What do you think of when you hear the term “expert?” What makes one an expert in your mind? How does one become truly recognized as an expert in their field? It is not easy to be considered an Expert, otherwise we’d all be experts. However with time, practice and persistence, one can grow into a truly recognized expert within their field. Keep in mind that you do not need to know more than everyone else to be considered an expert. You just need to know more than or at least be able to educate those within your target audience. So how does one accomplish this? Perhaps most prominently is one’s ability to be regularly visible within their field while sharing their knowledge with others. Following are 6 steps you can partake in to help increase your visibility and grow your status to “Expert” within your field.
On May 17, 2010, Invention Submission Corporation (ISC) d.b.a. InventHelp® and IPWatchdog, Inc. settled the litigation initiated by ISC against IPWatchdog, Gene Quinn and Renee Quinn (collectively IPWatchdog). Effectuation of the settlement has taken longer than initially contemplated, and this article (published after review, contribution and acquiescence by InventHelp® and their attorneys), has gone through multiple revisions and is the final piece of the settlement. The case is now over and all terms of the Settlement Agreement have been satisfactorily met by both parties. The parties are pleased that the lawsuit was resolved to their mutual satisfaction. Aside from the details contained in this article the terms of the settlement will remain confidential, although the lawsuit itself may be discussed.
We want to explain to those who have followed this story the circumstances that have resulted in the resolution of our dispute. As many of you know, on January 21, 2010, ISC, which does business as InventHelp, sued IPWatchdog asserting that a variety of statements published on IPWatchdog.com were untrue and constituted unfair business practices. ISC also requested that the Court enter a preliminary injunction prohibiting IPWatchdog from engaging in the alleged unfair business practices. The lawsuit was filed in the United States District Court for the Northern District of New York, which is located in Syracuse, NY, where IPWatchdog maintains its corporate headquarters. In essence the allegations by ISC were that IPWatchdog was knowingly making false accusations that were harming ISC’s business. ISC was represented by Edward B. Friedman and J. Stephen Purcupile of Friedman & Friedman, with Candace J. Gomez of Bond, Schoeneck & King acting as local counsel.
“Good Morning. But I digress” Does that ring any bells? Those of you who follow me, know that I enjoy writing about fun television advertising campaigns. My favorite has always been the Mac Vs. PC commercials which seem to have vanished with the introduction of Windows 7. Oh how I mourn their discontinuation, but hey, now I digress! Yesterday, my husband, the IPWatchdog, Gene Quinn and I were chatting about business via instant messenger as we so often do throughout the day. We were discussing the suggestion of a potential client that we undertake a project for a reduced fee, to which he responded in type with “WOW… THATS A LOW PRICE.”
Now with his comment, I of course responded with… Wait for it…. “I’m sorry, did you say something about a low price?” Much to my dismay Gene did not reply. So in disappointment I typed, ”You didn’t play along” to which he replied, (can you guess?)… “I KNOW.” So I guess he was playing along after all. Anyway, this discussion is what ultimately prompted me to write about the power of branding through catchy marketing and the word of mouth response that really effective ad campaigns elicit.
In Social Networking for Business Part III: LinkedIn Chapter 1, I gave you the first 7 steps to using LinkedIn as a tool for growing your business. The first 7 steps focused on getting your LinkedIn account set up and making connections. Now that you have set up your LinkedIn profile, it is time to start using the tool available to you through this social network. In this Chapter I will cover steps 8-15 on how to continue to use LinkedIn to not only grow your business but to Start Building Your Brand.
If you have gone to Google today, you have probably noticed that Google’s newest Doodle is a Pacman board. Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists. May 22 marks the 30th anniversary of the game we all loved and played as kids, and to commemorate Pacman’s anniversary Google has created this one-of-a-kind Pacman Google Doodle. This doodle is unlike any other Google doodle that has come before it because the Google Pacman logo is actually Google’s very first interactive doodle in the form of a Pacman game you can actually play.
I am currently working on a series of articles about the Importance of Using Social Networking for Business. And I know I wrote that you should consider using Facebook as one means of Social Media, but recent events have me wondering and questioning my own advice. Don’t get me wrong; I think Facebook is a great tool for making connections and a lot of fun for personal use, and can still be useful to business, but is it useful enough to ignore privacy concerns? I report, you decide…
ABC News reported that in December of 2009, Facebook made changes to the site’s privacy policy and announced at their developer conference that these changes were intended to make the Web more social and more personalized by expanding the presence of Facebook onto other third party sites. As a result, ABC stated, “Facebook required users to either agree to share certain limited fields of information in a more public fashion, delete that information from their profile or stop using the site.” More recently Facebook was forced to deal with a specific privacy-related incident when a technical bug on the site reportedly exposed users’ private chats and friend requests to others within their “friends” network. This has many concerned about Facebook’s commitment to user privacy.
Ahhh, the long awaited Part 3 of the series. In the previous articles, I discussed the importance of Social Networking to Small Businesses. Each and every day IPWatchdog.com generates many page views as a result of our social networking through Twitter,Facebook, LinkedIn and others. We can state with certainty that as traffic to our site increases so do the number of inquiries for our services. Increased traffic and increased sales DO go hand in hand. Increased visibility for little to no cost is an invaluable tool for any businesses, let alone small business, start up companies and entrepreneurs alike. In this series I have covered Facebook as Part 1 and Twitter as Part 2. Now let’s shift the focus to LinkedIn. Because there is so much information to share on LinkedIn, I have decided to split this into multiple posts I will call Chapters. In this first Chapter, I will give you the first 7 steps that you can use to get started and the most out of your LinkedIn account and how you can use this tool to help build your brand and grow your business.
Happy National Be Kind To Lawyers Day! What, you’ve not heard of it before? Is it too much to ask to be nice to lawyers forjust one day??? That was the question Steve Hughes, Creator of NATIONAL BE KIND TO LAWYERS DAY and the author of bekindtolawyers.comasked himself one day. Steve, a non-lawyer from St. Louis and founder of Hit Your Stride, LLC works with attorneys on a regular basis. When Steve merely mentions to others that he works with lawyers, he more often than not gets sneers and snide remarks in return, not to mention bad lawyer jokes. But do “you want the truth? You can’t handle the truth” because Steve actually enjoys his job, working with the attorneys who hire him.
So how did Steve conjure up this new holiday? Which incidentally is celebrated on the second Tuesday of April which also happens to be “strategically sandwiched in between April Fool’s day and Tax Day April 15th.” Coincidental? I think not.
How to Write a Patent Application is a must own for patent attorneys, patent agents and law students alike. A crucial hands-on resource that walks you through every aspect of preparing and filing a patent application, from working with an inventor to patent searches, preparing the patent application, drafting claims and more. The treatise is continuously updated to address relevant Federal Circuit and Supreme Court decision impacting patent drafting.
What do you think of when you hear the term “expert?” What makes one an expert in your mind? How does one become truly recognized as an expert in their field? It is not easy to be considered an Expert, otherwise we’d all be experts. However with time, practice and persistence, one can grow into a truly recognized expert within their field. Keep in mind that you do not need to know more than everyone else to be considered an expert. You just need to know more than or at least be able to educate those within your target audience. So how does one accomplish this? Perhaps most prominently is one’s ability to be regularly visible within their field while sharing their knowledge with others. Following are 6 steps you can partake in to help increase your visibility and grow your status to “Expert” within your field.
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