Posts Tagged: "Spanx"

Spanx v. Yummie Tummie – Design Patent Lawsuit Takes the Fashion World by Storm

Patent stories don’t normally make the evening news or the major outlets unless one of the antagonists is called Apple. That changed this week when news broke that Spanx, makers of shapewear undergarments for women, founded by Sara Blakely had filed an action for Declaratory Relief against Times Three Clothiers, doing business as Yummie Tummie, in the Northern District of Georgia. Once the story got to The Huffington Post, as they say, it was on, and quickly went viral being picked up by all of the major television networks, Forbes, Business Week and most of the major newspapers around the country.