Posts Tagged: "Millennials"

Counterfeiters to target Millennial shoppers on Black Friday: How can brands fight back?

Black Friday is one of the most important retail events of the year for brands and consumers alike. This sales event is particularly tempting for price-centric Millennials whose diverse buying habits put them at increased risk of falling for fakes. Representing one of the biggest Black Friday consumer segments, they are particularly vulnerable to counterfeiters. Last year alone, our data show that an estimated $482 million were lost on Black Friday from Millennials who unwittingly bought fakes online.

The Difference Between Eastern and Western Innovation Management

In the intellectual property (IP) space, knowledge workers come from both Eastern and Western cultural backgrounds. In Silicon Valley and other hubs of innovation, the melding of societal variations most often goes smoothly. However, sometimes not-fully-assimilated Eastern managers get named to groups heavily involved with patents and trade secrets by well-meaning CEOs or founders. What have they missed? That these Eastern managers do not always sync with Western wage earners put in their charge—especially when it comes to workstyles and idea formation.