Posts Tagged: trademark registration


Managing Trademark Clutter in a Busy IoT World

The default position of brands has often been to protect as many marks as possible, driving other applicants out and helping establish a well-known and profitable identity. …
By Jayne Durden
16 days ago 1

Protecting Your Brand Portfolio: Four Steps for a Proper Trademark Audit

A trademark audit is a review of a brand owner’s current trademark portfolio to ensure that the brand owner’s trademark usage and trademark holdings are …
By Alice Denenberg
20 days ago 0

Using Do-It-Yourself or Online Trademark Registration Services Can Prove Disastrous for Entrepreneurs

Mass market online filing services simply do not give their clients the time and attention they require and deserve during the trademark application process. The money clients …
By Mark Peroff
2 months ago 0

Trademark Alert: Unauthorized Changes to Trademark Applications and Registrations

The United States Patent and Trademark Office sent an e-mail notifying stakeholders of an alarming ongoing scheme to hijack trademark files. Apparently, there has been a number …
By Gene Quinn
2 months ago 0

Trademarks: What Entrepreneurs Need to Know about Securing and Protecting Trademarks

Trademarks protect distinctive marks, such as brand names, logos, and designs.  This protection allows a trademark holder to exclude others from using the mark without permission of …

Trademark Application filed for ‘FitzMagic’, but not by QB Ryan Fitzpatrick

Whether Ryan Fitzpatrick opposes or otherwise challenges Minkah Fitzpatrick's registration of FitzMagic, one has to question the wisdom of seeking a trademark that NFL fans will associate …
By Steve Brachmann
3 months ago 0

EP’s Louboutin Decision Opens the Door for U.S. Businesses to Protect Their Color/Shape Brands in Europe

The issue faced by the EU High Court was whether shape and color of Louboutin’s mark could be separated under the circumstances; i.e., whether color …
By Dr. Dariush Adli
3 months ago 1

Can You Trademark a Color?

Yes, under certain circumstances you can trademark a color... Examples of protectable color marks include: red soles for women’s high-heel dress shoes, where the rest of …
By Michael Bernet
5 months ago 3

Federal Circuit Finds TTAB Erred In Determining Genericnessof Coca-Cola’s ZERO Trademarks

On Wednesday, June 30th, the Court of Appeals for the Federal Circuit issued a decision in Royal Crown Company, Inc., et. al. v. The Coca-Cola Company which …
By Steve Brachmann
5 months ago 7

Influx of Trademark Applications at the USPTO Subsidized by Chinese Government, Include Doctored Product Images

According to Eric Perrott, a trademark and copyright attorney with Gerben Law Firm, chatter among U.S. trademark officials and attorneys regarding the increase of potentially fraudulent …
By Steve Brachmann
6 months ago 2

UMBC files trademark application to celebrate historic upset in NCAA Tournament as 16-Seed

UMBC has filed U.S. Trademark Application No. 87838422 which would protect the use of the standard character mark '16 over 1' for the sale of athletic apparel …
By Steve Brachmann
9 months ago 0

Incontestable Status: What it is and why trademark owners want it

Incontestable status does not make the trademark immune from all possible challenges, however, the most problematic challenges from a trademark owner's perspective are gone... "To me, incontestable …
By Gene Quinn
11 months ago 1

Ukraine: 25 Years After the USSR Collapse, Two Countries’ Banks Keep Disputing One Trademark

Two signs “Oschadbank” and “Sberbank” have the same meaning in Ukrainian and Russian, namely, the abbreviation of SBEREGATELNYY BANK (Savings Bank). After the Soviet Union disintegration in 1991, …
By Mariya Ortynska
11 months ago 5

The Cost of Registering a Trademark in Southeast Asia

Typically, there are three categories of costs involved in filing trademark applications in Southeast Asia and, subsequently, getting them registered; these are official fees, attorney charges, and …

Prohibition of Immoral or Scandalous Trademarks Held Unconstitutional

In re Brunetti, the Federal Circuit reversed a Patent Trial and Appeal Board (“Board”) decision affirming a refusal to register the mark “FUCT” because it comprised immoral …

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