disney characters, which derive from Norse mythology or centuries-old fairy tales. In its response to Disney’s motion for summary judgment, Characters for Hire argues that many of the Plaintiffs’ copyrights are based on prior works that have been in the public domain for hundreds of years such as Cinderella, Snow White, Rapunzel, Sleeping Beauty, Aladdin, Princess Aurora, Beauty and the Beast, the Little Mermaid, Thor and Loki. “It will be interesting to see how the Court delineates between established fairy tale characters and the original expression added to them by Disney,” Furey said.

Lucasfilm brings trademark suit against operator of lightsaber training academies

The lawsuit filed by Lucasfilm names a series of defendants including Michael Brown, also known as Flynn Michael, a resident of Oakland, CA, and the operator of a number of businesses including New York Jedi, Lightsaber Academy as well as Thrills and Skills. The complaint also lists a number of websites with similar names operated by the defendants. Lucasfilm notes that the defendants are in the business of offering lightsaber classes to students for improving their skills with lightsaber equipment and perform as a “Jedi.” For example, the website for New York Jedi offers a series of what it calls “light saber choreo classes” for teens and adults. As the about section of its website states, “while we are not specifically Star Wars-centric, we do rely heavily on many of the principles and training used by that of the Jedi Order.”