Posts Tagged: "substitutes"

Frequently one of the most challenging aspects of inventing is determining what need a particular invention fills. This is not to suggest that inventors do not know what their invention does, why they created the invention in the first place, or how it might be used by a potential consumer. Instead, one of the biggest issues I see is inventors not having a good grasp of why an invention might be desirable from the viewpoint of consumers who might be perfectly willing to use various substitutes.