Posts Tagged: "Social Media"

A Look At Facebook Patents Covering ‘Big Brother’ Data Collection Technologies

Facebook users continue to be shocked at the amount and kind of data being collected by the social media platform, including recent reports about call and SMS text messaging data which Facebook has been collecting from Android mobile users. Along with the political heat Zuckerberg continues to take, Facebook itself could be on the hook for a record fine from the Federal Trade Commission if it’s found that the company’s data practices violate terms of a 2011 consent decree between Facebook and the FTC. With all of this focus on Facebook’s data collection practices, we decided to take a look at some of the social media technologies patented by Facebook at the U.S. Patent and Trademark Office, which may give readers a better idea of just how this American social media giant leverages user data.

Are Today’s Social Media Tech Giants the Big Brother that Orwell Warned Us About?

Dystopian novels and science fiction often return to the subject of the loss of personal privacy which is often encouraged by the use of technology enabling constant, omnipresent surveillance. Perhaps the most famous example of this in the science fiction canon of the 20th century is George Orwell’s Nineteen Eighty-Four. First published in 1949, Orwell’s novel conceives of a world where government surveillance is so complete that the vast majority of citizens don’t mind being watched by two-way telescreens in their own apartments. Even the novel’s rebellious protagonist Winston Smith comes around at the end to fall prey to the same cult of personality that allows the government overseer — Big Brother — to remain in power… With concerns over the use of personal data fresh in the mainstream news, we’ll run a series of articles that will take a closer look at U.S. tech giants both in terms of the types of data they track and the purposes for which that data is used.

Zuckerberg Announces Facebook Users will Determine Trustworthiness of News

On January 19th, Facebook CEO and founder Mark Zuckerberg announced that his company would increase its efforts against “fake news” by asking its users to rate the trustworthiness of news sources being posted to the social media platform. Zuckerberg wrote that Facebook will utilize ongoing quality surveys to ask users if they are familiar with a particular news source. Using this data, Facebook will then rate each publication based on the user ratings and prioritize those that are most trusted to surface on news feeds. “There’s too much sensationalism, misinformation and polarization in the world today,” Zuckerberg wrote. “Social media enables people to spread information faster than ever before, and if we don’t specifically tackle these problems, then we end up amplifying them.”

Effective data management and governance for social media and cloud collaboration platforms

While there are a lot of irreplaceable benefits to leveraging social media and cloud collaboration platforms for business, there are also risks that, if not managed properly, leave organizations vulnerable to business and legal risk… According to Osterman, sometimes takes a significant event to drive decision makers to action in the context of good information governance. For instance, a lawsuit in which an organization is not able to adequately respond to an eDiscovery order, or a regulator’s request for information that cannot be properly satisfied, will often move information governance from the back burner to a properly funded and executed initiative.

The Legal Reality of Social Media IP: Who Owns What?

Today, as social media becomes more essential for businesses, there will almost certainly be an increase in intellectual property disputes about social media account ownership. Lawsuits relating to Twitter followers, LinkedIn connections, or Facebook friends are not off limits. These intangible assets — social media IP assets — are becoming increasingly more valuable to businesses… According to Ball, companies should be clear about who owns a social media account and what an employee can do with the account… Sarfati says that employers also need to recognize that social media is not just one thing – but rather a grouping of various websites that represent unique threats and opportunities to the employer’s bottom line.