Posts Tagged: "steve wozniak"

Atari files suit against Nestlé for Kit Kat ad campaign that infringed on Breakout video game

Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink company Nestlé SA (VTX:NESN). The suit targets a worldwide and multi-platform advertising campaign produced by Nestlé for the company’s Kit Kat candy bars, which uses elements of Atari’s Breakout video game. The suit is filed in the Northern District of California. Atari’s suit alleges that Nestlé leveraged the look of Breakout for its Kit Kat ad campaign 40 years after Steve Jobs and Steve Wozniak created the game for Atari. “To be clear, this is not a case where a good faith dispute could exist between the rights holder and alleged infringer,” the complaint reads.

Far-flung fears of AI weaponry and superintelligence come from big names in science, tech

Skynet. HAL 9000. The Matrix. The Joshua Computer from WarGames. It’s not hard to look around popular culture and find examples of artificial intelligence (AI) stirring a span of doomsday fears stemming from either a lack of understanding of AI’s dangers to the actual targeting of humans by AI weapons. The names of Elon Musk, Steve Wozniak and Stephen Hawking, along with several faculty members from academic institutions like Oxford and the Massachusetts Institute of Technology, are among hundreds of signatures found attached to an open letter published by the Future of Life Institute which calls for “concrete research directions” to pursue for ensuring that AI remains a social benefit.

Dark Days Ahead: The Patent Pendulum

All of this can really be traced all the way back to the flash of creative genius test by the Supreme Court, which Congress specifically outlawed in the 1952 Patent Act. It is no doubt making a resurgence under slightly different terminology, but make no mistake — Judges are making subjective decisions about innovations in a way that is remarkable similar to how the flash of creative genius test was applied. But today the problem is not only all of the aforementioned, misguided beliefs, but rather we have a general problem with ignorance. It is self evident to anyone who cares to be honest and objective that it takes time and money to innovate; innovation does not simply fall out of the sky or invent itself.

An Apple History: Remembering Apple CEO Steve Jobs

Steve Jobs, the visionary founder and leader of Apple Computer Corporation, died Wednesday, October 5, 2011 at the age of 56 after an 8-year battle with a rare form of pancreatic cancer. Jobs, who is sometimes referred to as the father of personal computing, was the mastermind behind Apple’s Computers, iPods, iPhones, iMacs and iPad’s and is seen by many as a man who pioneered the personal computing industry and literally changed the way we live our lives every day. In celebration of his life and his accomplishments over the years, the following is a timeline of Jobs’ history, and the history of Apple, beginning in 1972 when he graduated from High School in Palo Alto, CA, and focusing on the major events in a memorable life.

Turning Your Small Business Into Big Business

Having a small business means having many challenges, especially in the earliest phases of development. Faced with challenges such as letting people know about your new business, establishing and augmenting your brand, creating a website, designing logos, developing and implementing marketing initiatives, creating and printing real world marketing materials, procuring new clients and customers, building and maintaining a blog, initiating and executing a social media campaign, acquiring followers within your social media platforms, securing office space at a reasonable cost, book keeping and everything else that must be done during the start-up process. This seemingly endless list of tasks seems to imply that starting a new business will most certainly be a stressful and very expensive endeavor. But starting and growing a small business, does not have to cost you an arm and a leg nor does having a small business mean that your business has to look “Small.”