Posts Tagged: "Muhtar Kent"

Vault with Coca-Cola Trade Secret Formula on Public Display

Can you imagine the security employed in transferring the trade secret from the SunTrust Bank vault to the vault at the World of Coca-Cola? The Coca-Cola formula has been notorious with rampant rumors, creating its own urban mythology with respect to both the formula and efforts to protect the secret formula. All you have to do is Google “coke formula urban myth” and you will find all kinds of claims. Thus, it seems almost a virtual certainty that a new mythology will now be created and grow. It has always seemed to me that Coca-Cola is very comfortable with the urban myths, relishing them and even using them by some accounts to feed into the power of the trade secret, not to mention using them to misdirect the public into thinking, rightly or wrongly, that Fort Knox like security has always been employed to protect the formula.