Posts Tagged: "United States Olympic Committee"

Olympics and Intellectual Property: What Brands Need to Know

“The purpose of Rule 40 is to prevent over-commercialization of the games and to protect the exclusivity of the official sponsors, who spend many millions of dollars to market during the Olympics,” she explained. “So, there was a blackout period (Feb 1- Feb 28 this year) where brands who sponsor athletes, but are not official Olympic sponsors cannot run ads featuring their athletes or even wish them good luck/congrats on social media.”

#Infringement? Olympic Committee Attempts to Knock Out Competitors

The Olympic Games will draw the attention of the world under a banner of honest competition and camaraderie. However, many have accused the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) of conduct not in keeping with the open spirit of the Olympic Games. In the run-up to the Olympics, companies have reported receiving cease and desist letters from the USOC. These letters claim that use of the USOC’s trademarks in social media posts infringe on the USOC’s federal rights.