Posts Tagged: "udrp"

The Internet Corporation for Assigned Names and Numbers (ICANN) is the California-based nonprofit public-benefit organization with authority over the global Internet’s system of unique identifiers, e.g. IP addresses and domain names, known as generic top-level domains (gTLDs). ICANN’s New gTLD Program has seen the addition of more than 1,200 top-level domains to the Internet’s Domain Name System.  Each new gTLD is contractually obligated to provide a set of trademark Rights Protection Mechanisms (RPMs), including mainly the Trademark Claims Service, Sunrise, and the Uniform Rapid Suspension system, discussed more fully below. From the perspective of brand owners, new gTLDs—like the Internet itself—continue to create both opportunities and challenges for protecting intellectual property and serving consumers in the online marketplace.

New technologies create novel issues and inform our understanding of existing laws. The statutes that form the basis of the U.S. IP regime are decades old and, as such, could not have contemplated how technology (and technology-assisted infringement) would evolve. As a result, traditional methods of IP enforcement often lag behind the rapidly changing online environment. Though Congress has taken steps to modernize these sometimes antiquated laws—for example, the America Invents Act made significant changes to the U.S. patent system in 2016 and the Music Modernization Act updated the music licensing and royalty framework to account for digital streaming platforms like Spotify in 2018—these updates almost always function as an ex post solution to a problem that was already present. The core questions of what is “protectable,” what is “infringement” and what is “willful” in view of the fundamental shifts in technological advancement remain squarely in the gray.

2014 witnessed dramatic expansion in Internet Domain Names. To brand owners, each new TLD multiplies the opportunity for the unscrupulous to cybersquat, typosquat, infringe and dilute their flagship brand. Here are 10 key tools for whacking each mole when you find it.