Posts Tagged: "virtual world"

The Intersection of Fashion, Virtual Reality and the Law

Virtual reality and augmented reality are catching on, and the fashion industry has taken notice. Many of today’s fashion brands are seeing their work being used in this disruptive technology. But, this has caused trademark issues for both fashion companies that want to protect their brands and fashion technology companies that want to bring those brands into the virtual reality world. Moira Lion and Jeff Greene, with the Intellectual Property Group at Fenwick & West, recently sat down with IPWatchdog to discuss how to approach VR innovations as they develop brand protection.

Qualcomm unveils virtual reality headset platform powered by Snapdragon 820

Not only do virtual reality devices sometime present too much information to users, they do a poor job of prioritizing the space available in augmented reality (AR) environments to portray advertisements on empty real-world surfaces, for example. Qualcomm seeks to avoid this by using the technology protected by U.S. Patent No. 9317972, entitled User Interface for Augmented Reality Enabled Device. The patent discloses a method of displaying augmented reality contents which involves receiving a camera scan of an environment in view of a user, assigning surface priority and surface trackability levels for each surface in the environment, assigning content priority levels for augmented reality contents and displaying augmented reality contents on real-world surfaces based on the assigned surface priority, surface trackability and content priority levels. The system could determine whether a user was at work, home, a business meeting or a social event in order to determine the priority of augmented reality content to be displayed.

Zuckerberg unveils 10-year plan for video, VR and global Internet connectivity at F8 conference

A keynote speech delivered on the first day of F8 by Facebook CEO Mark Zuckerberg along with other company executives laid out a 10 year road map for the company. ”We stand for connecting every person for a global community, for bringing people together, for giving all people a voice, for the free flow of ideas and culture across nations,” Zuckerberg said. He supported this with soundbites he has repeated in the past, including the four billion people around the world without any Internet access. Striking some chords of global economic goodwill, he then stated that for every 10 people who gain access to the Internet, one person is lifted out of poverty.

Virtual reality tech floods the 2016 CES from video gaming to vehicle tech

This year’s edition of the consumer trade show featured many companies which had placed a firm focus on the development of virtual reality (VR) and augmented reality (AR) technologies. Modern-day virtual reality technologies can perhaps be traced back to American computer scientist Ivan Sutherland who created the world’s earliest stereoscopic headset, the Sword of Damocles, in the late 1960s. With the long-awaited Oculus Rift virtual reality headset about to hit consumer markets in 2016, this year’s CES became a large opportunity for rival firms to stake their claim before the consumer market for virtual reality technologies begins to mature.

Samsung pulls ahead in wearables, sets sights on medical innovation

In 2014, Samsung Electronics was second overall among companies receiving U.S. patents with approximately 13.5 patents every day over the course of a year. While much of Samsung’s recently acquired portfolio relates to semiconductor and memory devices, they are also a big player in wearable technologies. In fact, Samsung is the top filer of patent applications related to wearable technologies, accounting for about four percent of the 41,301 patents making up the wearables field according to a study by Lux Research of Boston, MA.