Posts Tagged: "P&G"

P&G innovation focusing on personal care and home products

In recent weeks patents issued to P&G include a couple protecting perfumed goods, including a body wash composition with enhanced skin perfuming qualities. Another patent protects a home network for gathering useful data from consumer goods. We also explore a patent directed at a handheld hair dryer which has multiple grips for a more ergonomic design. Patent applications filed by P&G indicate the most recent research and development activities in which this company is engaged and hair care was also quite prominent. We were especially intrigued by one innovation for superimposing potential hairstyles over the captured image of a person’s head as a hairstyle consultation tool. Another patent application involves a method of analyzing behavioral data regarding itching to determine the healthiness of an individual’s scalp. We also explore a patent application which claims a portable air filtration device for removing airborne contaminants from a space.

Skin Care Dominates P&G Recent Patents and Filings

P&G is a company well-known for its extensive lineup of personal care products, and many of its brands are found on the shelves of retail stores and pharmacies all over the world. The company has achieved varying levels of success since it was established in 1837. Some media commentators have speculated that reduced levels of recent innovation at Procter & Gamble have hurt the company, but a newly announced corporate refocus on core brands could help increase its development of intellectual property. Many recent Procter & Gamble innovations can be found on the company’s official website and involve major company brands such as Crest, Olay and Gillette.

Procter & Gamble: An Innovator Who Needs Patents

We begin with an extended look at one patent application development to comply with strict guidelines in the field of disinfecting solutions for public health concerns. Procter & Gamble has developed a cleaning solution designed to meet tough standards in the field of sanitation developed by the European Union. Products for incontinence and tooth whitening, along with some aesthetic improvements to sanitary paper products, are at the core of a few other patent applications that we noticed. Interestingly enough, in light of the above article from The Hill, we found a patent recently issued to P&G from the USPTO that protects a chemical test kit meant to determine the authenticity of consumer products. It would allow a manufacturer to determine that a counterfeit is being sold under a brand’s name. Other issued patents include a couple protecting methods of improving taste and odor in an array of home and personal care products from toothpastes to heated air wicks.