Posts Tagged: "WordPress"

Having a small business means having many challenges, especially in the earliest phases of development. Faced with challenges such as letting people know about your new business, establishing and augmenting your brand, creating a website, designing logos, developing and implementing marketing initiatives, creating and printing real world marketing materials, procuring new clients and customers, building and maintaining a blog, initiating and executing a social media campaign, acquiring followers within your social media platforms, securing office space at a reasonable cost, book keeping and everything else that must be done during the start-up process. This seemingly endless list of tasks seems to imply that starting a new business will most certainly be a stressful and very expensive endeavor. But starting and growing a small business, does not have to cost you an arm and a leg nor does having a small business mean that your business has to look “Small.”

President Obama reportedly asked McNealy to prepare a report on how the federal government could employ open source software, but as yet, some 26 months later there has been no mention of the report or across the board government adoption of open source software. The fact that open source software is given away to be used freely demonstrates the problem with finding a sustainable business model and may explain why the Obama Administration hasn’t yet presented the report on how the government can use open source software to decrease costs. You really have a hard time staying in business and focusing on the research, development and product advancements when the product you offer is given away to be used free, or the underlying code that makes it work can be copied and used by competitors without consequences.

About ten months ago I wrote, The Importance of Having a Web Presence where I discussed why you should have a website, where you can buy your domain name and how to find webhosting services. No matter what type of business you have, whether it be a brick and mortar retail location, a consulting business, a law firm or any other type of business, large or small, you need to have a company website if you are to have any real chance of keeping up with the competition. But what makes a successful website? How can you get consumers past the home page? What do you feature on your website? How do you set it up? Whether you are starting from scratch or simply trying to improve the website that you already have, there are key components that every website should possess, eleven of which I will share with you today.